Intel "Reborn" path map enclosure can be worn to make friends with mobile allies

April 2, Intel Global CEO Division in 2014, the IDF (Intel Information Technology Summit) announced that, in view of the Shenzhen Intelligent hardware overall innovation environment, Intel will set up a smart equipment innovation center in Shenzhen, and the strategic investment of 100 million U.S. dollars to set up "Intel China Smart Equipment Innovation Fund", To develop new market opportunities.

Intel has placed great hopes on the hardware ecosystem in Shenzhen, where Intel moved the spring IDF from Beijing to Shenzhen, and on the other hand, Intel is working with the Shenzhen industrial chain to start large-scale cooperation in the tablet sector.

Intel's 2013 earnings report showed that Intel PC customer group revenues were 33 billion U.S. dollars in 2013, down 4% from 2012, accounting for 62.6% of total revenue; the sector's operating profit was $11.827 billion, down 9.7% from 2012. The PC market, which accounts for the bulk of its profits, is shrinking. , which allows Intel to quickly lay out the front and rear of mobile terminals, wearable devices, and the internet of things while saving PCs.

In the PC era, the alliance of Intel and Microsoft almost ruled the market, but the ally does not seem to have much power on the mobile side. So Intel is also in touch with Google to start expanding its partner camp.

"Intel has recovered from the more difficult period of the previous two years." "April 2, Intel President Gianluini, in an interview with the 21st century economic reporter, said that in another year, Intel would replicate the brilliance of the PC in the Mobile world."

Accelerated excavation Wearable

PC slipped and mobile terminals missed the opportunity, and Intel was looking at the wearable devices while saving both markets.

Just recently, Intel announced that it had completed its acquisition of the basis Science company. It is understood that the basis of science is a focus on health care applications wearable equipment technology companies, the basis of the invention of the wrist strap is a health tracking wear equipment, it and the network and mobile services connected to capture the heart rate and other human physiological indicators data.

In an interview with the 21st century economic reporter, Gianluini, Intel's president, said that the main advantage of basis science was its very small and advanced sensor technology, which applied to data collection related to healthcare.

"Wearable equipment is a very important opportunity. Gianluini told reporters that Intel had been selling products based on wearable equipment last September, but in an emerging area, Intel was not sure when the market would mature. "So now we try as many opportunities as we can, such as glasses and watches, and then look at how these opportunities will evolve." ”

Intel's main research and investment direction for wearable areas is human-computer interaction, including 3D sensing technology, and the development of more advanced technologies in existing basic body recognition, as well as the interconnection of smart phones and wearable devices, Gianluini.

Intel CEO Division said in the IDF that in the past 29 years, the total amount of Intel's investment in China has accumulated to 4.5 billion U.S. dollars, and in the past 15 years, the total amount of investment in the Intel Investment company to Chinese enterprises amounted to 670 million U.S. dollars, of which more than 30 companies are listed or bought.

On the same day, the Intel Investment Division announced a further 100 million dollars to set up the China Smart Equipment Innovation Fund to provide the necessary funds for startups in related areas including tablets, smartphones, PCs, 2-1 devices, wearable devices and Internet solutions.

"The main purpose of the fund is to tap into the opportunities for new equipment in China, so that start-ups can be more commercialized when they get started, helping Intel's entire ecosystem." Gianluini said Intel would do some research and acquisitions on its own, but she didn't think that Intel would have all the ideas to create the money to build a community of developers and bring more innovation to Intel.

It is understood that, in addition to financial assistance, Intel Smart Devices Innovation Center will also provide partners with 90% of the product reference design, which will shorten the development cycle and time of other companies, and before submitting to the partners for testing, to provide research and development departments and sales network help to expand the global market.

New Strategic and new cooperation

"On the data center, Intel will continue to push for high price calculations and drive the development of the SDI software definition infrastructure in the datacenter, and Intel will reshape PCs to make PCs more mobile, lightweight and user-friendly." "In the IDF stressed that Intel hopes to use its chip Tablet PC shipments can reach 40 million, next year's tablet market will be more ambitious target."

Intel's current strategy for mobility is to be flat-panel, and has launched a partnership with solution, ODM and OEM in Shenzhen. But smartphones do not have the same big strategy as the tablet. In addition to Lenovo and Asus, there are no big mobile phone makers using Intel's solutions.

Gianluini told the 21st century economic reporter that Intel's strategy for smartphones was confusing, but it began adjusting in 2013.

"The most important focus of Intel's smartphone strategy is to become the first company in the field of communications chips, although it is lagging behind Qualcomm; another focus is on creating SOC (System-level chips) for different smartphone segments." Gianluini said that Intel had a wide range of ideas in smartphones, such as selling communications modules and application processors to vendors, and was now considering focusing on the leadership of communications chips and leading the integration of products.

It is understood that Intel developed the code-named 7260 of the five-mode mobile chip will be shipped in the second quarter of this year, the chip supports the 4G LTE function, the highest download speed can reach 300M, support the global network; on the SOC side, Intel has also launched its 2.13GHz Intel mobile processor z3480s at the Barcelona Telecom show. And Intel will further expand the collaboration of smartphone makers after these products are complete.

Gianluini told reporters that Intel had not been involved in Android, but it is intel that has grown into a leader in this area and has helped Android improve its performance and bring new capabilities.

"For companies of this type, they also need to learn more about hardware information from us." Gianluini to the 21st century economic reporter said that for companies such as Google, they may not be able to do file systems, memory systems, and general operations related to the ability is not strong enough, but Intel has these areas of capabilities and advantages to work with Google. "In another year we will be able to take advantage of this, coupled with LTE and SOC capabilities, to form Intel's influence in the Android ecosystem." ”

Gianluini said she now believes Google is very pleased with Intel's cooperation, Intel has done a lot of work, but also to bring innovation to their operating systems, Android system can even run on the PC.

On the PC market, Intel and Microsoft have reached an alliance that is in the field. Now, in the mobile internet age, is Microsoft's Wintel alliance facing collapse?

In this respect, Gianluini said that at present Intel's cooperation strategy is expanding, and Microsoft's cooperation has not changed anything, after all, in the enterprise-level market and other areas of cooperation, and Microsoft cooperation is still very big business.

"We used to have a strong position in the area of Windows systems, now we're moving and replicating this capability to Android, and in a year or so we're going to be stronger and more people coming in, just like the developers around the Windows system, we work with other partners, Replicated in the PC era of brilliance. "Gianluini seems to have a full confidence in Intel's future.

(Editor: Lu Guang)