Impression Notes CEO: Starting a business and working with a lifelong friend who is willing to work for free

in this year's American famous http://www.aliyun.com/zixun/aggregation/12721.html "> Entrepreneurship incubator Y Combinator's entrepreneurial School meeting, The CEO of Fille Liebing (Evernote), Phil Libin, describes the lessons he learned after three startups, and how the impression notes escaped the brink of failure.

at the time, Liebing's cash was only able to keep the company functioning for two weeks, while the US plunged into its worst recession in history, and Liebing made one of his toughest decisions in life: shutting down the company. Lehman Brother's first millions of dollar investment in the impression notes had been dashed, and Liebing could not keep the company afloat without the investment.





but, just at 3 o'clock in the morning, an e-mail appeared in Liebing's mailbox, which gave him hope again. Shortly before receiving the email, Liebing decided to close the impression notes, which meant he would dismiss friends and colleagues from Boston University's computer science school who had started the first two startups and worked together. This happened in the year before the impression notes were merged with the team of Russian entrepreneur Stepan Pachkov (Stepan Pachikov) and developed today's impression notes.





, "he said," I just wanted to let you know that I like impression notes. I've been using it for two months and it's changed my life. ' I think it's a great product, ' Liebing said. Liebing said the letter said he wanted to do things for the impression notes. The investor then injected 500,000 of billions of dollars into the impression note after Liebing had a real-time Skype call with the Swedish investor and further consultations on investment matters.





"The company continued to operate for another 6 months, but more importantly, we simplified the structure of the company structure and was introduced to give me a chance to make a venture statement." "Liebing said.





This has also become a turning point, let the guest and his impression notebook team finally decided to do something they really love. By setting themselves as target users, they found that, like the Swedish investors who rescued the company, users were willing to share their enthusiasm.





"Every investor is a loyal user of our products," Liebing said. We have developed this product for ourselves, but it is also created for investors, the public and the media. ”





Build What you love, like a product or company that can be your life's business. This is one of the key experiences of Liebing at the Y Combinator Annual Entrepreneurship School meeting with more than 1700 participants.





"by the third time (referring to the third venture), we feel we have to build something for ourselves and set up a company that we want to continue to run. To do something really classic enough. "Liebing said. "If you want something to be your life's work, then it's one way to go black." ”





Liebing that if it was in the past, even if it was only five years ago, his views would be unreasonable, as acquisitions, investment and market decisions determined the design and creation of enterprises and applications. But in today's tech world, Liebing thinks it's more meritocratic, creating products you love that can be echoed by billions of of people around the globe.





now, the total financing amount of the impression notes is more than 200 million U.S. dollars, is considered to be listed as one of the successful start-up companies. Even so, Liebing admits, it doesn't feel easy. "I can stand here and tell you that our situation has improved and that it is, but it has also become more difficult," he said. For me, it has never become simpler, but more important, more rewarding and more interesting. ”





Liebing said, but "this work is not an interesting day." Still difficult, but because I still have a good team, and a lot of people in this team have been with me for more than 20 years, this is the most satisfying place. ”





This is the most important point that Liebing told the attendees. In the face of the laughter of the participants, Liebing said to "cultivate a group of truly outstanding, energetic, willing to work for a lifetime friend." "That's super important." In fact, I've said so much to tell you that if you can't imagine running a company with that person, don't make friends with him. ”





Liebing wanted the impression notes to become his lifelong career, and he said that because he already knew, "I do any other thing, the impression notes of these more than 50 people will always be with me." ”