Internet giants Rob Mobile internet portal "mobile phone assistant war" broke out

Mobile internet first at the beginning, in the map, search, browser, mobile phone security and other users "just need" subdivision of the field, the entry of the battle quietly began.

March 21, Tencent Mobile Internet business Group (MIG) wireless Security Products Department set up the application Product Center, is responsible for the application of Bao and Haina product development and research work.

Earlier in the early March, Baidu Mobile application also renamed Baidu Mobile phone assistant, will be a content platform to increase the mobile phone management, Address Book management functions, but also hope in the mobile phone assistant segment of the market share a cup of soup.

In the application market, there are already 360, 91 mobile phone assistants, Android, Pea pods, Android, Jifeng and other application market in which nuggets, an incomplete statistics show that large and small, the size of the application market has hundreds of.

"From the current point of view, the application of search is the user's existence of a ' just need ', and the internet giant can build the application market to strengthen the cooperation and intersection between the developers, but also through the control channels, and become an important part of the industry chain." "said Zhang, the CEO of the media consultancy.

Seizing incremental market

In the savage growth of the mobile internet in the early days, any possibility of the entrance, I believe that every gold digger will not let go. At first a humble application market, is using the advantage of the channel to win the attention of the Giants.

According to a Baidu mobile cloud business people introduced, until January 2013, Baidu decided to do mobile phone assistant. And the previous Baidu Application Center was formally established also less than half a year time.

"Baidu data monitoring results show that users in the search for applications, will like to download from the Application Center, so the Application Center emerged." The Baidu Mobile Cloud Division staff, at present, the Application Center of the number of employees is also a handful.

Whether it is the Baidu Application Center renaming, or Tencent mobile phone Butler integration application, they are in the optimization of the same product function. Tencent mobile phone Butler replied to this newspaper, "The Application Center can be Tencent mobile phone butler software download, update, management and other services are well optimized and supplemented." ”

A senior mobile internet industry told reporters that the app Store has 4 key features for users: first installation, application updates, security management, search referrals.

In fact, search in the App Store is also very important. Many users of the Internet do not know what applications to choose, but will enter vague language, which will require the application store to make accurate semantic parsing and match it with the application.

Functional search is also a service that the application store needs to provide. "The mobile Internet veteran said that, for example, users do not know the name of the application, but the input" can be a taxi application, "then the Application Center will be resolved, and recommended to its tick-tock taxi, a small taxi secretary and other applications.

For example, Tencent launched the Haina application search can be resolved fuzzy semantics, for example, search "Caller ID", "chat", "Listen to Music", "Casual games" and other functions can find the corresponding popular applications. In addition to these natural language searches, Haina also launches scene searches.

From the big industrial background, Baidu, Tencent and other internet giants cut into the industry segment of the market, more is fancy in order to compete for smartphone incremental market. "Baidu mobile phone assistant through pre-installed, cooperation, marketing and other ways embedded into the user's smartphone." "A Baidu is responsible for easy platform cooperation employees told reporters, Baidu mobile phone assistant has to easy platform, by easy platform and mobile phone manufacturers to reach new mobile phone users." And, through with the brand handset manufacturer pre-installed, the user direct downloading and so on many ways to direct the user.

Data from IDC show that 2013, China's smartphone shipments will reach 300 million, an increase of 44% per cent year-on-year. By the end of 2013, China's smartphone users will be over 500 million. By 2016, China's smartphone shipments are expected to reach 430 million, and the overall handset market will rise from 78.2% in 2013 to 88.3% per cent. By then, China's mobile phone market will enter a stable stage of development.

From this data can be seen in the next two or three years, the new increase in smartphones for the various manufacturers, are critical. China's 3G has been growing for 3 years, and smartphones have grown fast.

It is worth mentioning that prior to IDC, a senior analyst for China's mobile phone market, Jian Jianmeng predicted that China's 4G licences would be issued in the second half of 2013. Mobile phone manufacturers have also launched 4G mobile phones. Smartphones that support 4G networks are expected to account for 11% of smartphones in the end of 2013, up from 42.6% by 2016. This means that in most environments, the Internet is difficult to form a barrier to the mobile web, the key to mobile Internet services and channels.