In order to fresh fruit "fresh", can only toss

As the summer approached, a variety of fruits also came to a concentrated market season, and consumer demand for fresh fruits also increased with temperature. Many e-commerce practitioners saw this fresh market demand and began to start a business of fresh fruit e-commerce, which also led more and more consumers to change the consumption pattern of fresh fruits. This summer, fresh fruit e-commerce can be described as swarming, many of them there are many new faces. Low threshold, fast profit, has become the main reason to attract everyone to join the Internet to sell fruits, but as other Internet industry, the rush to get together the final remaining only a handful,

Tired: In order to fresh fruit "fresh", can only toss

Since more than a month ago Wanrui Consulting CEO Lvzhen Wang switched to selling fruit, his microblogging records the daily toss around the size of the fruit. Sometimes it is an in-depth thinking of developing a marketing model that closely matches the depth of his e-commerce observer. However, sometimes it is just as fruitless as a farmer, lamenting complicated and laborious packaging and lamenting the poor weather. In general, is the word "tired." Not only mental, but also physical exertion.

"Malu grapes shipped tomorrow, in order to maintain the concept of picking now picked, the packing process on the vineyard, mining and packing, today in the vineyard for a long time, dry and live, when to lose weight. "In order to fresh fruit" fresh ", we can see that Lu Zhenwang no less frustrating. In other words, as a fresh fruit e-commerce business, it is necessary to ensure that the fruits sold through e-logistics are as fresh as the fruits bought by the consumers on the market in order to achieve the most basic industry prerequisites. Therefore, this tossing is inevitable.

Like Lu Zhenwang, there are many "newcomers" who make the electricity supplier this summer. Fresh direct from overseas to buy that immediately bought the cold chain direct sales, from emphasis on the variety of high to the marketing pattern of attention, fresh fruit providers in order to differentiate the competition, to find their own position, for this newly developed areas of the electricity supplier Brought a lot of vitality and new experience.

However, without exception, the general feeling of "tiredness" can be obtained by looking at their microblogging or communicating with them. "Because of the special nature of the fresh fruit e-commerce industry, it is not only the e-commerce business that can be completed by the suppliers, logistics and sales platforms, but also the extreme compression of the fresh fruits in the supply chain and logistics chain relative to other e-commerce products "The Internet industry once said that the most important thing about whether to start a fresh fruit e-commerce business is to look at its" last hour, "to say who can maximize the efficiency of the last hour of reaching the consumers. Who Will be able to get fresh fruit electricity supplier world.

"The preservation process is too complicated, including bagging, adding ice cubes (also sealed with toilet paper), paper jam (to prevent the grape from falling apart), sealing (foam box), labeling and so on. We also take this opportunity to deepen our understanding of the fresh process and we will not play the whole chain in the future. "Mr Lu also underestimated the difficulties and challenges he encountered when he joined the fruit e-commerce business.

Sleepy: fresh fruit and then "fresh", no traffic also Joker

Appears in many people in the industry, the core of fresh fruit e-commerce is undoubtedly the "fresh fruit." According to an interview with Nanfang Daily reporter, most of the pioneering motivations of practitioners who swarmed into the ranks of fresh fruit e-commerce came from obtaining fresh fruit resources that they considered superior in quality and other aspects. Then, on the actual development path, these entrepreneurs started to find that regardless of the particularity of the business or consumer demand of the fresh fruit e-commerce business, the basic survival or development basis of the e-commerce business - whether it is traffic flow or not because of the special Sex and enjoy the "special treatment."

Lvwang Wang said that now do buy fresh, deep traffic important. "Where do traffic come from? In particular, sellers and sellers can not afford to pay for promotion such as through-train and drilling, blasting money and off-site traffic is the key. After the burst, a free-to-search black hole is formed. Dumped goods (such as 9.9 包邮) is cost, out of station traffic microblogging or make good use of, as well as store positioning and category architecture to continue to attract users to buy, the formation of sediment flow.

According to Lu Zhenwang revealed that the current business of fresh fruit electricity providers page views of about 700, if the conversion rate of 6% of the standard calculation, it is difficult to calculate the human cost is not flat, let alone profitable. However, fresh fruits such as Lu Zhenwang, who are willing to try and practice losses and are ready for losses, are still quite a few. Most people are attracted by the hot demand for fruits to try after the e-commerce, often well prepared in the field of e-war a war, but soon became unable to make ends meet.

"Although the demand for fruit is large, the freshness of the fruit is too short. If there is not enough capital invested, it is impossible for the electricity suppliers to lose their marketing." Li Xiaoyun, an e-commerce analyst, told Nanfang Daily reporter that " Traders who grow bigger and stronger good expectations are always contradictory with the flow of long training period.

Fresh fruit e-commerce team from colleges and universities in Guangzhou also admitted when interviewed by Nanfang Daily that even the fresh fruit e-commerce providers located in the sub-regions could hardly support their own traffic. According to the introduction of the team's chief staff, the fresh fruit e-commerce team, when it was founded, positioned itself in the demand market for fresh fruits mainly around the school. Through its own understanding of students' fruit needs and through free home delivery and other services, Type fresh fruit electricity supplier.

At the same time, the team also used the WeChat public platform, the official microblogging, online and offline activities to promote ways to promote traffic. However, its creative staff are very reluctant to inform reporters that their small business will not be able to go immediately. "The online lively cash flow into the line under the actual process of this is actually not simple.

Still in the running-in period, the fresh fruit producers have also directly indicated that in fact, most high-end fresh produce traders operating mostly fresh fruit suppliers are only niche markets and are unlikely to attract too much traffic. And the real buyers are "niche and scattered."

"The storm of traffic may be the biggest bottleneck in the current fresh fruit market." Li Xiaoyun said that while the traffic dividend ceased to exist, the rapid growth of fresh fruit e-commerce still requires the solution to the "e-commerce" basic flow of fresh fruit e-commerce condition.

Difficulties: Urgent to introduce a standardized industry implementation system

"It is clear from Chu Orange's" An Orange Hard to Seek "that consumers are not in doubt about the pursuit and spending power of high-quality fresh fruits." Li Xiaoyun believes that fresh fruits, as an increasingly important consumer nowadays Consumption, development potential is needless to say.

However, from all over the country to Hong Kong to buy milk powder tide has proven that Chinese consumers are more concerned about eating well is food safety issues, if you can have a complete set of standard operating system, in order to eat healthy and relieved, let Consumers buy fruit from the door of the market vegetables into online orders is not a difficult task.

In the opinion of many people in the industry, most of the fresh fruit suppliers are now crossing the river by feeling stones and there is no effective industry standard and regulation in the industry to give proper guidance to fresh fruit suppliers. "In addition to helping to regulate the flow of fresh fruit growers, a well-established and well-established operating system is also very beneficial for the operation of fresh fruit growers."

Li Xiaoyun said that more and more fresh fruit suppliers are often detached because of the tedious and harsh links of the fresh fruit supply chain and the distribution chain, and torment or even directly fall into a loss situation. If a standardized industry implementation system can be introduced, Including warehousing, sorting, packaging, preservation, logistics and other aspects, not only can improve the marketing efficiency of fresh fruit, more importantly, can help the fresh fruit growers with ideas quickly, so that good ideas and good ideas can enter the market , And benefit the market.

At the same time placed in front of many fresh fruit e-commerce reality is that if you do not rely on SF and other large companies to deliver words, self-built cross-regional logistics chain even many e-commerce bigwig-class enterprises can not afford its high cost, not to mention Only initially want to sell a mountain fresh fruit e-commerce newcomers. Speed, quality and growing demand have become the potential impetus for the regulatory system to be introduced.

General industry rules and regulations have not yet been promulgated, and a group of people who started the business of fresh fruit e-commerce earlier have started to optimize the running process of fresh fruit e-commerce. For example, the most wind and water industry in the industry every day orchard, its CEO Wang Wei said that the next day orchard direction of development will be to transform the existing process. However, it is not simply the so-called standardization of e-commerce operations. Rather, it draws on the traditional industries. "After the first post-agriculture industries, and finally the e-commerce standardization."

Standardization of the industry will be the inevitable direction for the development of fresh fruit electricity supplier, the industry standard has not yet been introduced, who can first sum up the standardized system, who can live longer.