Intel is pushing hard to democratize big data

In the Nuggets boom in the big data space, Intel's main job is to provide enterprises and organizations with powerful hardware and software systems to assist them in getting gold and finding valuable analytical results from their vast data sets (of course, For many businesses, massive amounts of data usually refer to consumers' personal data) and Intel even released its own version of Hadoop. But in recent months Intel has been very active in democratizing personal (large) data, the most recent being a research partnership with wethedata.org, a democratified online community of big data.

In the big data productivity relationship at this stage, consumers are producers and businesses are consumers, and producers have no idea of ​​how their personal data is used, how they are traded, how much value they generate, and how their privacy is affected Threats. According to BCG statistics, in 2011 European companies profited from consumer personal data transactions as much as 72 billion US dollars.

The so-called big consumer democratization of data is that consumers have the right to know what companies are collecting what their data, what to do. For example, you buy a PS3 on Jingdong, browse the Fenghuangwang "smart" online advertising to push you is the PS3 game ads; you just talked with friends about the latest Android King on Twitter, Taobao give You recommend HTC ONE; you are careful to send a message to her lover told her to buy condoms, unexpectedly Gmail mailbox immediately pushed a full version of the women's hospital advertisements, which is the commercial use of consumer data today, but consumers do not Know Your Consumer Behavior How private data flows between Internet companies and realizes it; many people do not know which idiosyncratic ways to abuse private data are worth the anger and protest. The development of enterprise-class big data technology further widens the comparison of data power between enterprises and consumers. On wethedata.org, Facebook, an Internet giant with massive personal data, is portrayed as the next Exxon Mobil. What Intel is trying to do is to eliminate this "big data gap" and return the power of data to the people.

Another major topic of democratization of big data is to allow the public to access and analyze public data (Editor's Note: Open Data projects promoted by multinational governments in Europe and the United States, for example) and Citizen Hacking Day, an initiative sponsored by intel-sponsored wethedata.org, The average consumer, programmer, and entrepreneur across the nation use public data, software, and tools to help the federal government tackle major social issues such as urban planning, environmental protection, crime analysis, anti-corruption, and more.

With Intel's high-profile promotion, more and more companies will start to pay attention to the democratization of big data and related business ethics issues. Some missing links and questions will surface, such as whether enterprises should disclose their algorithms to consumers Some of these algorithms are obviously central to corporate strategic decisions.) In addition, with the democratization of big data, relevant visualization software and tools will also become a hot spot.

The only question is currently, Intel how to make money from this trend?