Internet of Things promotes mobile tourism service level and accelerates OTA industry change

With the State Council Twelve-Five planning outline issued as an opportunity, as a key area of application demonstration of the Internet of things into the development of fast lane. This year, the market scale of China's Internet of things will reach 250 billion yuan, and by 2015, China's total market will reach 750 billion yuan, with a composite growth rate of more than 30%.

As an important direction of internet of things, the concept of mobile consumption and Internet of things in tourism is perfectly integrated. First of all, the huge characteristics of tourism information and real-time access to demand, for the application of the Internet of things to provide the necessary conditions. Secondly, with the increase of the proportion of self-help travel, the coverage of the area of tourism and the promotion of tour depth, the uncertainty of tourism directly leads to the difficulty of tourism service and effective management. The emergence of the internet of things, the tourists to the maximum and tourism service providers and tourism public management departments connected, with the help of both sides to promote and promote the construction of Internet of things.

Internet of Things promotes mobile tourism service level

IoT connects tourists to the Internet through infrared sensors, GPS (Global Positioning System), mobile terminals and other information devices to realize intelligent identification, positioning, management and information communication and exchange. The Internet of things really takes mobile terminals such as mobile phones as information interactive platform, and effectively improves the service level of mobile tourism.

The internet of things can effectively solve the problem of tourism itinerary planning management. For example, the Internet of Things has adapted to recommend travel adjustment strategies for tourists due to flight delays, and tourists can also adjust themselves.

In November 2009, the world's leading staff business expense management Service concur company launched a software that allows users to manage journeys, change flight dates, add or remove an expense from a hotel room, rent a car, order meals, and call a taxi. In October 2010, the world's largest Chinese online travel website went to the country's first small travel assistant software, based on the iphone iOS platform application client products. The product features a powerful, for tourists to provide the most comprehensive ticket search, hotel search, Low-cost recommendations and price trends, such as mobile travel services. So far, where the iphone client was launched, the web was fully covered with wireless apps for Symbian, Android, the ipad and the iphone's smart platform.

The Internet of things will help to improve the travel itinerary, and help tourists to handle such matters as boarding by themselves and conveniently. Lufthansa and Continental Airlines have launched mobile boarding services. The Internet of things can also solve the problem of language communication in unfamiliar environment. For example, when a traveler has an obstacle to a conversation in a strange environment, the person who answers the question is the service person at the starting point. Intercontinental Hotel released its first hand room card program, the two hotels in Chicago and Houston will conduct the pilot operation of the program, has resolved a growing number of young people and business travellers want to be in a simpler and more efficient way to check the check-in and the demand for room cards.

Mobile tourism accelerates OTA (online travel distributor) Industry change

Mobile tourism and mobile internet are becoming key points in the transformation of OTA (online tourism distributors). With the development of China Mobile Internet market and the growth of smartphone users, there are new signs of rapid integration between tourism service and mobile service. As a new service area, the mobile tourism business has become the focus of online travel business, including Ctrip, where to go and Taobao travel.

2011 is called the Year of mobile tourism industry, based on the complete experience of the full model of products, tourists use mobile clients to search information, book hotels and air tickets, and complete payment. Through the opening of each link mobile tourism has a relatively complete industrial chain, the initial establishment of a molding business model. Because of the difference of technical background and business model of different enterprises, there are also different in the implementation of mobile tourism strategy.

1. Applicability and ease of use of mobile platforms

The applicability of multiple platforms, such as Android and Symbian, has become the first hurdle to intervene in the market. On this basis the client promotion channel contention and the active user's scale becomes the key. According to where to go to the latest release of the network data, its wireless client activation volume has exceeded 7 million, occupy the first place in the travel application market; The wireless platform ticket and the hotel search quantity already reached the PC end 10%, and the air ticket ticket quantity also is increasing with the speed of 100% per month. Taobao travel in August this year released mobile phone client products officially entered the market. In addition to applicability, ease of use is also a key element of concern. According to the GPS to realize the surrounding hotel automatic push, map navigation, price trend inquiries and other new functions, better integration has mobile phone services, highlighting the advantages of mobile platform applications.

2. The security and convenience of mobile payment

Mobile payment is the biggest weakness of mobile tourism service. Compared to the PC payment, the payment becomes very complicated because of the difference between the device and the network. Secondly, tourism product consumption is a large amount of payment, and the loosening of payment limit and the higher requirement for system security are very important. Besides, the billing period and the rate of mobile payment are still to be perfected.

It is understood that Ctrip has implemented a mobile strategy and released its clients, Taobao travel through the built-in Alipay and have instant ticketing function, to where the net is a heavy investment, invest 100 million of dollars to expand mobile payment, through innovative products to achieve the safety and convenience of payment. Where are we going? The Network wireless client has supported China Merchants Bank, Citic Bank, ABC, ICBC and other more than 10 banks in the embedded payment, the construction of UnionPay direct link, payment success rate reached more than 80%.