Internet copyright price down nearly half

Absrtact: In order to deal with the high pressure of copyright costs, the major video sites have been actively exploring new models. Last week, during the Shanghai TV Festival, Youku, Potatoes, Tencent, Archie, PPLive and other 5 video sites joined hands to buy Jiangsu satellite TV hit drama "The Happy life of the embarrassing people"

In response to the high pressure of copyright costs, major video sites have been actively exploring new models.

Last week, during the Shanghai TV Festival, Youku, Potatoes, Tencent, Archie Art, PPLive and other 5 video sites joined hands to buy Jiangsu satellite TV hit drama "Embarrassing People's Happy Life" network copyright, with the previous enthusiasm for "high price exclusive purchase" compared to The first time a number of video giants have teamed up to buy the internet copyright of TV hit episodes has aroused widespread concern in the industry.

Internet copyright price down nearly half

It is reported that every year in Beijing, Shanghai TV Festival, are domestic film and television drama copyright market vane.

The information Times reporter from the Shanghai Television Festival held last week learned that the Shanghai TV Festival, the number of copyright transactions and price declines, the second day of the exhibition hall many empty. Some insiders told reporters that last year, the maximum of more than 1 million yuan/set of video network copyright this year plunged, down by half or even two-thirds.

It is understood that over the past few years, TV series network copyright fee is high (see table below), the continuing upsurge of copyright costs to the domestic video companies call "pressure." "Last year's film and television drama copyright prices are outrageous, because video sites continue to burn money for copyright, the unbalanced balance of payments makes other companies difficult to load," said a copyright department worker at a video website. ”

To this end, in April this year, Archie, Tencent Video, Sohu Video reached a strategic alliance, the formation of "video content Cooperation Organization (hereinafter known as VCC), in order to achieve interoperability of resources, platform cooperation." According to the agreement, in addition to the future tripartite procurement of copyright, will also be the respective existing copyright swaps and other cooperation, hoping to let the abnormal high film and television drama copyright prices return to rationality. At the same time, Youku and potatoes have been combined to build a unified platform to buy a play.

Youku related person in charge of the information times in an interview, said that the size of copyright transactions and transaction prices declined in the previous Beijing Television Festival has been revealed, this time Youku, potatoes, Tencent, Archie Art, PPLive Five together, hoping to promote the TV series Price regression rationality.

Join hands to buy plays to enhance bargaining power

In fact, the joint purchase of the series is video companies in the past in the copyright market excessive bubbles in the common reflection.

Analysts pointed out that the purchase of the copyright is the exclusive play distribution mode, the network after the broadcast mode video site copyright procurement of another important mode of innovation, the model is likely to become the main procurement model in the future.

In this case, Youku editor-in-chief Zhu Xianyang in an interview with the information times, said that compared to 1 sites to buy exclusive copyright alone, 5 of the joint purchase of the copyright model for the film side more favorable. "Everyone will come up with a large number of promotional resources to push the play, conducive to the play in the spread of the internet, but also conducive to improving the TV ratings." ”

The odd art aspect also holds the same view, one related personage said: "The platform copyright purchase does not constitute the competition, therefore this time has broken the rigid exclusive purchase form." The price of copyright in the market is gradually to a benign return, the procurement of various sites to purchase the play a certain cost of the copyright, the cost of the past has significantly reduced. ”

In fact, after the March Youku acquired potatoes, the domestic video enterprises in the copyright purchase and the ownership of the library has gradually achieved unity. Prior to this, Sohu, Tencent multi-party procurement of copyright and Youku and potatoes formed two camps, other such as 酷6网, 56 nets have exited the genuine long video competition. Now the two factions in the purchase of copyright from competition to Alliance, the upstream copyright party's bargaining power will be greatly improved.

A history of soaring internet broadcasting rights

2008

"Golden Wedding", "soldier assault" 30 million yuan/set

2009

"My youth who is the Lord" 20,000 Yuan/set; "Myth" 30,000 yuan/set

2010

"Borrow gun", "alarming step" about 100,000 yuan/set

2011

"Gong bead" up to 1.85 million yuan/set