Hu Zemin: Mobile Internet change is mainly reflected in mobile terminals

91 Wireless CEO Hu Zemin

News and information from December 20, 2012 to 21st, 2012http://www.aliyun.com/zixun/aggregation/6826.html "> Mobile Games Conference held in Chengdu, Sichuan Investment International Hotel." With the theme of "taking stock 2012 • Outlook 2013 Bloom and Prosperity", this conference focuses on the strategic layout of mobile games with a focus on mobile game bloom and change. 91 Wireless CEO Hu Zemin a keynote address.

Hu Zemin said that the big changes in the entire mobile internet in 2012 were mainly embodied in mobile terminals, whether iOS or Android, at least for the current year's cumulative amount of more than 200 million, is expected to 2013 is 3.6-400 million, which is a big pattern of change.

The following is a transcript of the speech:

Moderator: Thank you director Yun's wonderful speech! The next guest, I think everyone here is not unfamiliar, 91 assistant as the domestic first-class smartphone management software and application store, has become China's vast number of smartphone users indispensable tools, and it every time the version update, let people have a surprise, let us applaud the 91 Wireless CEO Mr. Hu Zemin, please!

Hu Zemin: You also need to have this, there are three sharing, to tell you the first share is to say that the whole mobile Internet or in the mobile game, in the 2012 big changes, major changes are reflected in the mobile terminal it this year, whether it is iOS or Android, At least for the current year the cumulative amount is over 200 million, we think next year is 3.6-400 million, this is a big pattern of change, another addition to the end, there are channels, now 3G development and WiFi popularization, from the monitoring data, currently in the popularity of WiFi, far more than before, just talked about a, The popularity of the terminal is a big reason, in fact, because at present, regardless of the mobile phone itself in this price decline, and then his performance of the province advanced so that more and more content can be carried on the above, this big change there is a very interesting place, perhaps we rarely consider this situation, that is, the changes in the hands of the crowd, When I was chatting with my friends this morning, a friend told a phenomenon, like his mother has been a very old lady, never play games, but since the ipad or the iphone, he also began to play the game, in turn, today let me think of a problem, that is, the socialization of games, Or is the problem of popularization, is not the future we can consider the game of the crowd may be from the 3-year-old child, to the 80-year-old lady's changes, I think is absolutely possible, and is happening in a situation.

Everyone look at this forget fairy, if it is to do online games over people, This could be a product of 2.5D now, and indeed it was another change brought by the 2012 hand tour, since it now has more and more terminal capacity, the content he brings, especially on the image, has reached a trend towards the end, which means that the player's sense of generation and experience will become more and more strong, which is what we look at the future The game with the terminal changes, the network changes, bringing the content of the other changes, is that he will be more high-end online games in the direction of development. These are currently in the hands of the tour inside the performance is very good, but also in this year, relatively representative products. Like the forgotten fairy in front, there is the spirit of war, in this, in fact, we in addition to the changes in the picture, we look at it, its content has also produced a lot of changes, such as we say forget fairy, it is actually a great skill point is integrated with a very famous MRPG game, integration a lot of play point in, Like a ghost, he actually adds a lot of Warcraft to the game, like the Big Masters in the morning, he integrated a lot of fairy game play, is at present, the hand tour with the page, a lot of the content of the net, began to do a new mix and match, and then for different user groups, On the other hand, what do we look like in 2011 years? You will find a big gap, this is the 2010 product, or a relatively silly, compared to the image of the Earth, I would like to take these images to show you, why say 2012 is our hand to swim an explosive year, is also our first years. May have been a click, to wait a while to move up the state, now can be real-time and user interaction, and play a lot stronger than before.

The second change is that through the product to bring its income changes, from 11, over the million is a few, really pathetic, we do when the platform, every time we see such a number, feel very good, over million. But in 2012, in fact, there are 10 of thousands of millions of levels, from the forgotten Fairy, just mentioned he is a journey type for the play of products, Immortal way a swordsman class, it is a web game, the soul is currently a 3D products, with the Background of Warcraft, some of Warcraft play, Big Head, he is card type , plus the product of the fairy, now the game, especially the hand tour, has been in the direction of the trend of travel, and in the entire current input, we see, from the early several people's team, to the later more than 10 team, to now dozens of people's team, constantly increasing, you will be more and more development competition, more and more intense.

Just now I also said, in fact, it is the worst of a time, because the competition intensified, but also a best time, because the user group is increasing, and the user's taste is increasingly diversified, as to how to choose the theme for the development of the subject or is a breakthrough point, Really want to think about it like I asked today this morning, your advantage is where, with what to get the player's favor. Now the good product, the monthly pay rate reached 7%, the ARPU value is 50%, quite astonishing, this number is far more than the end of the number, but this is only a special case, does not mean that he is the best performance of the advantage, because basically we say that the better, 300, 400 is a good ARPU value, The person who has done the end swims is more familiar, because the entire profit point or from the financial system accounted for 31%, the item refresh accounted for 14%, is above such a ratio (PPT), actually with our end of the tour is very close, there are some things we think it needs to know, when you enter this industry, Like the 91 platform we're evaluating a good game, there are four points to see, the first is the rate, a good product of the monthly pay rate of at least more than 3%, then the monthly payment rate means that your registered users to your paid users, and finally to achieve such a 3% figure, Then the seven-day rate of excellent products to more than 40%, his monthly ARPU value to reach 300-400, we demand a higher is 400 and then LTV is with 60% of the life value, his each registered user's contribution rate to more than 50%, this we think will be a good product, This is also to help developers to test your own products, in the end is good or not, because we found a situation, a lot of developers after a product, will blindly think that they do the best, this I can understand, because he has a little like a child, but a lot of time games is perceptual, But also need to be rational to have a cognition to oneself. Another point in this area, as a developer, what you need to look at when you do operations, platform data, you first need to separate, you are iOS, or Android, you have to first decide which platform you are, add users, login active, day open, day online, This is a number you need to see every day with your team, to monitor the number of changes, and to be realistic, to understand the meaning of this number, what he represents is a sense of what you are going to do with those changes. Different server open service, open the roll of the service, pay clear, the loss of the situation, but also we should pay attention to the number, because time is limited, I will give you a small point today, I will continue to give you the main course tomorrow morning, thank you!