Internet Carpenter Li-wei family type millet mode selling home from the southwest to the country

Absrtact: In the traditional industry to meet the background of the Internet transformation, has been the Internet operating model of the traditional home industry is not an exception. September 28 This year, Internet Carpenter Livi founder Zhou Yuxiang officially announced the custom furniture O2O strategy, mining

In the traditional industry to meet the background of the Internet transformation, has been the Internet operating mode of encroachment on the traditional home industry is no exception. September 28 This year, the internet Carpenter Livi founder Zhou Yuxiang officially announced the custom furniture O2O strategy, take and millet the same high price model, from the southwest to the country.

Livi Home was founded in 2010, formerly known as Times of peace of mind, Taobao is a company to buy a household network shopping mall. Mid-2012, Times peace of mind for strategic upgrades, to the Internet thinking mode, positioning for O2O custom furniture brand, and renamed Livi home.

According to Zhou Yuxiang introduced, Livi home to take a flat light provincial high price model, like millet, the integration of top suppliers, using the Internet to bypass the traditional furniture dealer channels, directly to the same configuration of furniture prices cut to the traditional channels of one-second or even one-third. All products are directly from the factory to the user, without generating any intermediate costs.

It is understood that Livi furniture products customized purchase process, first of all, choose a household products, through online customer service or 400 phone and online sales staff for further understanding, pay deposit, booking designer field measurements, designers door-to-door two times, sign contracts, and then order products into the preparation of production phase, pay the end, the production of furniture , installation personnel distribution installation. The whole production cycle is usually around 30 days.

Suppliers, and Kronospan plate, Haitishi, Blum, Collove, Saiquelon and other established long-term strategic cooperative relations.

In addition to online home product display, Livi home in Chengdu, Kunming, Chongqing, Guiyang, Beijing, Wuhan, Xian, Shenzhen, Shanghai, the establishment of 9 major Experience Hall Center, and in the hall set up a number of computers to provide online shopping.

"What we're doing may not be done by other furniture makers, but that's just our chance and unusual," he said. "Zhou Yuxiang thinks," many manufacturers are unwilling to involve the custom furniture market, because the design, production, installation of personalized diversity is very large, its complexity can be imagined, but the future is personalized era, each customer wants their own furniture does not hit the shirt, adhere to a broader market waiting for us. ”

At present, Livi home has won the Lei behind the capital a round of tens of millions of investment.

Zhou Yuxiang revealed that Livi home is the development of intelligent kitchen equipment, custom management, customized monitoring, prototype production in November, the end of the year will be put into the market, but he did not disclose whether and millet will have cooperation, but its official website information shows that Livi will work together with Millet TV department jointly develop custom TV cabinets.