Business-to-business companies advocate the process more than anyone, and the Getit COMMS information Map provides 14 steps for business-to-business social media marketing from goal-setting to effectiveness measurement.
I. Setting goals
Ask you why you need to use social media
Develop your social media goals
Meet your company's business objectives
1a. Get input from stakeholders
Conduct interviews and internal surveys to find out what social media channels can best serve your company and goals.
Where are your potential customers?
Define buyer crowd
Find out how your marketing team interacts with buyers
Decide which social media channel is best for you to connect with buyers
Iii. Definition Impact Analysis
Use monitoring tools to find out more about the future.
Explore buyers ' influence in buying decisions-blogs, partners, even competitors
Iv. Defining responsibilities
Publish the main rules of stakeholder
Create a social media "responsibility Group" around the main rules
V. Build YOUR Channel
Using internal findings and buyers ' personae to determine the channels of operation, such as: Facebook, Twitter, LinkedIn
Vi. Building Your content strategy
Reuse existing resources such as white papers, case studies, pieces of thought, videos, etc.
Identify themes to match key marketing areas
Research and identify related topics by searching brand names, competitors, and Target keywords
Vii. Establishment of indicators
Create metrics based on strategic objectives and monitoring frameworks
Some key measurement targets including scope, speech, emotion, influence, etc.
Measure only those business-related matters
Viii. Custom Channels
Build, customize, and optimize your social media marketing channels, such as: Multiplayer blogging platform, customized Facebook page, and YouTube channel, etc.
Ix. establishment of a marriage framework
Find out who, how, where (what channel) to respond to your information, and the frequency of activities
Stability and timeliness is the key to a well-managed social media marriage
X. Developing social media policies
Based on best practices, what is acceptable, out of bounds indicators, confidential information, business challenges, personal capabilities, etc. ...
Document everything to avoid the grey areas that may hinder marriage
Xi. Publish your initial content
Develop an editorial schedule
Enrich marketing channels with appropriate content
Creating content synchronization mechanisms across social networks
12, monitoring and measurement
Establish monitoring and measurement tools based on previous metrics
13, make full use of the power of the internal network
Take the time to get your team to hone.
Spread, publicize, promote
14, you ARE off!
Analyze, adapt and improve: Adjust any new discoveries to the current process and try to improve through this social media process.
Remember-this is a recurring process
Original: Infographic:quickstart Guide to Social Media for Business
Translation: Quick Start Guide to social media for small businesses