HTC's embarrassment: whether the noble can be salted

HTC's recent frequent new products have failed to attract enough attention as other brands in the country, and HTC's situation has been very embarrassing, from madness to decline to being overlooked by the public. Very early out of the acquisition of news, more recently was the media gossip out to be TCL acquisition, Wang has come back for a year, in addition to the promotion of HTC no shortage of money will not sell the company, in the product also under the Kungfu. But is this angry nobleman able to make a comeback? Why is HTC reversing the situation? As the first international brand to launch the Android phone, HTC has been taking an international route on its products, with a distinctive appearance, a distinct brand style and, of course, more expensive prices. However, when the domestic mobile phone market began to win price, Taiwan's HTC began to be implicated. In the international market, the war with Apple Samsung has been losing its place and is in an awkward position in the domestic market. At the same time as the high end of the noble route, HTC finally played a price-performance card. In the past September is a mobile phone press conference intensive month, HTC also followed the trend released the world's first 骁丽 64-bit processor mobile phone, less than 2000 yuan of mobile phones is a change in the past style, but not too many people know. The recently released HTC Desire Eye and HTC re cameras were greatly appreciated by the media, and the September 4 HTC Desire 820 was rare in the press. HTC has been completely forgotten, compared with the new millet charm of the same period, despite the explosion of the phone's recommendation on its official web site and HTC's reliance on cost-effective access to the domestic handset market. Compete for the high-end market with high-end HTC One M8, personalized desire eye and re cameras and Samsung and other international brands to compete in the midrange market, relying on HTC Desire 820 in the domestic low-end market. From the product distribution, the three-pronged strategy is more reliable, Wang clearly hope that through the product to reverse the defeat. No Internet tags, always just a mobile phone factory mobile phone market has passed in the era of hardware success, more mobile phone manufacturers are gradually to the Internet company transformation. In the international market, Samsung opened a new mobile internet portal for users last year through the Note 3 value-added service. Apple relies on Apple Pay to lay its place in the mobile internet. At home, whether it is the Chinese cool or millet charm clan, have played a mobile Internet entry level company slogan. For HTC, software and services offer much less sweetness than hardware. HTC began its hardware expansion since 2008, with the first Android phone taking the spotlight and one series making a huge achievement precisely because of the hardware that made HTC the giant of the international handset industry in just a few years. However, hardware failure also hardware, immersed in the product of HTC to create a number of innovative records, Ultrapixels photosensitive Group, comparable to the mainstream with the camera, different music effects, and so on, but have to admit that HTC in 2011 to obtain nearly 9% of the smartphone market share, the first half of this year has fallen to 1.7%. HTC is a pure mobile device manufacturer, and from the development experience of other handset manufacturers, the wave of missed mobile internet will surely die. HTC has been reluctant to label itself as a mobile internet, and its intention to do products is worth the learning of many handset makers, and HTC has started as a mobile phone manufacturer and has become a mobile phone factory. The stumbling block to a conservative or HTC Transformation HTC is a technology company that is at the forefront of the world, but also a conservative Taiwanese company. HTC's conservatism is mainly in products and marketing. HTC's chief financial officer, Zhang Jialin, said the handset remained the company's key business, though the RE camera was released and rumors of Google choosing HTC to produce a 9-inch tablet computer and two companies would collaborate to develop smart watches. Can wear the wave, Apple, Google, Samsung, LG, Huawei and so on inevitably joined the wearable development wave, Apple Watch attracted worldwide attention, Samsung is released a variety of smart watches. In the domestic market, Huawei has released a smart bracelet with a Bluetooth headset, and Asus's smart watch has been released, and HTC has been slow to move. HTC and Apple have both started at the same time. Although HTC's products are very competitive, but in marketing still behind Samsung and other rivals, applauded not draw. Believe this and HTC Conservative has a great relationship, single-minded do product is not wrong, outside the product marketing more important. Apple has developed a large number of fruit powder, Samsung's star powder is also staggering, even the domestic market fan culture has become a mainstream, HTC's official community in May this year only began to shape. In product marketing, HTC learning Samsung Apple's tall but did not achieve the desired results, domestic handset manufacturers tacky social warfare, saliva war and other marketing strategy is not to be looked down by HTC. Conservative in marketing or an important reason for its declining sales. Nokia because of conservative and Miss Android, Motorola because of conservative several easy to master, for the technology companies are conservative is to bury the death of the trap, the future also hope that HTC can jump out of this cycle. Today's HTC is not the star of the audience and the media, and the technology companies without the sense of existence seem to have half gone into the grave. From now on, Wang and her team are working hard, but it is too hard to turn the tide, the moon or the moon, the sun or the sun, the market has changed. Lei Feng Network columnist: Alter micro-public number: Spnews