I'm coming, I'm puking, I'm Leaving

Abstract: "Lead" I come, I spit, I leave. This is the interpretation of the image of the page skip the summary. Opening a shop page, browsing merchandise and page information is the first step. Whether or not this information is in the buyer's appetite determines if they are leaving or paying the order. However

"Lead" "I come, I spit, I leave." This is the summary of the most image of the page skipping. Opening a shop page, browsing merchandise and page information is the first step. Whether or not this information is in the buyer's appetite determines if they are leaving or paying the order. However, what is the most interesting information in this browsing process?

First, the main map: Guide buyers to see goods

Buyers through the keyword or category search, the first will see the main product map, it will show the product style, color, promotional information and so on. You may want to look at the first two paragraph on the shelves to obtain high flow of goods of the main map:

From the above two examples can draw a simple conclusion: in the main picture, first of all the product style must be displayed in front of the buyer, as far as possible to make the model look at the eyes of the first place to occupy the buyer's position; Secondly, the style advantage of the product must be shown on the main map

Second, pricing: too expensive, flashing faster

Price is another easy to allow buyers to leave when browsing the factors, once the price is too expensive, buyers will breed than to buy the idea of physical stores, so labeled a public acceptable price is the safest way. Taobao home page Search keywords, you can see users like the price, for example, when the search "T-shirt", search results show that the price of 33~94 yuan 46% users like, this is Taobao according to the results of the transaction statistics show that this is a good reference pricing method, You can tell what the price segment is for the largest market.

Third, the page opens: the Speed influence transforms

There are a lot of sellers in the Treasure Detail map, is a big picture contains all the information, for example, women's shop Baby A big picture contains the model map, with maps, details, fabric description, etc., but this does affect the opening speed of the page, to know because of waiting for the buffer page resulting from the loss still accounted for a lot.

You may want to cut a large picture into a few small map, so even when the buyers slow speed, you do not have to wait for a large map buffer complete to view, you can look at the buffer side of the picture. In addition, when there is a text description, it is better to use text, rather than put the text on the picture.

About you: Online is important

Search found that the top of the rankings are the store of want wanted online, in other words, to be customers to browse our products, we must maintain the online status of Wang Wang.

General customer service to 23:30, or 24 points, but 24 to 1 o'clock in the morning still some buyers in search and want to consult, how to solve this problem? First, you can set up computer automatic shutdown program, click on the lower left corner of the computer "start" "Run" input "Shutdown.exe-s-t 3600" 3600 for seconds, that is, one hours. After the carriage return, the system starts to clock 3,600 seconds and then shuts down. To cancel the automatic shutdown, you just need to enter "Shutdown-a" again to cancel.

Set the automatic shutdown, set up the automatic reply to Wang Wang, content can be divided into two parts, one is recommended to the buyer shop main push, focus on the flow, the second is to tell buyers this time period self-help shopping, you can receive small gifts or enjoy special concessions such as retention of customers, as well as tell the buyer to order after the approximate delivery time, Questions can still be consulted before this, and so on.

V. Shop Category: High Prestige

The credibility of the seller is lower than the credibility of the sellers are more trusted buyers, mall sellers than market sellers will be more assured buyers, the reason, one is shopping security, the credibility of a high reputation of sellers by more buyers of the audit, mall after the audit Taobao also has more shopping security Second, the mall customers can enjoy more than the market seller's customers more Taobao concessions and protection, such as the purchase of points, shopping mall merchandise can use the return guarantee card (and freight insurance) and so on. Therefore, small and medium sellers want to close with the big sellers and the distance between the mall, you need to add some protection, such as elimination, 7 days no reason to return, authentic protection, credit card, detail features such as freight insurance, and more basic preferential policies.

VI. consultation: The direct channel of transformation

The first funnel through the browsing page, the right buyer will be through consulting customer service to eliminate some shopping questions. In order to improve the consultation conversion rate and facilitate the transaction, we can optimize and upgrade through the following three aspects.