Instagram is very popular, take stock of which brands use it

Kendall Janna, Kardashian's sister, a 95-born woman who is a representative of fashion social media models, often sends out self-portraits, catwalk shows, food and dogs on Instagram, with 21 million fans in Instagram. In the 24 hours last November, when Lauder announced that Kendall Janna became their new spokesperson, the Instagram account of Lauder Rose 18% to 430,000.

At the end of last year, Instagram announced that the total number of users who had left social photos exceeded 300 million, compared with Facebook, which was the largest social network in the United States, but young people loved Instagram (but also Zuckerberg), according to Piper Jaffray A report on American teen preferences shows that among teens, Instagram is more popular than Facebook and Twitter.

Brands want to use good Instagram.

L2, New York Digital Marketing Research Institute, recently released a study on Instagram's social marketing, assessing 250 of the 9 major categories of Instagram including automobiles, beauty, electronics, beverages, fashion, retail, sportswear, travel and watch jewellery. Among them, sportswear is the most fans, electronic products are the fastest increase in the number of fans, the car is the highest active degree.

In these 9 categories, each category has the highest rate of interaction between the brands: Volkswagen, Pui Ling Imperial Concubine, Canon, Budweiser, Alexander McQueen, Mr Porter, Billabong, Omni, Swatch.

In cosmetics, the MAC has the most fans (2.8 million fans), but the most participatory is the benefit, which has a 13.78% participation (only 0.92% of the cosmetics category), although it has only 1.6 million fans. Instagram's content includes: its new products, with its new people, as well as retro ads. Its latest internet Reds @mannymua733 (with 3.15 million fans) has a small video of more than 25,000 praise, the content of this small video is @mannymua733 with its products on the makeup of the notice.

Budweiser is playing the "best buds" competition, matching its new season of advertising (which is the story of the dog and the horse's deep feelings), Instagram two on the puppy and horse photos were 5.94% and 5.98% of the participation rate.

Although Nike has the largest number of fans (13.1 million fans), but the sports brand is the highest participation in the Billabong, it is an Australian limit surfing leisure brand, in recent years by the young people's favorite. Its Instagram photo is exclusively's surfing photos, with the most popular photos reaching a 122.96% participation in sportswear brands.