Improved reliability and landing speed of mobile sites in U.S. holiday shopping season

A report by Keynote Bae, a mobile and network effect management company, shows that as more consumers shop through mobile devices during the holiday shopping season in 2010, Barnes & Noble, strandbooks.com, Walmart.com, http://www.aliyun.com/zixun/aggregation/13533.html ">dell and Sunglasshut's mobile sites stand out as the best site for reliability and landing speed.

Barnes & Noble had the best reliability during the peak shopping period, achieving 98.9% uninterrupted performance in "Black Friday" day after Thanksgiving, and 99.24% in "Network Monday". The Bookseller's total reliability score of November 2 May-December 31st was 98.74%, the first with the strandbooks.com cohabitation Keynote index. Strandbooks is the top of the average page load time indicator.

Keynote's move effect preacher Herman Ng said that sites such as Barnes & Noble and strandbooks.com by restricting the number of items on the mobile site (such as charts and pictures), for a variety of devices (including iphones, Android phones and BlackBerry optimized mobile sites ensure fast loading.

Ng also stated that mobile business retailers need to know that load times and reliability vary depending on the mobile network users use.

"Wireless devices promote maximum broadband speeds, but they are not applicable in all regions." Therefore, the performance of the site varies according to the situation of the user's region and location. "he said.

Ng recommends that mobile business retailers test load times and reliability levels before the peak shopping period, and then take action to optimize mobile sites.

Keynote's network effect director Ben Rushlo added: E-commerce Web sites should also test the effect of peak shopping, which is important for many E-commerce sites based on the increasing functionality of Third-party websites. Testing is all the more important because it relies heavily on technologies such as Ajax, which rely on user Web browsers to service dynamic content.

"A typical product page should provide content services from 6 to 10 third-party vendors, and you should test how they are integrated." "he said. The services provided by those vendors include product referrals, analytics and online advertising.

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