Internet cafes differentiated breakthrough: to create a more illusory world!

December 10, 2014 in Beijing held a "unique carpenter-core detonation game" as the theme of the 2014 AMD China Internet Café Conference (AMD Chinese I-caféconference), according to the organizers, the conference attracted more than 200 domestic internet cafes owners, software and hardware partners, With the participation of game makers and professional media, a number of senior executives and technical experts from AMD's headquarters and partners briefed the participants on the latest AMD and Internet café-related strategies, advanced hardware and software solutions, and cutting-edge technology. "The Internet café industry is an important part of the domestic PC market, AMD will attach great importance to and promote the healthy development of its related industrial chain," said Mr. Pan Xiaoming, AMD Global vice-president and managing director of Greater China. AMD will continue to provide Internet cafes with the combination of driving and hardware platform, and strive to create a strong game ecosystem, focus on the Internet bar business to provide support.

AMD's move to achieve its objectives, the need to combine the Chinese Internet cafes industry development data and trends to further analysis. Personally, the more illusory world to create, is the main outlet for the future of Internet cafes, and including AMD, such as the PC industry, but also need to revolve around this direction, with the Internet cafes and other related interests to build the industry ecological chain, which may be more effective to ensure the realization of their strategic goals.

First, from the data analysis of China's Internet bar industry facing problems

According to China's report Hall published in the "2012-2018 China Internet Cafes Market Development Strategy Research Report", Tencent QQ Internet cafes to do a nationwide Internet Café survey and analysis report shows that the number of Chinese Internet cafes in 2012 136,000, compared to 2011 6.9%, In 2012, about 10,000 internet cafes closed, which is the first time in nearly 10 years, the number of Internet cafes has declined. In the same period, the number of Internet café users from 143 million to 126 million people, the loss of 17 million passengers. Another according to the zero-level Poly Culture Co., Ltd. May 2014 released the "China internet Café industry market Research report" shows that with the penetration of the network and the development of mobile Internet, the number of Internet cafes in 2013 135,000, the number of users for 119 million people, continued a small decline in 2012. The number of small-scale internet cafes accounted for more than half of the operating area of 100-500 square meters of the site accounted for 60%, 19% of the Internet cafes in a loss, 23.3% of the Internet cafes in the state of break-even.

According to these data, some experts believe that the Internet café industry has been in the sunset industry, although it is difficult to fully use the sunset industry to describe the status of Chinese Internet cafes. "The long-term development of Internet cafes in the future can be combined with book suppliers, cake manufacturers, tea coffee and so on to form a network café," said Ipacs, a researcher at the China Report Hall. "Internet café owners in the future development model of Internet cafes are sure and very confident." "In this way, it seems that the upgrading of Internet cafes to provide AMD this provides for the Internet café hardware and software solutions of the company more opportunities."

Second, the development of Internet cafes to upgrade the direction-to create a more illusory network world

One of the most popular films of all time is the sci-fi adventure blockbuster Interstellar Trek, with its illusory world and knowledge of the brain-holes open to become a key factor in attracting viewers into theaters. No doubt, the wonderful scenes of the Unreal world are both fascinating and can release the pressure of the real world. In addition to the film, the game world has the same effect, from the survey data, 2013 accounted for 86.5% of the total number of Internet café customers are gamers. In the next 35 years, as long as the Internet café business model without the development of subversive changes, the proportion of gamers will not be the majority (some people are expected to remain above 80%).

Obviously, the quality of the game and the level of the game equipment is the key factor to increase the value of the game consumption, the survey data show: Speed (25.3%), Internet Environment (23.4%) and excellent hardware configuration (23.1%). And these three key factors are precisely the core elements that create a more illusory world of cyberspace.

But for Internet cafes, excellent hardware allocation is large, to ensure that enough profit to survive, take the fine line is the key, which for high-end cinemas have a strong alternative, the specific operation can also be combined with popular film and television, the introduction of the corresponding game experience products.

This is also as the Internet Café hardware and software service providers to achieve high value-added profits most hope, but also this is including AMD in the hardware equipment experience to enhance the new direction of exerting force. AMD in the Internet Bar Conference to show guests a wide range of 3-screen 4K display technology, virtual reality game glasses, Trueaudio, frame synchronization and other weapons, and show the use of AMD platform to 4 K resolution fluent domestic internet cafes mainstream online. These latest technologies for the Chinese "internet cafes" to the "internet café" changes brought a new reference, will further enhance the audio-visual experience of Internet cafes users, to bring new innovative points for the operation of Internet cafes.

Third, the unreal world cannot be separated from the operator's high quality network

From the business model, the growth of broadband business is still a main driving force to maintain its growth under the OTT impact of the basic mobile business. Network speed is the basis of any quality Internet application service, and the demand of large bandwidth is the main business direction of operators. The rendering of a more magnificent unreal world requires both strong and high-performance hardware processing capabilities and more stable and high-speed network support.

At the same time, we see China Telecom in July this year held a grand family intelligence products "Yue Me" product release, its home entertainment and games is an important selling point, high-quality film and television entertainment services and game services is also a key direction for all types of equipment service providers, this is a need to actively cut the direction.

In the real life of more and more pressure people, away from the hustle and bustle of the city, immersed in the unreal world, is that we temporarily forget the Troubles, adjust the release of the self an effective way. For the Chinese Internet bar industry in the predicament, the realistic problem may need to be solved with the illusory theme. Creating a more illusory world may be a good choice.