Huawei aims to get rid of "low price" label

Huawei sued ZTE, only in a short period of 5 days, it ushered in the first victory in Germany, this speed, let the accused ZTE unexpected. 2nd this month, the Hamburg District Court of Germany issued a temporary ban on ZTE to provide, marketing or have a specific trademark and design of a USB modem. The ban was issued only 5 days before Huawei was prosecuted.　　Huawei announced the news 10 days later, showing a "moderate counterattack" against the city's rivals. ZTE then issued an emergency announcement that Germany's ban would not affect ZTE.　　But foreign media commented on the case that the German court in such a short period of time to make a ruling, the fact that the ZTE infringement is very clear. Huawei is still awaiting a verdict from France and Hungary on the lawsuit. The ministry's previous mediation has not worked ——— Huawei's rationale is to respect intellectual property and act in accordance with the law.　　It is clear that Huawei wants a lawsuit to raise the trust of US regulators and to say good-bye to the "China" concept that has long been bundled.　　Huawei V. ZTE Germany won its first win in Germany May 2, when the Hamburg District Court of Germany issued a temporary injunction banning ZTE from offering, marketing or owning a U-SB modem with a specific trademark and design. Market sources said Huawei had written to a European distributor with a U-SB modem with a problem logo in ZTE, asking them to stop selling. ZTE responded that ZTE stopped using the trademark as early as 2009, before Huawei applied for a trademark registration with the EU. In addition, R OH S is not a company "dedicated" environmental protection logo, not the enterprise itself a ' product ' logo. "Huawei immediately retorted," contrary to ZTE's statement, ZTE did not stop using related trademarks on its products. "For the German court's temporary ban, ZTE said it was only an interim measure." The temporary ban cannot thwart ZTE's expansion in Europe and will not affect ZTE's operations. "The temporary injunction is not the court's decision, which will be obtained after the Huawei has unilaterally applied to the court for an interim measure before the lawsuit, and ultimately for infringement, pending the outcome of the Court's final judgment." Foreign media commented that the German court in such a short period of time to make a ruling, the fact that the ZTE infringement is very clear. And from the time of the report's ban, Huawei should have known about it a few days ago, but has not been active in publicizing the issue. This may also be a concession to the ministry's mediation ——— Huawei filed a lawsuit against ZTE on April 28 in Germany, France and Hungary, accusing it of violating Huawei's series of patents and trademarks on data cards and LT-e Technologies.　　The ministry has been involved in the hope that the two sides shake hands, but Huawei insists on defending its patents. Huawei overt: It is no secret that Huawei and ZTE compete in the industry to prevent would-be intruders. ZTE Chairman Houweigui once said, "In essence we (ZTE) from the beginning to the present competition for more than 20 years." "Homogeneous between two enterprisesTo compete, war is just a matter of sooner or later.　　April 28, Huawei sued ZTE in Germany, France and Hungary, accusing it of patent and trademark infringement on data memory cards and high-speed mobile internet technology. "The market is full of all kinds of squeeze competition, we respect the peers and any opponents, but not afraid of any from the back of the provocation, only to fight against." "20 hours later, ZTE issued a statement saying it filed a petition in China to sue Huawei for violating its LTE patent."　　The "China War" between the two leading communication equipment providers in China.　　Analysys, chairman and chief executive of Analysys International, argues that Huawei's lawsuit was rejection and aimed at gaining the trust of US regulators to draw a break from ZTE. On the one hand, Huawei's entry into Europe and the United States still has a political level of opposition. Huawei, by suing ZTE, seems intent on revealing two signals: China's telecoms equipment companies are not government-led "monolithic"; companies such as Huawei are increasingly emphasizing respect for and protection of intellectual property rights and patents, and act in accordance with the law.　　The two signals will undoubtedly help Huawei gain the trust of US regulators to fight for the US market. Huawei, on the other hand, seems to want to "draw the boundaries" of lawsuits and ZTE. ZTE and Huawei have been touted as "boat" for years, in the context of the industry and public opinion, it is still a "Chinese manufacturer" bundled together and labelled by the international market as "government support enterprise", "Low Cost", "Low price" and "technology follower".　　Huawei hopes to use ZTE's lawsuit to become a chance to untie itself, to more clearly convey the image of the enterprise personalized. Most importantly, the traditional operator-oriented business has faced a growing ceiling for equipment makers such as ZTE Huawei, and Inch and hand-to-hand for limited cakes. "Huawei has changed from market intruders to market occupants, and ZTE is a potential intruder in the future."　　Shencheng, an analyst at the Changjiang Securities Company, believes that Huawei, once an intruder, is more alert to ZTE than before, which is also an important reason for Huawei to launch a lawsuit. Reporter: Wangxiaoxing intern Yu Ting