Instead of doing the game, it is better to go to the next level

As early as a few years ago, now known as LBS punch card platform "FourSquare" in the early spring "SXSW conference" in the red! You say, a conference, how could make a software red? Because such a large conference man Many, the venue is very large, and FourSquare with the General Assembly, introduced some in the conference venue "badge game", some people really enjoy them, collect a bunch of badges, share in the blog, so red!

This year, at the same SXSW conference, another cell phone service this year, because of this meeting, it exploded! It is called "Zaarly."

Zaarly people in the venue to do what?

Internet users say that Zaarly can be said to be "the opposite of Craigslist", known as "reverse classified ads," classified ads by sellers or service providers who list their goods or services and seek "buyers," whereas Zaarly, by contrast, It is for buyers or service providers to list their needs and solicit sellers.

Say it straightforwardly, it's like a "wishing machine," you need someone to help you run errands and buy a drink now? Just enter your needs at Zaarly, write down how much you're willing to pay and then catch yourself with the GPS system Location, set the radius of 1 miles netizens can provide you services, and then set the service must be delivered within a few minutes (for example, 30 minutes), press OK, then hold your cell phone, Waiting for someone to reply!

According to reports, Zaarly had already secured $ 1 million in funding and that idea had just won the Business Startup Championship in Los Angeles three weeks ago. A few days after its launch, it had collected thousands of pieces of information. The entrepreneur said he remembered this idea when boarding a plane. Since this guy was almost seven feet tall, he had to take the initiative to tell each other who took the initiative and escaped to seat each time he took a flight. Willing to exchange the seat for $ 50, the other is always free to stand up and change, so he thought Zaarly this idea.

Actually, I'm "disapproving" with Zaarly's idea, full of American arrogance. Every time I read the blogger wrote this idea and lauded aloud, the praise behind was a kind of "cool", why cool? Because they feel someone serving them, so that they can spend money when big uncle This service, bloggers say "cool, good", but most people will not be so boring, so the service will not be up. I can not be sure how many of these ingredients are there in Zaarly, so I can not tell if Zaarly really takes off, or just a "smaller" FourSquare?

However, the idea of ​​Zaarly excites me and wants to write well, because it truly corresponds to one of the "preemptive layouts ten years from now" written four years ago -

At that time, I thought the most interesting aspect of mobile phone service was "input" instead of "output", which meant that the mobile phone was not for "watching" but for "inputting" information. This is already done with FourSquare, Facebook Places, and apparently punch is not the only one, and Zaarly, another one, is there too!

You know, the web world, "Seller Platform" has been successful for a long time, "Buyer Platform" has never been up, and never so many people and Zaarly this enthusiasm. Zaarly this time in just a month or two up, and why? This is worth thinking about the future of mobile phone applications:

First, with mobile phone manipulation of "real-time physical services": people use desktop computers, is unlikely to be sent directly to you in front of you. But the phone can tell other people where you are and you will always be next to your cell phone (because it's on your body) so it can be used to make some real-time services, for example, at a large hotel, Massage service or shouting taxi service on the road. Zaarly is to allow users to stand on the plateau, after the call, that someone will be served before you, what other ideas?

Second, real-time services that must take place in less than an hour: Zaarly is so intrigued because people have some "immediate" needs, and since the phones are running around, what services do you want to send in an hour , Or even shorter reply time of "a few minutes", there is the urgency of "time", naturally want to use mobile software.

Third, close to the "two matchmaking": Another point of view, Zaarly is to let a two people in the same geographical area can be through the phone to match the site stressed in the past that you and the other side of the earth can be linked together But you and your dear friend / nephew next door will get together and work together. No one else has thought of other ideas besides the dating site. What other matching services can be done after Zaarly?

I think many owners now want to do mobile phone software, iPad software, they know, put the official website on the phone, it is certainly not enough, no one will download. We must add a "stub" and an idea before we can download it. Therefore, many people think and do what they want in a year or two.

Rather than doing a cool "mini-game," think about the three services above. This is a mobile phone to prove that there is a chance, but not many people developed; may be just in line with your company, your industry?