Internet companies are transforming the entire business landscape

Picked up a strawberry, although has been picked for a long time, but I found ...

Strawberry Music Festival

Strawberry Music Festival Just curtain call, in the network of its voice also gradually extinguished. But the vast majority of spectators just see a strawberry portrait, but yesterday's strawberry story is very few people know. So let me talk a little bit.

1, Strawberry Music Festival is a modern sky in 09 founded the Music festival brand.

2, 2010 Gibson sponsored Strawberry Festival. The 2011 Music Festival Ray Bus is more eye-catching. The 12 Strawberry Festival main sponsor is Yili, at the same time also has the horse herder, Nikon, Skullcandy, Wei Ting, Alienware and so on brand.

3, 2013 sponsors have beetles, Lok Feng Network, Dell, watercress, Renren, shrimp Music, MO Technology, the map of the gold, a taxi, such as small secret.

4, 2014 sponsors included 13 years of some of the sponsors, but also added Youku, potatoes, jingdong, Geek Park, aunt, NetEase cloud music, Cool dog, DOM, watercress, Micro bo, go out to ask, know, Geekcar X Smart and so on brand.

Conclusion：

In fact, the evolution of these less-than-complete sponsors from the Strawberry Festival illustrates a lot of problems. At the beginning of the creation of the Strawberry Music Festival is limited fame, and attract the sponsors are traditional businesses. Later, as the Strawberry Festival brand awareness of the promotion, in the traditional business is slowly fading out, replaced by almost the entire Strawberry music festival by internet companies to occupy the strong.

Second, Horse Spring Festival Gala

Horse Spring Festival Gala has been in the past for a long time, but the 10 minutes before the Spring Festival gala almost by internet companies to bombing the scene should still be vividly remembered. This 10-minute ad has Jing Dong, millet, Baidu, Tencent, 360, Gome, Suning, net and many other well-known internet companies, but has been the Spring Festival gala advertising giant Chinese peace is disappeared without a trace.

Horse Spring Festival Gala Advertising by the internet company as a big gold owner in history is unique, but this is certainly only unprecedented! Because Internet companies are constantly pounding the television media, has been the traditional enterprise-led Spring Festival Gala advertisement is yesterday.

Conclusion：

Users are becoming more and more scarce, and have been focused online companies are speeding up the transformation of the entire business, the endless plundering of promotional resources, internet companies are moving to places that have never arrived.

Third, offline fan activities

In the Internet thinking is widely publicized, many enterprises, and even a lot of traditional enterprises to explore the Internet model, internet companies into the offline, is really a lot of determination, with a bit of subversion! Internet company intrusion line under the ruthless recruit has millet popcorn activities and 360 of the same city activities can be a focus to chat.

From the beginning of jobs ' fruit powder, he created the era of fan economy, who has more fans, also has the right to speak! How to seize the opportunity in the Battle of fans Millet is through the pure online sales model to create a mobile phone giant, but has been in various cities under the line to hold popcorn activities. This may not be the rice noodles completely do not know, but popcorn for rice noodles is a carnival. has been to network sales as the core of millet through the offline activities to get what? 1, the actual contact with the user at the same time to shape the large enterprise more pro-people image; 2, offline activity is an important part of increasing user stickiness. This is like lovers in the meeting after the rapid warming; 3, online activities to return online promotion can rapidly expand the impact of the traditional offline activities to break the influence of the limitations of the problem.

And recently saw 360 city meeting activities, broke my view on the traditional offline activities. 360 of the same city activities are different from other traditional offline activities, in addition to the 0 distance with fans, the most important thing is to recruit a group of consultants. This not only changed the previous users to the Internet companies can only smell its name, can not see the alienation of his impression, but also paved the way for fans to easily integrate into the 360 group. The group of consultants recruited by the city Council is an organization that provides product creativity and product improvement recommendations, and a good idea in the organization will be adopted, and 360 will be equipped with resources and team to achieve. 360 of them are the success of the consultant group.

The city will be recruited into the activities of the Advisory Group for product advice, this is bound to promote the perfect product. But the advisory Board is a decentralized organization, which is normally inspired by dreams or visions. If you are motivated by a dream or a vision, how can you make the members of these advisory missions professional and excellent? The professionalism of the members of the Advisory Board determines the degree of professionalism in which the questions are raised. Because if a huge amount of unprofessional problems will inevitably cover up the value of the problem. However, I feel that 360 of the staff will be able to deal with the recommendations of the Advisory panel or the product originality should be discussed in the advisory panel itself. This is the prevention of the limitations and one-sidedness of the individual thinking of advisory missions and affects efficiency and quality, as well as the backlog of problems that may arise.

In addition, 360 of the advisory board has an interesting design: After the advisory board has completed the relevant work, does not relate to the qualifications, not related to the experience can go directly to 360 work. This seems to have a kind of airing, welcome all the way folk master the same stage athletics meaning. This broke the big company's qualifications and professional experience strict requirements of the common problems. Is this going to recruit counselors for 360?

Internet companies are becoming more competitive, and offline has become a new battleground. Where the user is, where the market is, when the Internet company's advantages exhausted, can only find a alternative! Who can gain the loyalty of users? Who can persevere? Who can go farther? or the current victory or defeat is only a brief advantage, will easily be broken! How the Internet business will continue to transform the entire business landscape remains to be seen.