Information is valuable to businesses

Through our WiFi service for businesses, where users have been, where they have stayed too long, the information is valuable to the business, businesses will feel that it is a user's outline of a behavioral trajectory or user image will have a direct help.

I believe everyone here, when we go to a restaurant or a café and sit down, we have developed a habit, the first question is not where your home menu, or what kind of food in your family, may sit down to ask your home WiFi password is how much.

With the development of mobile Internet, the use of WiFi has become our just need. But we'll find a restaurant, the search for WiFi is an encrypted wifi, preceded by a lock, if you do not ask the password can not go on, there is a problem, why do businesses share the network at the same time, the WiFi set a password, causing the air flooded with a large number of unusable garbage signal?

According to our data, these 4 are the most of our business encountered a problem, first, the business to provide WiFi is forced, if not to provide this WiFi, people will not come to me to spend, may be inclined to go to the other home. It may not be optimistic that the availability of WiFi can really increase the amount of traffic. Second, rub the net serious problem. Another is a security issue, he connected to your home WiFi, send an illegal message, may be traced in a related department, you are unable to find this person, the fourth is the business basically has no maintenance ability. When it comes to providing WiFi, there are a lot of difficulties in it, and the most important thing is that WiFi doesn't bring him any benefits.

So what are the marketing opportunities based on WiFi?

First, we help the merchant to establish the member system, the member system has done what thing? You have WiFi, you can access the Internet for free, but you have limited access to the Internet, if you do not register any personal information, or to say, do not provide some of the information required by the business, you can surf the Internet, but you have limited time on the Internet. How to solve this problem? You do a simple phone number verification, as we usually registered net silver, send a verification code to the mobile phone, the verification code point in, at this time you become a member of the business WiFi, and your data, your information will be entered into our business to develop a CRM system inside, the merchant will see, I have one hundred or two hundred more members coming in today, and I can push some information back to my members in the background, such as what promotions I have in the store, or what kind of new promotional discounts my store has, which can be pushed through these channels to his regular customers.

For example, we have a customer called the Sea of clouds, he is Yunnan cuisine chain, the chain in Beijing has more than 10, they have since 2006 and a membership card system such a company to cooperate, a total accumulation of less than 20,000 of the members, which has a lot of people's mobile phone number has expired or is not registered. In March this year, we tried to go through a membership system based on WiFi access, and within 12 days we helped him collect more than 2,700 members.

In addition, we have done such a large data backstage, to analyze each person's consumption behavior and consumption habits, this platform can do such a few things, first, if I find you often surf the internet in Starbucks, often patronize Starbucks, then we will recommend you a nearby restaurant And now we're doing a WiFi-aware system, based on our data analysis, such as you get a mobile phone, do not need you to actively connect our Joome WiFi system I know where you are, where you have been, where you stay too long, these businesses will like, The merchant will feel that there is a direct help in outlining an act of our user, or an image of our users, so let's do a few concrete demos.

In 2013, we had a conference on innovation at the Geek Park, we did a conference room. A summary and analysis of WiFi usage: we can see what is the most popular share in our meeting, because when these people share, few people go out of the hall, Everyone is listening attentively, we can even count out, who is the most photogenic guest, how do we count it out? At that time, during this guest speech, we want to see how much we use WiFi, if you have some knowledge of the Internet, if there is more traffic, on behalf of all of us sitting under the micro-blog or micro-letter to share this picture, we think this person is the most photogenic. In addition, we can also detailed analysis of the conference site on the flow of equipment, what kind of equipment, this is 2013 when our system has made an evolution, can be counted out more complete and more perfect information.

Now we are through this free and payment form to the merchant charges, just I mentioned member information, if you installed my system is free, you save the first 100 of the information is free, we profit space depends on him is you want to save more members of the information? If the merchant wants to give more people to push the message, to pay the fee is OK, is such a business model. Up to now we have more than 1000 hot spots in the Beijing area, registered users have more than 600,000, on average, nearly 20,000 people use our services, in some places such as coffee shops, restaurants, and we have some cooperation with operators, through the operator's bandwidth resources to do the laying.