Huge potential for online payment

Summary: The central bank has been widely spread the third party payment license has finally entered the countdown, known as the grassroots group of third-party payment companies are also about to bid farewell to the gray embarrassment, ushered in the real hukou, and this will certainly prompt the entire Internet to pay stand in a

The central bank's third-party payment licence, which has been buzzing, has finally entered the countdown to the announcement, known as the "grassroots" of the Third-party payment company is also about to bid farewell to "gray embarrassment", ushered in the real "hukou", and this will make the entire Internet payment stand on a new starting point, triggering a payment enterprise survival melee, Subdivision and innovation will also become the new competition theme of Third-party payment enterprises.

Huge potential for online payment

Entering the age of 3.0 online Banking

Recently, China Internet Network Information Center released the "27th China Internet Development Status Statistics report" shows that China's internet users have reached 457 million, and the user's preferences have gradually shifted from network entertainment to network commerce. The application of E-commerce, represented by internet shopping, network payment and online banking, presents a significant growth trend.

Another survey from the analysis of the advisory, the next 3 years, the third party online payment market development prospects are huge, the 2011 transaction is expected to reach 1.72 trillion yuan, to 2014 more likely to exceed 4 trillion yuan.

The rising network payment market also presents a new vitality, in addition to the previous network shopping, water and electricity, a new payment mode of financing payment is also emerging, mainly reflected in the fund sales of the payment and settlement business. Since April 2010, the world's first to receive online fund sales to pay the settlement qualification, the fund's Third-party payment agency sales and settlement business has been operating for nearly 9 months, it is reported that has become a part of the fund company online direct sales of the main payment, and all 40 percent of the optimal rate also attracts more and more "smart This will radically change people's traditional way of managing money.

Remittance World President Zhou Ye the network payment development into three times, the first era is from the beginning of the 2000 life-type payment, performance for the network shopping, digital entertainment, water and electricity costs; the second era is the business-type payment from 2006, the performance for the industry customized payment operation plan, to the enterprise as the target customers, Focus on professional customization and model innovation, and now online payment has entered the 3.0 Online Banking era.

Third-party Payment domain segmentation

Business model Encounters "torture"

With the issuance of payment licences, third-party payment industry will usher in a new inflection point: On the one hand, with the birth of "Regular Army", some small and medium-sized enterprises may disappear or be merged, the industry ushered in a wave of mergers; On the other hand, there will be a professional subdivision in the licensed enterprises, and the business model of the payment

At present, the domestic payment industry has two main types of enterprises, a class is paid by Alipay, led by the Internet-type payment enterprises, mainly online payment, bundled large E-commerce sites, "Happy enclosure" bigger and stronger; the other is the world's financial payment enterprises, focusing on industry needs and development of industry applications, currently in aviation, Fund and other industrial chain payment areas have made great gains, and began to enter logistics, trade and other traditional industrial chain areas.

Analysis of the industry, after experiencing the fierce competition in the market segments, will emerge from the single industry chain of payment services to the integration of the trans-industrial chain of the trend of transfer. Payment enterprises through the integration of various payment products for enterprises to carry out in-depth customization services, accelerate the efficiency of capital turnover. Therefore, the service innovation characteristics of the financial-type payment enterprises will have a huge market potential. (Lu Xianwen)