I love my family and the chain family has waved the house to search the intermediary O2O faces the change

Search room and chain home break up still have lingering in the ear, I love my family also spread the news of the Farewell search house, and two companies and the reason for the termination of the house is similar, all because of the housing leasing business in SouFun (9.55,-0.17,-1.75%) "cost-effective" poor, chain home in with the house after breaking up, Immediately released the O2O strategy. This led to the industry's speculation on the real estate intermediary change signal: "There is a convergence on the line, can be more widely than offline stores to attract customers." Through the http://www.aliyun.com/zixun/aggregation/7963.html "> line, the establishment of its own platform is also intermediary enterprise change signal, can be diluted existing advertising costs, so that buyers in their own platform to produce viscous, Thus the long tail effect occurs. Such a move in the long run will create a new distribution of existing stock markets. "Yi Materialia China CEO Zhang Zhenguo said in an interview with the Securities daily.

And for the future development of the industry, Zhang Zhenguo that the future direction is both ends can not light O2O development pattern. It can be predicted that "the future will promote the emergence of duopoly platform and win." The online information matching problem needs to be realized through technical means and platform, and the service supervision system is the future competition blue Sea, but the service is not attached importance to the line, this also includes online services, such as on-line communication, information follow-up and so on. ”

Public message shows, chain Home real estate, Albert I love my home, 21st century Real Estate (1.49,0.00,0.00%) and other domestic real estate intermediary giants began to pay attention to the establishment of the network platform. However, in Zhang Zhenguo's view, for more intermediary enterprises to speak, the establishment of their own network platform this method is not feasible. "For small and medium-sized enterprises, limited by the cost of capital, most of the use of existing platforms mainly." "Zhang Zhenguo Introduction, at present, easy materialia from medium and small-sized intermediary enterprise demand, in the real estate intermediary management system to do the corresponding optimization." Not only that, in addition to continue to optimize the real estate intermediary management software, Yi Materialia will further integrate platform resources for intermediary enterprises to provide more effective housing resources.