How to promote app at low cost

The low cost promotion app strategy divides into three parts, the first part is the app promotion channel; the second part is the app promotion strategy; The third part is the summary of the Android product promotion channel. All for the industry to do the summary, its promotion channels, promotional strategies have a strong guidance and professionalism. Whether new or old, I believe that after reading this article you will have a further understanding of the promotion of the app.

The first part: the App Promotion channel summary

First: the foundation on-line-each big download market, the application store, the big platform, the download station coverage

The first step in the promotion is to be on-line, which is the most basic. No need to hit the money, just the widest coverage.

Download market: Android, Jifeng, Android, application sinks, 91, wood ants, n More, gifted billion, an, FEI, etc.

Application Store: Geogle store, HTC Mall, fun, cross cat, Open qi, love rice, I check, the Charm store, Lenovo developer community, Oppo application store, etc.

Large platform: mm community, Wo shop, Sky wing space, Huawei Huawei, Tencent Application Center, etc.

Client: Pea Pod cell Phone wizard, 91 mobile phone assistant, 360 software housekeeper, etc.

WAP Station: Pickled peppers, skynet, music, appropriate search and so on.

Web download Station: Sky, Huajun, extraordinary, green and soft

These are some examples of channels, if omitted important, welcome to add.

Second: promotion-Forum promotion, microblogging promotion, soft text promotion

Remember, before the soft text promotion is best to form a kind of your application has been very hot impression.

Application just online after the general download volume only a small thousands of, no comment rating, at this time, even if the user found your application, see very few people in use, generally will not use.

At this time you need to brush the download volume and praise.

The industry has the unspoken rules are advised others do not brush the number of brushes praise, but they have done the homework. In other words, brush brush Download Volume Praise is indeed the fastest to promote, the simplest and most effective and most sustainable to improve the download volume of the best means.

Forum: Jifeng, Android, Android ... At the bottom of the mobile phone-related sites can see a lot of industry forums.

recommended to the promotion of official stickers, users posted two ways to promote the post, but also contact the forum administrator to do some promotional activities. After the post, should regularly maintain their own posts, timely answer the user's questions, collect user feedback information, so that the next version of the update.

Microblogging: Some things on the internet, 36 krypton, TechWeb, shell nets, Tech2ipo, etc.

Personally feel, micro bo this piece of promotion is unlimited, marketing without limit, we need everyone to study slowly, this is the lowest cost, but the success of the words is the most amazing. Eg:durex, Mushroom Street Weibo marketing.

In order to better exchange micro-blogging experience, I built an official microblogging group, interested friends can contact me, preferably management of official Weibo.

Soft article promotion: Tencent Digital, Sohu Digital, Zhongguancun, etc., if it is a good soft wen, generally as long as in a release, the rest of the home will be reproduced.

Third: Cooperation to promote the exchange of the amount of mutual push

The exchange of the first is not mature, mainly by the promoter of their own interpersonal relationships, and need your application can recommend other applications or sites, the proportion of change is generally 1:1, the result is not a specific measure, may be another day to bring you hundreds of of the amount, you are only to bring dozens of of others, the amount of time, It's hard to work together. Of course, if you have a good relationship with your partner, someone else will help you push that.

The change is not necessarily to find a separate application, there are a lot of software is specifically recommended or have the software recommendation bar: For example, 360 mobile phone guards, Fei download, I check and so on

Finally, can also be promoted through the platform, eg: Friends of the league (feel like Google adsense similar), you can pay for their own promotion, can also change the amount of promotion, if you are large enough, you can also promote other applications for their own money. Tencent Application Center, billion move etc also have this mode

IV: Paid Promotion

Including the built-in pay promotion, according to the volume of pay, advertising alliance to promote the payment model.

There are a lot of startups or individual developers, and most apps haven't started to make a profit, and everyone is in the mood for a first-lap user. In this case, a lot of pay promotion people feel not very sensible. Do a good job of basic promotion, marketing-minded creative promotion is more feasible. Of course, there are individual application of the profit model is good, worthwhile to spend vigorously push, pay promotion is the fastest promotion model.

Although the above methods of promotion are divided into steps, but many are interactive.

The promotion method is only the pattern, the successful promotion needs you to have the correct brand consciousness and the marketing consciousness, the explicit own app promotion point, is aimed at the crowd, accordingly makes the precise localization promotion strategy.

App Promotion skills and strategies

Promotion Channel column is very detailed, I add some promotion skills here, sometimes we know how to promote, together with know where to promote, the effect will be amazing. Straight into the subject:

First, to determine the purpose of promotion: download or exposure rate?

App only uses the market to achieve its own download, this certainly not. App operations in addition to the product itself, the other most important is the download, and "exposure determines the amount of download"! That is, there may be 10 people downloading in an app Store, 25 downloads in two app stores, and 50 downloads in three app stores, The premise is that each App store has the same amount of downloads.

The reason is very simple, a user in the App store to see your app, not likely to like it, he might go to another app store to download, and then see the function is not bad, so become your user.

This is the role of exposure, especially in the early period of centralized exposure, so that users can see your app name for a while, you feel cool?

So how do you focus on exposure?

Now can be exposed to the channel is no matter: the application store/download station, the Player forum and QQ Group, of course, you can do a huge sums of advertising.

Second, the application store/download station: Focus on publishing time and description

First of all, say which application store/download station effect is better, we are all very concerned about this, to help you sum up the app promotion effect ranking:

1. Android Market: Pre-download is very good, audit soon, is also the first place I released.

2. Android Market: The actual number of users will be less than download, conversion rate is not Android high, audit speed is good.

3. Jifeng market: The audit speed is fast.

4. Application sinks: Download volume and Jifeng market almost.

5. Sohu Download: Yes, the application is a bit long.

6.3G Portal Download: A good download at the beginning.

7. Wood Ant Store: very stable but not high.

8.91 Mall: Generally, it is estimated that there are too many competing apps.

9. Android Star: General, but backstage more convenient.

When you know about the rankings, you also need to pay attention to the release time, not all apps are suitable for Friday, because there will be a lot of good quality apps to update, so the average grassroots developers are best to choose 3 or 4 of the week to update.

But if you think your app is more powerful, try releasing it in Friday, and you'll probably get better results.

About the description, it is not as important as icon, but it can stimulate the user to download after the icon, such as subtitle description (not all sites have), you can exaggerate your function (how to boast yourself).

The first sentence of the text description is very important, for example, you can say that there are already hundreds of thousands of users using or every night must use the app, which is very suitable for stimulating users, but also tried!

Screenshots are beautiful, but you don't need to spend too much time.

Amazing Forum Promotion

Why is it that forum promotion will be magical?

Sometimes a very ordinary post will be a lot of people add points, so as to become a popular post, in fact, can preach others score, if a score is not, even if I do not see the post!

Encourage others to score is very simple, in the download APK package near add a few words to let others score, the most common is: the reply will not be pregnant, grading OH pro! The person who downloads is certainly there, so the rating will have generally, how much depends on the app itself.

Post format does not need too much attention, as long as a simple point on it, and left to say I think more reliable forum.

First lineup: Jifeng Forum, Android Forum, Android Forum!

Second lineup: Magic fun nets, Android forum, the charm forum!

Third lineup: Storm Forum, wood Ant Forum, dospy Forum!

Learn to steal in QQ group

QQ Group is a good place, if you send ads on the above certainly not, generally will be t. So I usually in some player group inside (can find anywhere on the website) first chat, and then have the time to recommend some games, and finally recommend their own app.

Although this can be a waste of time, you can try it when you are free, just post the most downloaded App Store address and have the opportunity to increase your app rankings, but that's not realistic for me.