How to make users willing to share

The most immediate beneficiaries of social networking should be E-commerce , from Disney, Amazon to Farm2kitchen all try to sell their products and services through Facebook, the effect is obvious, At the same time, Facebook is already an important source of revenue for E-commerce business through its corporate home page and harsh place and Facebook credit. Most people expect E-commerce to be the next billion-dollar business after games and ads.

E-commerce to become a single priority, as a single place in The independent shop, shop platform or social network platform is not so important. E-commerce by means of social network communication, through social interaction, user-born content, etc. to assist the purchase and sale of goods, this process due to the user's initiative, the transaction becomes more direct and reliable, that is, the internal logic of social networks can promote e-commerce in the success.

Sharing is the core of social network key words, but let consumers share is not an easy thing, like Shire in 2011 Mobile internet Entrepreneurship Competition in a comment, give people money to say hello, this all can do, do not give money others are willing to say hello is the ability. This is very difficult before the birth of social network, no matter how soft and dedication, will be understood as advertising, regardless of recognition, now the advertising effect is more and more unsatisfactory, single advertising costs multiplied, advertising efficiency is plummeting. The most direct reason is that the credibility of doubt, has nothing to do.

Consumers do not trust the content of advertising in addition to more and more information access channels, the more important reason is that the subject of the delivery of advertising content is not a immediately trusted object. Social networking has changed that. Social network users in the dissemination of information, the authenticity of this information is actually by these independent individuals to bear and tamp.

When a person forwards a message, it is in fact a personal reputation for the authenticity of information, accuracy, other users to forward the moment has characterized the position of self. In this way a personal reputation for the protection of a strong subjective color of information was pushed to the network. When tens of thousands of individuals pay their reputations to support a message, the authenticity and accuracy of this information is accelerated, far more powerful and trustworthy than the reports of several journalists and a media based on their own credibility.

On the other hand users in the social network to share is related to their content, the content of these shares is actually "real." Record your life, experience, thoughts, and record your life in words. In words, pictures and video is the real world, behind the real people, this is the key to social networking, content is true, people are real, relationship is true.

At the same time, users in social media can get the relationship, reputation and rights (a large network of relationships and a large number of support groups can indeed give individuals some kind of rights and interests), with the increase in interaction, the income accumulation, increasing. In turn, these and increasing rights are also kidnapping users, so that users have to use more standardized, real information for their own raise, with the sex, the action will be less. The convenient information dissemination pattern inevitably has the lie, especially the ruthless words, but if the user with a lie to gain attention, whether intentionally or unintentionally, will eventually hurt themselves, the time dimension elongated, based on their own influence maintenance and expansion, the message will be in the initial filtering, to the real. Although not in the information dissemination of the occasional distortion, but can avoid the initiative of manufacturing gossip.

Through social networks, the relationship between enterprises and users is easier to establish: through social network, enterprises can move into the user's friend domain, and then establish a peer relationship, the so-called peer is a group of people who interact and trust each other. Enterprises can take advantage of the integrity of the user system based on social networks, relational systems, messaging systems. This kind of relationship is coordinated, not analyzed, much less information pushed out.

Enterprises on the way to build this relationship, must have an equal dialogue with the user, respect the individual's feelings and emotional differences, but also promote the enterprise can actively embrace and promote user change: Social networks to provide enterprises with a very convenient monitoring tools, to real-time understanding of the network in relation to enterprise or product-related needs and information, Proactively build associations with users to help. Proactively approach and understand consumers through this proactive approach and establish and maintain good relationships with them.

With this part of the customer as the main target to carry out promotional activities, efforts to improve services, so that they further become a stable customer has a trust, but also with individuals closely related to the purchase behavior, sharing, targeted services, E-commerce in the social network, not only reduce the user to buy the threshold, but also improve the effectiveness of user purchase, And, of course, there are many more spokesmen for obligations.