In the age of mobile internet, "change economy" is moving from saving to consumption

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With the Internet in various areas of social life in the depth of application, a large amount of change is easy to rely on Internet tools to generate strong cohesion, showing considerable market benefits. Change also with the increasing development of mobile internet consumption channels more and more. In such a background, the Internet lottery companies to bring "small change economy", especially the "change economy" in the concept of change consumption. is a reflection of the internet thinking, but also to the social public welfare and social gathering direction of development, using the Internet thinking to transform user habits, and constantly form the power to transform the market.

What is change economy

For Traditional Chinese, the concept of saving is not unfamiliar, saving is also to give people a sense of security is an important aspect. In the past, people used piggy bank to save money for change, and today people use the balance treasure and other "baby" to make small change on the online savings, to obtain higher profits. We can often see such a scenario: the bank card is not full of the whole can not be taken out of the change is transferred to the balance treasure. The baby's high earnings attract a large number of users and hoard huge sums of money. The children's melee makes the "internet banking" that was not previously valued more and more popular.

The "change economy" concept of consumption is focused on the consumption of large amount of small change, sword refers to each micro-consumption scene, broaden the way and channels of change consumption, enrich the social entertainment life. "Change economy" can even serve the country's financial and social welfare, there is great value. So balance treasure in the change used to buy lottery tickets, micro-letter change for red envelopes and AA payment, these scenes we also often met.

Neglected Big Cake

Internet age, the user's change is paid treasure Unified account management, change mixed in the whole money, easy to be overlooked. BAT and other large internet companies for strategic needs, often pay attention to the user's large amount of idle money savings concept, through the absorption of large deposits, revitalize the corporate capital chain. However, in addition to the large amount of idle money management, there are internet companies to seize the "small change economy" this big cake, aiming at the consumer electricity consumption balance, sit steady change market, encourage users to use change to spend, which makes the industry can not help but feel puzzled.

We can see small change consumption unit, but the volume is very large, change consumption will become the next blue ocean market. Micro-letter Rob Red Envelopes in this year's Spring festival attracted 5 million of user-bound bank cards, lottery and other mobile internet mobile phone shopping clients in the World Cup in just two weeks, to achieve the new user registration volume and lottery sales show several times the blowout growth. According to statistics, the World Cup during the whole competition color football sales unexpectedly as much as 12.319 billion yuan.

In the author's opinion, the bat values the concept of saving, "change economy" consumption concept is forgotten, for relatively small internet companies, absorb change consumption is a choice. With the improvement of living standards and the change of consumption concept, China is entering a modern consumer society. In addition, change consumption channels increased, change consumption scene everywhere are, Taobao billing categories, small account management to become a trend, lottery industry is light consumption, fit the "change economy." "Change economy" especially change in the future will be more and more obvious, change economy in the future is the long-term blueprint.

What is the intention of the lottery

In the face of increased consumption of small change, channel rich trend, as the Internet lottery sales leader of the lottery to focus on "change economy" and change consumption is the homeopathy. Lottery industry's light consumption, with small change economy. Many of the actions of the lottery is accounted for the industry opportunities.

In the lottery, reduce the user threshold, with a fun and concise way to induce users to buy lottery tickets unconsciously. such as the lottery's mobile phone buy color Products "in the Lottery" app launched "Magic Map Selection" and other creative products to reduce the threshold of buying color, while making the boring process become more interesting, become a "buy color, sharing and data analysis to provide" the integrated entertainment mobile end platform.

Not only the social entertainment life, based on the Internet convenience, users buy lottery tickets or the support of public welfare undertakings. Lottery itself belongs to the public "change consumption", the user through small change betting for a life of fun, if the lottery is also an unexpected joy. With large consumer groups, "change consumption" lottery can also produce a large profit, and ultimately for the country's development, to contribute to the public good.

The value of small change can be magnified by supporting the spare change to more needy people and maximizing satisfaction and pleasure. In particular, after the rise of the new media, "change economy" can also be combined with the micro-public, can rely on its direct, simple, easy to do and other characteristics to help more people. With a large user base, "with small change to do public goods" will become the Internet era the most powerful positive energy.

Summary：

The internet has changed the way information happens and gets, and some trivial, non-standard information is presented on the Internet. The change of information acquisition and organization mode makes the "change economy" possible. The "Change economy" also provides many imaginary spaces for internet people.

However, the "change economy" habit needs to be gradually transformed and formed, using Internet thinking to transform user habits, especially to guide users from saving to consumption, and constantly to the social public welfare and social consumption direction.