Huang is the first class "Product Manager"

Recently saw Sun "A History of Three Kingdoms, how many marketing--from Zhuge Liang, to solve new product marketing five law" article, can not help thinking of Zhuge Liang's hermit father-in-law Huang. And do not say Huang proficient in the number of surgery, from the ugly woman huangyueying marry Zhuge Liang This matter, Huang is simply a first-class "product manager", and marketing thinking to do "products."

The Three Kingdoms are one of the most talked about history. One has "Three Kingdoms" classic classics, two have Zhuge Liang and many other legendary characters, there are a lot of Machiavellian number; four has Li Zong "thick Black study", and then there are all kinds of games to continue its mainstream history of incense.

When it comes to Zhuge Liang, although the "kingdoms" will be too deified, but the so-called history, unofficial history, legends, Zhuge Liang behind, there is an extremely great "product Manager", that is, his father-in-law Huang.

Sell "bad" products

"Kingdoms": Huang, Gao listed, for Mian South celebrities, that Zhuge Ming Yue: "Smell June Choose woman, body has ugly female, yellow head black, but only worthy." "A hung Ming Xu, that is to carry it." When the thought of laughter, the village for the proverb Yue: "Mothokonmin choose Women, is an ugly woman." ”

Huang is a celebrity, heard that Zhuge Liang to find a daughter-in-law, personally door-to-door to sell their own ugly woman. To Zhuge Liang said: I heard you want to find a daughter-in-law, I have an ugly daughter, hair yellow skin dark, but the talent and you very match. Zhuge Liang agreed. Drew the ten-Li eight village to ridicule.

Similarly, a product can be as rigorous as a German car, as superb as a Swiss watchmaker, as passionate as an Italian sports car, as high-tech as the American Internet, as persuasive as a French luxury, as cheap as a yiwu commodity. That doesn't require any product manager or marketing Director, and a fool can sell. The business will soon be bankrupt.

All resources are good, all aspects are stronger than peers, but more likely to fail.

The beauty of the embryo to cultivate into a yuhuan married very easily, the Huang of the female huangyueying culture out of the marriage is called skills.

The equivalent of the "Book of Changes" in turn into a Thai-gua, to achieve a storm.

Most products are taking other people's road

According to normal thinking, the product to do better than others, think more of their own products than other people's good. So far, Ji has rarely heard customers say that their products are inferior to others.

So as someone else, may put their daughter dress up a little bit better, not better than others, somehow can not be worse than others. And Huang did not, he used his best advantage, gave the product very differentiated core value, and found the most accurate "consumer"-Zhuge Liang. Zhuge Liang's demand is urgent, is to seek a wife. Since the wife has not been asked, there are only two reasons: the first is not to afford, the second is not suitable. It is obvious that Zhuge Liang is not to be recovered.

The market is the same, in the face of the same category of strong brands, the best people do not buy, that is not like. That is to say, either the lower price is lower or the difference is obvious and the crowd is accurate.

In fact, most products, nominally better to meet customer demand, is actually the same as the ruler. Dare not break through some semblance of "rule".

For example, a mobile phone, others screen me bigger, others pixel higher I will be higher, so that ads are the same layout, the same font, the same picture, but trademarks and some numbers are different. Because we all do this, we assume that this is an absolute requirement and a "rule" that cannot be broken.

Huang did not emphasize the UI design these things, he knows how to dress up, but also the United States Diao Cicada, not all people like the type of Diao Chan, or Bo bu early by eggs, vegetables and leaves to death. Huang also don't want to rely on low-cost strategy, he is aimed at the high-end people such as Zhuge Liang.

Better than the sample show is the effect

Huangyueying is a famous ugly woman, directly as a display is not reliable, and Zhuge Liang such a person's needs are not on the surface.

So Huang in Zhuge Liang to experience, not directly to the daughter to see Zhuge Liang, but the mysterious, put two dogs in the doorway. These two dogs may have startled Zhuge Liang, but carefully looked, originally is the wood to do, Zhuge Liang admires unceasingly. Then Huang Zhuge Liang into the house, full of cattle painting ah, handicrafts ah and so on, Zhuge Liang to see the trance. This will Huang a look at him, said this is her daughter's works, just at the door of the two dogs, but also her daughter out.

To make an analogy: this is equivalent to buy a router, 2 kilometers away to search the full grid signal, into the shop, the boss from the fish tank to take out a homely wireless router. Then decided that no matter how ugly it was. This is more useful than intuitive display.

For example, go to the supermarket, see Shire with a tray of juice, just thirsty, a drink feel good, and then Shire began to introduce the juicer. This is much better than the experience of directly introducing the product.

Let customers appreciate their

In "The Two Kingdoms", there is a quite magical "ox" transport of food jokes, many people think that this is the god of Zhuge Liang, in fact, this stems from the wisdom of her wife Huangyueying.

Because huangyueying used the same technology to build two dogs, but also a startled Zhuge Liang, can be seen Zhuge Liang is not understand this technology.

This is something that few products can do.

Most products want to put all the features into their own, and consumers really appreciate their own. For example, we see a large film, the photographer would like to hear is their own technical good, rather than equipment, good light.

So that customers can feel self-worth, is the "road if the three borders," the addictive brand.

Huang is a good product manager because his aim is to marry an ugly daughter rather than to keep her daughter beautiful.

Huang is a hermit who knows the needs of Zhuge Liang and makes him perceive his daughter from the best, not himself;

Huang is a wise man, he succeeded in marrying his daughter to Zhuge Liang, and did not want to elevate his daughter, but let his daughter raise Zhuge Liang.

To sell for the purpose of satisfying the desire of humanity, the product of the core value of the display.