Information consumption and large data lead to the change of IT industry

China's economic development in the 2013 has shown a steady and good posture, in which it industry and it technology has made important contributions. The contribution of consumption to GDP growth has increased from 40.4% in 2006 to 50% per cent, consumption has become an important force for economic development, and with the development and application of large data, cloud computing and other technologies, the integration of three networks, the integration of two, the continuous advancement of Intelligent city, as a combination of it technology and business in all areas of the product, Information consumption has penetrated into people's life, which will play a key role in promoting the development of China's consumer market and stimulating domestic demand.

February 20, in the "information to boost consumption, data to enhance the value of the 2014 annual meeting of China's IT market, Sadie consultant Li Shuyan President of China's IT industry review and prospects, a profound analysis of China's IT industry status, information consumption and large data on it market changes, as well as the new round of industrial change trend.

China's IT Industry Status: Information security, IT services into the mainstream trend, innovative applications to drive hardware requirements

In recent years, China's IT market has maintained a rapid and healthy development trend in many industries, especially in the scale of the industry, IT industry has been the fastest pace of development. 2013, the software and IT services market growth rate of 18.7% and 20.7%, and hardware products in the increasingly popular, the growth rate gradually flat.

At present, the hardware products into the era of meager profit, but with cloud computing, large data, the landing of the Internet of Things, server storage equipment and other products demand for a substantial increase, but also led to intelligent television, Smart grid, mobile commerce, digital medical and other innovative applications, new technologies, new applications popularization and promotion To promote the development of the hardware market is also of great significance.

Application software is still the main body of the software market, with the Internet, mobile internet popularization and development, information has begun to permeate the production, life of every link, information products, IT, the network from each consumer more and more near, security requirements are increasingly high. Security products are rapid and sustainable information and development of the most basic protection, information security has become the focus of the industry, the future of this area will maintain a rapid growth trend. In addition, with the development trend of system integration, IT support and service outsourcing, IT Service market will continue to grow rapidly.

The role of information consumption in IT market: to promote product, business model innovation, accelerate industrial integration

Information consumption market includes information products, information content and information service. In 2013, the information consumption market of China reached 1.93 trillion yuan, information services and information products occupy a dominant share, information consumption has become a new round of expansion of domestic demand and the important point to optimize economic structure, information consumption market has become the driving force for innovation.

(1) New products are emerging. With the improvement of the basic network of information consumption, many products based on information consumption have emerged, and these products have penetrated into our life, such as micro-letter, public comments, Taobao, Youku and so on. In addition, the integration of information technology and traditional consumer areas, including consumer behavior based on information technology, such as E-commerce, group buying and so on, although direct consumption is not information, but direct products, but information plays a very important role in consumption.

(2) Continuous innovation in business model. Information consumption has gradually begun to change the traditional mode of business competition, has already formed the manufacturing service, the traditional service network, information service specialization trend.

(3) Industry integration is constantly appearing. Information and High-tech integration, such as fingerprint identification, face recognition and other Internet sensing technology, biotechnology, are beginning to apply to our lives; Information consumption promotes the extension and integration of different industries, and gradually blurs the boundaries of industry, such as Internet cross-border Finance, Internet Cross-border household appliances industry, etc. At the same time, similar to mobile phone and related application content, such as internal integration has gradually become a trend.

Information consumption changes the ecological environment of the whole industry and plays a very important role in stimulating consumption and changing the way of social life.

The contribution of large data to it market: data re-value, source of wisdom

With the popularization of information in recent years, the development of Internet and mobile Internet, the accumulation of information has reached a very large degree, and it technology continues to evolve to make data re-value become possible, so that it technology and a variety of industries, applications combined to produce unexpected multiplier effect, gradually subvert the traditional business model.

Large data market is divided into data collection layer, management layer, analysis layer and application layer, which covers storage, operation, All-in-one, basic software and IT service. The 2013 large data market reached 3.4 billion, growth rate of more than 100%, is expected to continue to maintain rapid growth in the next few years, by 2016 is expected to reach 26 billion. At present, large data are mainly used in the Internet, telecommunications, in addition to the traffic, government, medical services are also beginning to spread, local governments have begun to deploy large data strategy, the established cloud Computing data Center for large data provides a good hardware support. The application of large data scale starts, its business value and commercial value are rapidly being excavated by the market, the government's industrial planning is coming out, the next three years will continue to grow rapidly.

A new generation of information technology industry-related technology has a strong industrial relevance and integration characteristics, different industries in the direction of "hourglass" industry convergence characteristics, and large data has become an important direction to promote industrial value. The convergence of data improves the development quality of cloud computing industry, the application of data for mobile internet, triple network integration and so on "content-King" industry provides high-quality content, but also driven the terminal, information security and other market development. Therefore, the development of large data is conducive to improving the overall quality of industry development.

New trend of industry change: the integration of cross-border competition into trend, information productivity, integration equipment, reality and virtual world

Internet thinking reshape business ecology. Internet thinking has become a necessary weapon for enterprise competition, the production and delivery of products are fully changed with the demand, compared with the traditional software in a year or even a few years newer version, mobile app is at any time to follow the user's needs and upgrade; quick Taxi, tick, taxi and other services digitization brings new experiences and changes to people's life and internet thinking brings innovative applications to enterprises, the current market competition pattern has shifted from the single food chain competition to the ecological competition, the micro-credit user breakthrough 400 million, surpasses the mobile phone user's one-third, the music sees through creates "content + Application + Terminal + platform" the ecological pattern enters the television domain; cross-border competition has become the trend of today's society , the balance treasure scale has exceeded 250 billion, the cooperation Fang Tianhong Fund has become the biggest fund in the country.

Information productivity will dominate industrial productivity. In the past, information only as a tool, the production process will use the information technology to upgrade the level of management, with the in-depth information, information products and it has gradually played its value. At present, the information, in addition to being the tool in the production process, begins to extend to both the production factor and the final product. Information as a raw material elements appear, is equivalent to the concept of data oil, large data, data itself as a production of raw materials to participate in the production process, information as a product form, the formation of information consumption market. In addition, information technology can be used as collateral and other products to integrate, showing a new product shape. Therefore, information productivity, different parts of production can play different roles, realize different value, information as the value of production factors directly reflect; As a tool of manufacture, enhance management efficiency and management ability to embody the value of informatization; as a terminal product, or attached to other products, to achieve value or enhance the value of other products.

Realization of human digital evolution by integration terminal

With the evolution of technology and products, from large mainframe, small machines, personal computers, desktop Internet to mobile Internet, the network interface closer to us, we are closer to the virtual world. Sadie Consultant President Li Shuyan in 2014 China's IT market annual meeting put forward the concept of "integrated terminal", with smart glasses, smart watches and other wearable equipment application and promotion, further narrowing the distance between people and the Internet, but also let people more integrated into the virtual world, in accordance with the inertia of thinking understanding, the future, This interface will further approach the human body, even into the human body.

Virtual and realistic boundaries are constantly converging. Mobile internet age, mobile phone has become the most important portable interface for people to enter the Internet, people are also gradually free from the real life circle and virtual world, and in real life, through the virtual world of various networks for different ways of communication and contact. In the future, the boundary between the real world and the virtual world will continue to blur, gradually realize the integration.

It is already affecting our lives, changing the world in which we live, and this change will be deeper. Information consumption has become a new battlefield to promote the development of industry and market, leading the direction of industrial development. In this context, I believe that in the next few years China's IT market will still maintain a very good vitality, a lot of innovative products and technologies will continue to emerge, but also to promote China's future market development, economic development, an important driving factor.

(Responsible editor: The good of the Legacy)