In the early morning mist, Napoleon drove his horse through the wilderness of late autumn in Russia.

In the early morning mist, Napoleon drove his horse through the wilderness of late autumn in Russia, in a high post, with a telescope quietly observing the distant Schevaltino of the Russian fortress, which is only 125 kilometers away from Moscow, about 3 months ago, he led the 500,000 European coalition forces into the vast Russian land, To pursue the highest honors of the military of the 20, to extend the map of France to the end of the world.

Just after the 45 birthday, proud of Lei and Moscow under the same as Napoleon, is climbing the pinnacle of the cause, but not to enjoy their own creation of the glorious years, on the contrary they are obsessed with the unknown world of exploration. The famous and entrepreneur have at least a little connection, no matter how many battles won, they always have the next battle must be won!

1812 Europe and today's mobile phone arena

For Napoleon, who proclaimed himself Emperor for 8 years, Europe in the 1812 was a tame lamb, the Italian prostrate, the Prussian and Austrian quiet, the eyes of the French emperor were left only in England, the 1807 "Milan decree" and the 1810 "Fontainebleau decree" Planning the Continental Blockade policy blueprint, Napoleon's idea of checks and balances with Zhu Yuanzhang's "plate can not go into the sea" similar, but the Alexander of the Tsar's subtle attitude to monolithic of the European continent appeared "Russian ulcer", which became the fuse of Napoleon marching east.

In the eyes of many European monarchs, Napoleon is a heterogeneous, millet is also so, Apple publicly refers to its plagiarism, Huawei and Lenovo announced that "rely on marketing can only win for a while", "Outsourcing production link" is opportunistic, other manufacturers are busy on the millet "pixel level" (Lei language) cloning. Caught in the survival of the millet like a stone in the Sun Wukong in the two realms are not popular, which also explains why Lei is rich in challenges, offensive and subversive spirit.

The LEI of 5 rounds of financing, like Napoleon, who foiled 5 of the anti-French alliance, is at the pinnacle of victory and glory. Millet's early seizure of the title of the global smartphone, which not only makes Lenovo, Huawei, the veteran giants deeply humiliated and uneasy, but also let Apple and Samsung eyebrows. Whether willing or not, now lei not go back to the previous peace and humility, he is more like to have to write the "Let the county from the Ming Zhi" of the Cao, he's a tiger, his dilemma, his responsibility to the team, his expectations of career, all into friends and teachers to fire confidence, so only "10 years to replace Apple and Samsung, The success of the world's first smartphone manufacturer.

In the mobile phone arena, Lenovo and Huawei's status as 1812 years of Prussia and Austria, millet in some battles to win them, but the latter's comprehensive strength has not been damaged, there is still a chance to launch a fatal blow; the huge volume and soft power of Samsung is like Russia, it is millet grab market share, To deter opponents must face the boss; Napoleon in Russia when the mud foot deep in Spain, Millet also has a sinking competition auxiliary line, rivals both the second-tier mobile phone brands, but also shouted to move to the south to continue fighting Zhou and so on; Apple's delicate position is the equivalent of the 1812 UK, It is always free from the competition of the Andro sea, but everywhere affects everyone.

People usually like to respond to the challenges in a familiar way, the 1812 Napoleon decided to launch a unified European war, Lei to the mobile phone as a link to all the center, although Mr Ma in the side cynical: "The air is not good, mobile phone is what use?" "Lei control of 4 listed companies, in almost three months time, can't wait to cast more than 7 billion dollars, including investment seems to respond to Ma's air purifier ... Lei and his millet are no return to the construction of the mobile ecosystem of the moat.

On this road of competition, the Lei faced with the same dangerous battle as Napoleon under Moscow, they set a difficult goal, determined to challenge the seemingly practical but difficult to overcome opponents. What Millet and Napoleon had in common was that their organization, system, structure and mode of operation determined that they could not afford to fail, that they must constantly attack and win.

Lei's three points of concern

Strategically abyss, Lei in action, there may be three points of concern:

1, the system appears the ecological gap

Mobile Internet development So fast, no one accurately predict the next tuyere, can become upright tuyere that lucky pig, half by sharp insight, half by luck, and dual identity lei is a third choice: investment. 2004 Successful Transfer of excellence to the Amazon Lei to the transition from entrepreneurs to angel investors, in 2008-2010 this time, the resignation of the Golden Hill CEO Lei One breath invested in about 20 companies, including YY voice, UC browser such a successful project, There are also any customer prudential products such a need for continuous replenishment of the pit, more after the case appears to have the nature of the investigation of the Zang, "wronged" in the heart of the mouth of the grievances so far, but Lei never regret, because the bat's shadow everywhere, do not know when it will suddenly sacrifice killer products or applications.

This is the case now, the commercial status is still fragile millet can not spend any time, only with investment in smart home, intellectual property, O2O, content platform and peripheral hardware in all areas of the field of innovation in order to achieve "deep digging, wide grain" effect.

2, acceleration and bat fusion

The 450 dollar value of millet almost overnight became the fourth pole of China's Internet, from a stake in the United States can be seen in the surrounding industry, millet infiltration and thirst has no boundaries, this not only means that millet from the traditional or emerging industries to fully absorb nutrients, but also as some people say reflected in the financial statements, Continue to release good capital signals, but "enemy of the hardware" lei is not willing to early and bat barge fire.

Lei is rehearsing for the new Millet conference, which he recently spoke on several occasions, citing the Mao Zedong

Millet throw 1.8 billion investment Archie Art is released another signal, in addition to the Chen of Sina to provide bullets, it shows that millet is speeding out of the pure mobile phone business into and bat you have my fusion era, for the temporary can not cross the opponent as cooperation, this is the LEI vision. Millet has been through the investment of Youku and UC to close the relationship with Ali, Ma Yun's Yunfeng fund has joined the ranks of millet investors. BAT's main business and millet is not too much intersection, Ali's Cloud OS has deliberately challenged MIUI, but because the lack of brand support, only rely on brush machine is very difficult to clone MIUI success model, MIUI at least in the second-line mobile phone or a group of Shanzhai phones, Of course, Cloud OS frustration may also let Ali put more resources to launch counterattack, although Millet is not afraid of this competition, but temporarily avoid with bat head-on confrontation is still sensible.

3, the spirit of laziness and creative passion

Lei once stated that Millet will not be listed before 2017, this may be based on reasonable business considerations, but for the long-term overdraft of life to prop up millet future young people is not fair. As we all know, the company founder and VP Team can be listed, sold, holding and other ways to cash out, but the majority of employees ' rights can only be guaranteed through the IPO.

Millet's success in marketing, PR and capital markets amplifies the psychological expectations of employees, therefore, after a long period of entrepreneurial struggle, the internal formation of a certain kind of spirit of laziness and confusion of the empty window is inevitable, not the incentive mechanism and corporate culture can be resolved, but also any country and any enterprise can not avoid the development pains. As Napoleon embarked on the long road to Russia, his men, who were successful and sealed as princes and dukes, remained loyal, but were no longer as spirited and heroic as ever.

Neither Jack Ma's "Export into soup", and not like Robin Li elegant temperament of the LEI use of the trick is to constantly create surprises, and mingzhu of the gambling, holding the United States is also, this is like Napoleon's strategy, people each time the prediction of Corsica little to be finished, Napoleon with a new victory to refute, And the sequelae of victory need another victory to make up.

Winning a battle and a war

Moscow's war is also known as historians of the Battle of Boluo, is in the warring parties are reluctant to happen, Napoleon's psychology is very contradictory, he predators thousands of miles to Moscow under, of course, is to force the Czar Alexander signed Shichong, but June 24, 1812 after entering Russia, The rate of attrition of the French army exceeded expectations, with the original 40 Infantry Division and 25 Cavalry Division 510,000 troops, in one months downsizing 150,000 people, because of the long line, Napoleon's strength is also highly dispersed.

Napoleon's rival, Kutuzov, was equally hesitant, and he did not want to venture with Europe's first place to slaughter, the terrible winter is coming, he prefers to wait for the French to disintegrate in the cold of Russia, but the symbolic significance of Moscow (then the Russian capital, Petersburg) has made him bear the political responsibility of giving up without First World war.

So, this battle is still happening, and is one of the bloodiest battles of the 19th century, Kutuzov saved his army, Napoleon won a victory, many details of this battle is worth the deep study of Millet:

1, Millet has the capital to launch a decisive battle?

That was one of Napoleon's most hesitant questions, at close proximity to Moscow is the winner of the best wage, but his strength does not occupy superior, in the middle of the Kutuzov such a dangerous and difficult to eliminate opponents, this is a willing or not to fight the decisive battle, Lei face the choice is more complex and painful than Napoleon.

For mass-market consumer goods, sales and profits are two decisive indicators, all along, the millet pursuit of Apple boutique tactics than Samsung's machine sea tactics more effective, lei on time iteration single flagship model makes Millet users have more stable, more growth of ARPU, this experience and by the strong marketing amplification, become the essence of Millet Road , but at the same time, seriously rely on the overvalued millet in order to maintain the capital myth, to maintain the absolute growth of shipments also has its significance, it is doomed to millet will not give up red rice such a meager profit of low-end machine.

2015, Millet is with a very contradictory psychological launch this decisive battle, in the absence of a flagship model of more than 2000 yuan, only the number of the supremacy of Samsung's throne, to resist Lenovo, Huawei and other domestic manufacturers of the encircle, this is not only unprecedented, More means that the brand positioning of millet further down from the middle and lower end, and in the millet technology, the size of the increasingly bloated millet group is speeding to become a sumo wrestler, that the faltering only by inertia can still produce daunting potential energy, really?

The significance of the decisive battle has become blurred and abstract here, Moscow under the Napoleon refused Davoust Marshal 40,000 troops to launch flank surprise suggestion, insist on the strong position of the Russian army, because at this time Napoleon is no longer the generals of the French Revolution, but the commander of the Imperial division, he thought is how foolproof whole division of the enemy, Do not want to do the wrong way, the risk of a surprising mentality behind the success of Napoleon can not afford to lose, from the lights go to the spotlight lei and millet is not so.

2, find the right opponent?

Lei New Year's first long microblog called "to go to other people even dream has not arrived at the place", self-excitation at the same time, trying to convey the millet in the correct way to continue to advance the positive energy, but in this dream on the way he and Millet find a match?

Is it Samsung? This is a very wonderful company, it has the most complete mobile phone industry chain, the production of 2014 years the largest number of smartphones, with a huge amount of hardware patents and technology, tentacles reach all corners of technological innovation, but never anyone or the company's idol or target, even so, copying or destroying a Samsung legend is not easy.

Only in terms of sales, it is possible to catch up with or surpass Samsung in more than two or three years (certainly more easily than Apple), with its efforts to open up foreign markets for millet, the acquisition of expanded production, and the multi-pronged Huawei. 2014, Samsung mobile phone as the core of the IM division although the profits than the 2013 big drop, But a quarter of the profit is still more than 9.64 billion yuan, and millet technology 2014 tax-bearing income (LEI creative formulation) for 74.3 billion yuan, although the profit is not known, but the reference 2013 years of total profit of only 347 million yuan, to reason that is also not optimistic, not to mention magnified to the Millet group and Samsung Group Comprehensive contrast. Even taking into account the trend of the Samsung mobile phone average price is falling, millet in 2015 also need to sell at least 300 million mobile phones to be possible with Samsung to fight revenue, what is this concept? Only one millet will be emptied of Foxconn's full capacity!

But Apple? As Apple's cult of hatred and worship in a technology totem, about a lot of people's dream, millet to Apple's steps are well-known, and all successful handset manufacturers clone Apple's ambition is from the development of autonomous operating system began, Nokia from Symbian to Meego even the marriage wiinphone not to the Android bow, Samsung in Bada repeatedly failed, still clinging to the Tizen, crazy Chuan millet Mios is also so, it is a reflection of the good sense of millet self.

Huawei has a Heiss chip and 5G concept, millet would like to use the accumulated user Word-of-mouth research and development of the operating system to contend with, but Mios can not be iOS, because Apple in addition to the system also has independent intellectual property of a series of chips. Stripped of all production factors, intellectual property system is extremely weak millet, even not necessarily have chutzpah face Mingzhu "master the core technology."

This is a music as a mobile phone, millet to do TV era, all the opponents are rapidly evolving, millet's internet phone mode after Li Vanchang also no longer unique marketing advantages, its mobile phone average price in the red meter after the continuous decline, have to speed up the product iteration speed, from 1 to 3 millet is a yearly new rhythm, and Lei Micro Bo recently burst material, January 15, 2015 will hold flagship product launch, this may mean that Millet 5 is coming out, the distance July 22, 2014 Millet 4 release, only half a year.

Today's millet is a fake mobile phone company, Lei in the case of Millet group filled with a variety of want or unexpected investment, but the millet will grow fat and become strong? Or does the opposite weaken the advantage of the explosive product? In the 1812, Napoleon launched the War of Russia with the dream of unifying the continent, and in the Moscow under the success of the efforts, he left behind a famous saying: "From the great sublime to ridiculous only one step," 2014 Lei to the Millet system did all possible filling and reinforcement, And at the beginning of the new Year promised to lead this millet army "to the place where the dream never arrived", and, uh, to his new chicken soup in 2016.