IDC: Microsoft WP is expected to market share of 4% this year

"Sohu It News" Beijing time September 5, according to foreign media reports, according to IDC's latest "Global Mobile Tracking" report, by 2017, Microsoft Windows Phone operating system in the global smartphone market share will increase to 10.2%. This year, IDC said, global smartphone sales are expected to be around 1 billion, and in 2017, it will increase to 1.7 billion, in part because of increasing subsidies for mobile operators and increasing the number of handsets selling less than 200 dollars. Android and iOS will still occupy the first and second place. While Microsoft WP is far behind iOS and Android, WP will consolidate its third-largest mobile platform after acquiring Nokia. IDC expected that 2013 Microsoft WP market share of 3.9%, but in 2017 years, this number will increase to 10.2%. On the other hand, Android Market share will fall from 75.3% in 2013 to 68.3%, and Apple's iOS market share will rise from 16.9% in 2013 to 17.9%, mainly thanks to the launch of the low-end iphone. BlackBerry OS market share will shrink to 1.7%,IDC in 2017, the poor performance of the BlackBerry 10 market and the intensification of market competition will result in a decline in market share in Africa, Latin America and the Middle East. IDC said that after Microsoft acquired the Nokia handset business, it will become a mature hardware manufacturer, before the original equipment manufacturers to support the WP system may switch to other platforms, so Microsoft needs to use its own efforts to seize market share. In addition, Microsoft needs to launch Low-cost smartphones for emerging market countries. Microsoft has at least two challenges in integrating Nokia handsets: first, to build an application ecosystem that can rival Apple's iOS and Google's Android, and second, to build consumer loyalty, while still choosing the same brand of Microsoft handsets when considering changing handsets. (Kirk)