Intel mobile chips behind Samsung endorsement: Opportunities and gambling

Intel may already have the most heavyweight partner in the http://www.aliyun.com/zixun/aggregation/28211.html > Mobile chip World: Samsung. For Intel, this is an important opportunity, as well as a bet on huge bets. Intel must do everything well.

The US technology website VentureBeat yesterday confirmed by "the source" that at least one Samsung Galaxy Tab tablet will be using the Intel Atom chip. Neither Samsung nor Intel has yet publicly commented on the news.

Sina technology has learned from multiple sources that Samsung's collaboration with Intel's mobile chips is not limited to tablets, but Samsung smartphones with Intel Mobile chips are also being planned, even involving Samsung's star product line--galaxy S series and Galaxy Note series.

Opportunity

For Intel, even if only one Samsung Android tablet is carrying its atom chip, it will be a milestone in the mobile world for the chip maker.

5 years ago, Intel developed the Atom series of chips, initially only for netbooks and other low-end PC products. Last year, Intel successfully brought the atom chip into the mobile market, winning the "Proof" battle.

Before that, the arm-camp maker had been mocking the PC chip giant for its high power consumption, which could not be applied to mobile terminals such as tablets and smartphones.

At present, Intel in the mobile domain has "alliance" Lenovo Group, ZTE, ASUS and other global manufacturers, although these manufacturers in the mobile device market is gradually rising, but in the end can not be classified as Apple, Samsung occupied the first-line manufacturers camp. At the same time, products such as Intel and Lenovo have not had a particularly good sales performance in the market.

In short, Intel cannot rely on these vendors to truly upgrade their brand and visibility in the mobile chip sector. But the endorsement of Samsung could lead to a leap. Today, Samsung is not only the world's largest smartphone maker, but also the world's second-largest maker of tablet computers, after Apple, which has a high impact in the mobile sector.

Gambling

In the Mobile chip field, Samsung has always been an open manufacturer. Samsung's many products use a lot of different manufacturers of mobile chip solutions, which involve Qualcomm, NVIDIA, exhibition technology and other chip manufacturers, of course, including Samsung itself.

Wenjun, chief analyst at Isuppli Semiconductor, told Sina technology that Samsung would not miss a single platform as the world's largest mobile manufacturer. In his view, Intel now has a real presence in the mobile chip industry.

Sina technology has learned from multiple sources that Samsung's collaboration with Intel's mobile chips is not limited to tablets, but smartphones are also in it, but may not initially be applied to Samsung Galaxy star product lines. Samsung has room for manoeuvre, but Intel is going to be under pressure.

"Samsung is the Star brand in the mobile arena, and Intel needs such partners." "For Intel, this is an opportunity and it's not a small gamble," says Wenjun. "Intel must get off to a flying start, otherwise it could be a fatal blow." ”

Intel has completed its highest level of alternation, and the new CEO, Blaine Col (Brian Krzanich), said that the future will lead the company to focus on the smartphone and tablet market.

The cooperation with Samsung will be the first business performance after the division has come on stage, and he should want a perfect start over anyone else.

(Responsible editor: Fumingli)