HTC says global visibility will exceed 40% next year as a first-tier brand
Source: Internet
Author: User
KeywordsNext year a brand
September 16 Morning News, according to Taiwan media reported that HTC will hold a mobile phone conference in London today, the company's CEO Chou said this year, HTC's global visibility is expected to exceed the set of 40% targets, next year, HTC's brand awareness will be with the first-class brand. After HTC's decision to move to the brand, the Quietlybrilliant brand marketing strategy, launched last year, has been widely accepted and brand awareness has increased twice-fold, for example, in the UK, where brand awareness has increased from 6% to 46%, and this year global brand awareness is expected to surpass the 40% target set, said Chou. Peter Chou points out that it is inevitable that smartphones will enter the Warring States period, especially as rivals scramble to tap the Android phone platform, but the smartphone market is big enough to allow 3 to 5 companies to survive, and HTC is focused on making its own value. He said HTC has been groping for more than 6 years in the Android platform, leading the way in technology, product quality, user experience and branding, and has established a deep relationship with telecom operators, not Yinianbanzai can break through, and the innovative ability of the manufacturers to play a larger space than the industry. With today's Htcdesirehd and Htcdesire Z as an example, Chou noted that HTC Desire HD has almost all European telecom operators entering, and telecom operators across Asia are rushing in, according to HTC Statistics, at least 30 telecom operators around the world have decided to purchase Hit a record high. (Wood)
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