Information gene: Only the words that may be of interest to the user are screened and attached with relevant information

Absrtact: This is a similar to Youdao dictionary products, users read the Web page content, the mouse stopped on a word, there will be a small box to explain the word. It's called the information gene, a plug-in tool made by a team of 4 people, and December 2012 is

This is a "Youdao dictionary" similar to the product, when users read the Web page content, the mouse stopped on a word, there will be a small box to explain the word. It's called the "Information gene", a plug-in tool made by a 4-person team, launched in December 2012. The difference is that the "Youdao dictionary" is where the mouse points to explain where, a word may appear at the same time multiple interpretations. The "information gene" only filters out words that are likely to be of interest to the user, and the same words are attached to different information depending on the content environment. For example, the technology channel and History Channel, according to the characteristics of their respective readership, respectively, the extraction of different keywords, and even if the same word in the technology channel and History Channel, its interpretation or attached information will be combined with the channel is different. Shang, one of the founders of the "information gene", said, "The information gene solves the individualized interpretation in different contexts."

Shang has worked on internet development in companies such as Alcatel, "another founder of the information Gene, who has been in the traditional media for more than 20 years, has enough experience in the reader's interest and information; The combination of the two makes it possible to build a database of" information genes "in a manual and mechanical way, and classify the key words and their related meanings.

Profit model, "information gene" and "Youdao dictionary" is also quite similar, is mainly advertising. The definition of the box is divided into two parts, part of the relevant interpretation, and the other part of the picture ads.

According to Youdao dictionary official data, it has more than 120 million PC client users, mobile end user 80 million. "Information gene" is still only targeted at the PC-side content, the user coverage is quite disparity. But "information gene" is the market approach completely and "Youdao dictionary" different, suitable for small team operation-"Youdao dictionary" directly to the C-end users, installation rate is the product is used up before insurmountable threshold; Information Gene "is a plug-in tool, site-oriented and other B-end users, the number of users are grafted on the site users, as long as people look at the content of the site will use their products, mining is the site's flow value."

For such an advertisement for the profit model of products, to achieve "personalized interpretation of different content" is the advantage of the advertising scene more accurate grasp. In doing so from the word to the meaning of "fast, quasi" premise, through data accumulation and analysis may also produce accurate marketing, and even shopping for many forms.