Huizhou merchants "Run" on the line, the electric business "warm Up" offline market

Absrtact: Recently, Hefei hundred subsidiaries Hundred Easy Mall and Beijing-East cooperation, to the Chinese characteristics of Anhui Pavilion in the form of Beijing-East open platform. Physical stores actively layout the online market, and the electrical business is also gradually create physical stores, to deal with market impact. Huizhou merchants exerting force on the line

Recently, Hefei hundred subsidiaries Hundred Easy Mall and Beijing-East cooperation, the "Chinese characteristics of Anhui Pavilion" form into the Beijing-East open platform. Physical stores actively layout the online market, and the electrical business is also gradually create physical stores, to deal with market impact.

Huizhou Merchants ' running on the line

On line 65 days to become the National Nut Food Network sales first, last December, a single month sales amounted to 150 million yuan, for two consecutive years as the food industry champion ... Anhui Three squirrel Electronic Commerce Co., Ltd. starting from June 2012 to run the line, running all the way to create a marketing miracle. and Taobao "Characteristics of China, Anhui Pavilion" has become the provincial network of commercial holding group grab market "fleet", last April on line operation to the end of the year, the realization of 150 million yuan in the museum, led Taobao Anhui products trading more than 312 million yuan.

"No street, does not mean no shopping", more than 10 years ago, the ads become the true portrayal of the present. In such a market tide, like "Three squirrels", "Anhui Pavilion" such e-commerce enterprises, is springing up in my province, Anhui's E-commerce is stepping into the development of the fast lane. According to the provincial Department of Commerce Deputy Director Pan Wanjin introduced, in recent years, the provincial network to purchase market transactions scale has been expanding, according to preliminary estimates, 2013 total network retail sales of more than 45 billion yuan, accounting for social retail consumption ratio of more than 7%; the whole province's mobile network transaction size is nearly 5.5 billion, an increase of

"Doing business online has become another leg of the traditional business run," he said. "Anhui Network Merchants Association president, Zhou Xiesong, general manager of the business, said that in the tide of E-commerce, not only Shangzhitu, Huai Shang Group of these commercial circulation enterprises to touch the network line, as well as the traditional foreign trade enterprises such as cool beans, such as small baby stroller, star Home Textiles and other production-oriented enterprises also with the help of Third-party trading platform At the same time, some family farms, professional cooperatives and other new business models pay more attention to the direct docking with the emerging industry. Data from Alibaba show that, in 2013, I province in the Taobao platform has 30多万家 shop. One of the province's net purchase amount of more than 1 million yuan Taobao buyers have 111, ranked 13th in the country, Alipay online spending increases ranked fourth in the country.

At present, the rapid development of Internet platform, traditional enterprises are facing a turning point of choice. But online and under the net, is two different circles, the rule also completely dissimilar. Chinese E-commerce experts, Professor University Mechauzou that the traditional enterprises to enter E-commerce, the biggest problem is the online and offline channels of the conflict. If we want to solve this problem, enterprises must first do a good job of price and service coordination and appropriate configuration. Second, enterprise offline and online trading system seamless connection to ensure the accuracy of the inventory database.

Electric business "Warm Up" offline market

Huge online traffic and huge consumer market, "temptation" of offline enterprises into E-commerce. At the same time, online competition is increasingly fierce today, but also forced the line of enterprises to expand the offline market, to survive, and development.

Online Ladies Amoy brand "hundred Wu XI" in the development of the offline market, to carry out experiential marketing, has its own experience. "Where the consumer is, the brand should be there, so the offline market cannot be overlooked." "Li Xiaoliang Trade Co., Ltd., general manager told reporters that at present, hundred Voussy has opened 30 entities in the country stores, online sales of the percentage has reached 5:5." Although the line of marketing law is not the same, relative to the shop, the entity shop operation, more difficult, more expensive, but the line under the integration of online development, ' O2O ' experiential marketing is the future direction. ”

"At present, China's mobile phone users breakthrough 500 million, accounting for 81% of the total number of users." With the advent of the mobile E-commerce era, for traditional electric dealers, if not the transformation of the development, wireless internet will kill these traditional electric dealers. "Zhou Xiesong pointed out that the essence of E-commerce is actually business, so the electricity business needs to make full use of consumer shopping district, and the developer Circle is essentially contact with customers." Offline channels to consider the actual purchasing power of customers, in the high purchasing power business circle occupies the core position, will make the enterprise to be all big; online channels to target customers or logistics costs as the standard, built the whole internet shopping district, in more mobile phone or computer screen as the priority, do fine, pay attention to the customer's surprise experience. "Whether it is a traditional enterprise, or a new electric business enterprise, online and under the network two legs walk, in a long time should be co-exist." ”

"The progress of mobile internet technology has promoted the third wave of the transformation of retailing industry, that is, the ' O2O ' mode supported by mobile Internet." Online convenience and the experience of the offline integration, seamless convergence, to achieve mobile interconnection. "Suningyun Business Group President Assistant Fan Chunyan in Anhui Network business conference said, this model through the physical experience, no dead end services and improve cost efficiency, the pursuit of a better user experience, the use of Cross-border marketing, content sharing, to achieve a multiple-screen interaction, so as to better meet the needs of consumers and supply chain optimization, To form a sustainable business model.