Internet Product Manager, full introduction, book recommendation

I have not been using a variety of micro-blogs and SNS (of course, recently for the promotion of new books to use a little more, OH), the biggest reason is that I think they will be fragmented time, sometimes to look at some information, some famous aphorism, or even an article, I feel like a very NB, closely follow the trend of the times, but long seems to have little harvest. So I still like reading, a little more solid, half a day or a full time, quiet thinking, there will be income. I do products 3, 4 years, almost one months 2, 3 of the speed, these books have been screened through layers, in order to let everyone see more refined, I do a round of screening, leaving 50 around to share to everyone, two ways.

First, made a bean row, called "Internet Product Manager, all-round introduction", not limited to professional books, I will continue to update, and give a comment.

Second, in fact, "Everyone is Product Manager" in the appendix to the introduction of the reference section, I think one of the list of references is really silly, so simply strung up to write a short article. It was through these books that I grew up on the way of the product manager, and I began to understand and write my own book.

So start (sorry, too many links, really lazy to add,).

Product Manager Bank related books are not many, I have read the "Product manager of the actual combat manual", "product manager of the first book", "Product manager of the second book", are relatively classic, but also more inclined to traditional products. They let me know what a traditional product manager is, but "Product manager accountability" does not exist in the company I know. Most of the so-called product managers are in fact I said in section 1.2, "atypical product Manager", we most of the time to write documents, pipe projects, there are a lot of marketing, sales and other things, but only with.

However, marketing knowledge we have to reserve a little, Kotler's "level marketing" can open up ideas, of course, if you happen to see the more classic "marketing" tome is better.

Product user experience is critical, 2007 saw the "Elements of user Experience", which refers to the "five levels" of my influence is very large, good little book, one evening can read, but it is better to slowly read slow digestion. This is a must read. The user experience is the most important thing is to pay attention to users, so learn a little user research method is also necessary, "win in the user" is a good choice to get started. I think the same kind of books and "at a Glance", "Midas", "better than the precept" and so on, are good, but the internet is not suitable for traditional industries.

Then, we can realize the design of the reality and romance: Read D.norman Master's "Design Psychology" and "affective Design", I think these two are sisters, it is best to read in sequence.

When it comes to product design, the most relevant to the Product manager is the interactive design, I have always said that in the company is also forced to do a lot of interactive design things, and interactive design is so professional and in-depth, so it also means forced to make many interactive design errors, so have to read some books to try to make less mistakes.

The most classical and interactive design of the Father Alan Cooper (This cow is also the father of VB) "Software concept Revolution: the Essence of Interaction Design" is now 3.0 version, the content of interactive design is very comprehensive. "The road of Interactive design," the author of the book is Cooper, the personal feeling that this book is easier to read than the previous one, less than the theory of more examples, can be easier to get started. "GUI design Taboo", more practical, discuss the "surgery" of a book, more suitable for the first line of interactive designers. "Usability Engineering", in general, more theoretical, like teaching materials, some general principles worthy of careful taste.

We find that most of these books are translated works, as for the original or the Chinese version, my idea is this: first of all need to make an accurate judgement of their English proficiency, usually reading non-native language will take more time, you need to assess whether the time spent to compensate for the original result of the extra benefits. And this additional benefit, one is to omit the quality of translation concerns, is not to say that translation must be worse than the original, but the process of translation certainly more or less will join the translator's understanding, and the added value of this understanding is to add points or minus points, it is difficult to know, unless you ask people who have read two versions, And this person is going to be very research on this topic. Another bonus is that the Chinese version is usually a few years late, so if you can get a sneak peek, you'll look like a special cow in the team.

Many foreigners write books worthy of our study, such as business management of the "Company Evolution", "Crossing the Gap", the book is said a picture, they are very good at the complexity of the truth to say simple, which makes our products very enlightening. And the Robert Rules of procedure, the "meeting" such a simple thing to speak well, the logic is strict, there are rules to preside over the meeting, there are rules for the Secretary of the Conference, rules of ordinary participants, rules for the presentation and expression of dissent, rules for debate, and very important Different circumstances of the voting rules, interested students can study on their own.

Continue, we look at the project management related books, "Software engineering" textbook is actually good, but maybe you and I, like, did not understand when studying. As for the classics, "The Human Moon myth" pays attention to "the software development" itself, "the human piece" is concerned about "the person" in the software development, the master's works are enduring.

The logical thinking ability of product manager, abstract thinking ability is important, so it is necessary to read a UML-related book, to understand how to use abstract model to describe a field, a series of things, I read the UML Foundation, case and application, recommended by colleagues, the title of "UML" The book of words should be similar.

Agile methodologies are particularly useful in the Internet and software products: Agile estimates and planning are well suited for development managers, and agile iterative development: The manager's Guide is more theoretical, and you can also recommend them to the team's technical leaders.

Right, must mention Arjuna "out of the software Workshop", a rare "one's Own" written book, the real Small company is a software workshop, very practical.

Study after work is very pragmatic, what to make up for, and to be good at a hundreds of-page book quickly find out the current useful pages, this is a kind of ability. What is the goal of reading a book when you jump out of the way of product manager? Maybe a lot of people set the goal--read it. I was also like this, but we think about it, read the end is only means, the purpose behind the means, should be the hope of a harvest. The book on Earth is never read, even if you are interested in the book is not finished, then we might as a fundamental goal to do an optimization, to improve the goal--with the least amount of time to absorb the essence of a book, this essence is 60%? 80%? 90%? Each person's situation is different, it depends on your own grasp. It is precisely because of what is clear what needs intensive reading, which selected readings, which browsing, I can in the work, the disposable time becomes less, but can read dozens of per year. And the learning process, also from the simple reading into "reading + reading", I was more through the book to find theoretical support, and then practice in the work, at the same time more and more experienced senior exchanges.

Finally there are some books, may appear on the surface and product manager, but I always feel that the improvement of comprehensive quality for a product manager, even engaged in any occupation will have a subtle help, such as I like to see the following categories.

Scientific accomplishment, thinking method, psychology class, such as "decision and judgment", "Don't Be a normal fool", "learn to ask questions--The guide to Critical Thinking", "Black Swan", "the American Odd effect", "social animals", "statistics will lie" and so on, culture, history, economic, social, political category, such as " Chinese political gains and losses in successive dynasties, "30 years of agitation", "Wanli 15 years", "common sense", the New Economic series: "Long Tail Theory", "the World is Flat", "wiki economics", "The Future is Wet", "crowdsourcing", "Light Company" and so on, self-improvement, spiritual power books, such as "influence", " Think of time as a friend, the power of the moment, the road that few people walk, the one who meets the unknown.

The above books, there is a good understanding of the details of the way-watercress, students can go to the corresponding page to see the introduction, book reviews and so on. For reading, more interested students can go to see my watercress marked on the book, but also welcome various ways of communication.

Finally, all these books are listed, if you want to write a paper citation, the format is ready for you, haha. We can also see some interesting facts, such as: The four major publishers of it books: machinery industry, electronics industry, people's post and telecommunications, Tsinghua, the vast majority of the Chinese version, the original book is still too small, and Citic Publishing house a lot of good books. It can also be a good reference when you know what kind of book a club is good at and how to choose a book.

1. "Product Manager Combat Manual", Wang, Chazy, China Economic Publishing house, 2006

2. The first book of product Managers, (USA) Jose, Davide, China Finance Press, 2004

3. The second book of product Managers, (USA) Jose, Davide, China Finance Press, 2004

4. "Horizontal Marketing", (US) Kotler, Chen Yanju, Citic Press, 2005

5. "Marketing", (Beauty) Kotler, Hulijun, Huaxia Publishing House, 2003

6. Elements of User experience: Design of user-centric web, (GARRETT,J.J), Fan Xiaoyan, Machinery Industry Press, Garrett, 2008

7. Win in Users: A guide to the practice of WEB personas creation and application, (USA) Mulder, Bayard, Fan Xiaoyan, Machinery Industry Press, 2007

8. A glance: The road of web software dominance design, (Hockman) (hoekaman,r), He Yi translation, Machinery Industry Press, 2008

9. "Midas Touch: Tips for Web design for visitors first" (DON T make ME the 2nd edition of the original book), (US) Kruger, Machinery Industry Press, 2006

10. Better than precept: Web content winning book, (English) Jutichy (redish,j), Wang Dongni translation, Machinery Industry Press, 2009

11. Design psychology, Norman, Mejon translation, Citic Press, 2003

12. Affective design, Norman, Fang Qiufang, Cheng Jin, Electronics publishing house, 2005

13. "Software concept Revolution: the Essence of Interaction Design", (US) Cooper Wait, Jiangian, Electronics publishing House, 2005

14. The road of Interactive design, (Cooper) (Coper,a), (ding,c.), Electronics publishing House, 2006

15. GUI Design Taboo, (US) Johnson (JOHNSON,J), Wang, and other translation, Machinery Industry Press, 2005

16. "Usability Engineering" (Nielsen JAKOB), Liu Zhengjie, Machinery Industry Press, 2004

17. "Company Evolution: How great business continues to innovate", (MOORE,G.A), Chen Jing, Machinery Industry Press, 2007

18. Crossing the Chasm, (MOORE,G.A), Zhao, Machinery Industry Press, 2009

19. Robert Rules of Procedure, Robert Shanpeng, Sun, Gezhi publishing House, 2008

20. "Software Engineering", (English) Somerville (sommerville,i), Cheng, Xia, Machinery Industry Press, 2007

21. The myth of the Human Moon, (Frederick Brooks), Ying, Tsinghua University Press, 2002

22. "The Human piece", TOM DEMARCO TIMOTHY LISTER, Umlchina translation Group, Tsinghua University Press, 2003

23. UML Basics, cases and applications, (Beauty) Schmuller, Hu, Zhao Longgang, people's posts and Telecommunications Press, 2004

24. Agile estimation and planning, (US) Cohen, Cohn, Tsinghua University Press, 2007

25. Agile Iterative Development: Manager's Guide, (Larman) (larman,g), Zhangxiaoqun, China Power Press, 2004

26. "Out of the software workshop (it Person promotion necessary)", Arjuna, Electronics publishing house, 2009

27. Decision and judgment, (SCOTT plous), Shi Junqi, Scott Plaus, people's posts and Telecommunications Press, 2004

28. "Don't be a normal fool", hsee, Machinery Industry Press, 2006

29. Learning Questions-A guide to Critical thinking, (US) brown, (US) Kelly, Zhao Yufang, China Light Industry Press, 2006

30. Black Swan: How to deal with the unpredictable future, (Beauty) Taleb, Banten, Citic Press, 2009

31. The American odd effect: creative inspiration and Cross thinking, (Beauty) Johansson, Liuldo, Yang Xiaozhuang, Commercial Press, 2006

32. Social animals, (Beauty) Aronson, Jianjing, East China Normal University Press, 2007

33. Statistics lie, Dallers Haff, Lio Yinglin, China City Press, 2009

34. China's political gains and losses of the past dynasties, Qian Mu, life, reading. Knowledge Sanlian, 2005

35. "Stirring 30 Years" (Wu Xiaobo), Citic Press, 2007 (above), 2008 (next book)

36. "Wanli 15 years", (Beauty) Renyu, Zhonghua, 2007

37. "Common sense", Liangwendao, Guangxi Normal University Press, 2009

38. "The Great Defeat" (I, II), Wu Xiaobo, Zhejiang Publishing House, 2007

39. "The Long Tail Theory", (US) Anderson, Jiojiangtao, Citic Press, 2006

40. "The world is Flat", (Beauty) Friedman, fan, Ying, Hang Fei Translations, 2006

41. wiki economics: How mass Collaboration changes everything, (plus) Tesla, Williams, fan, Lin Ti-hong, China Youth Press, 2007

42. "The future is Wet", (Beauty) Shirky, Hu, Shen, Renmin University Press, 2009

43. Crowdsourcing: Why does mass power drive the future of commerce, (US) Hao, New Wenjing, Citic Press, 2009

44. "Light Company", Lee, Du Chen, Citic Press, 2009

45. Influence, (Beauty) Robert Siodini, Chen, Renmin University Press, 2006

46. Taking time as a friend-using the mind for liberation, Li Huilai, Electronics publishing House, 2009

47. The power of the moment, (DE) Tory, Cao Zhi, Citic Press, 2009

48. "The path that few people walk" (1, 2, 3), (PECK,M.S.), Xinhua, Jilin Literature and History Press, 2007 (1), 2008 (2), 2009 (3)

49. "Meet The Unknown Self", Zhang Defen, Huaxia publishing House, 2008

Source: iamsujie.com/8000/8014/