In the Internet industry these years, read a lot of books, there should be read and should not read. In order to let other colleagues less waste a little time, I organized the "Internet Product Manager" will be reading list for reference.
The order of the books is not as important as it is, but is the reading sequence I suggest.
"Elements of User Experience": Jesse-james-garrett Publishing House: Machinery Industry Press
book is very short, with 2 hours of time, find a café, you can finish. The whole book is about a picture, an Internet product model diagram, it divides the Internet product work into five levels: strategic level, scope layer, structure layer, frame layer, performance layer. A thorough understanding of this picture will help to understand fundamentally the knowledge structure and work content of the product manager. After reading this book, you can understand the concepts of "interactive design", "Information Architecture", "Interface Design" and "visual design". "Win in the user" author: [Mei]steve mulder/[]zivv Yarr Publishing House: Machinery Industry Press
This book is a core tool for product work-personas (Persona). It introduces the necessity and method of building personas and has good examples. Whether you work or not, you have to have the concept and thought of personas. The quantitative part of the reading time is more time-consuming, in the actual work, also less commonly used, you can skip first. The book is not long, you can read the time of day. "The Midas Touch" Author: [US] Steve Crook Press: Machinery Industry Press
and several other books in the book, Small does not affect the book become a classic. Fluent writing and just over 100 pages will allow you to complete your reading within 2 hours of fun. The central idea of the book is, "to improve usability, don't let users think," and the book shows you how to do that with concrete examples. Reading this book before you start reading those big books can be very helpful in your basic sense of how you develop your design. Author of Design Psychology: (USA) Donald Norman Press: CITIC Press
This book is a classic book on usability design. The book is included in the book because ease of use is the direction of the Internet product design. The core of the book consists of three points of design: matching (that is, the way in which people's psychological cognition is consistent, for example, the red light means stop, the green light indicates line) feedback (the phone or keyboard percussion sound is feedback, let you know that your action is received) fault tolerance (so that the key is in reverse can be inserted and open the door). The length of the book is not long, it is estimated to see days. "High-performance Web site Building Guide" Author: Steve Souders Publishing House: Electronic industry publishing house
is a classic book in the field of "Front-End performance optimization," Not only to tell you what to do, but to tell you what the principle is in very simple language. Whether you have a technical background or not, this book is readable and must read. For product managers with no technical background, it is especially necessary to read them over and over again. After you've read it, you'll find it easier to communicate with developers, and you'll finally be able to understand the terminology that makes your head big. "Proficient web Analytics" Author: (Mei) Kashyyyk (Avinash Kaushik) publishing house: Tsinghua University Press
Internet products have a very exciting feature, that is, can easily collect user behavior data. Therefore, the product manager's data analysis thought and ability appears especially important. We can certainly use experience and feeling to guide the design and improvement, but how to measure the effect of improvement can not be separated from the data analysis. Don't be intimidated by the word "data analysis", read this book well, but it's all very simple. It is not long and can be read in a week. About Face 3 The essence of interactive design: Alan Cooper/robert reimann/david Cronin Publishing House: Electronics Publishing House
do Internet products, you have to know the interactive design. This book is the field of interactive design classics, not only elaborated the idea of interactive design, but also gave a very specific methodology: "Personas" + "goal" + "scene." Although this is a tome, it is worth reading. The author Alan Cooper, known as the "Father of Interaction Design" and "Father of VB", is both a top interaction designer and a top programmer. Website Optimization Author: Neilson Publishing House:
of electronic industry publishing house
As a product manager, the job will face a lot of needs and problems, every day needs to decide what to do and what not to do, what to do at once can be put aside first. This book in the rich data and case support, systematically to the website usability Problem collation classification and induction. After reading this book, your judgment will be much better. The length of the book is Medium, and two weeks should be finished. Author Jakob Nielsen is the industry's recognized master of Web usability, he is relatively productive and has written a lot of books worth reading in the field of usability. "Search engine Marketing--web site Traffic Speed (2nd edition)" Author: (US) Moran (moran,m.)/(US) Hunter (Hunt,b.) Publishing House: Electronics industry Publishing House
promotion, for the product, say it is not too important. and the promotion of Internet products, search engine marketing is the core. Therefore, the product manager must be proficient in this field. It is not exaggerated to say that qualified traditional industry marketers must also be proficient in this field. This book is said to be a well-deserved authoritative work in this field. I haven't finished reading it yet. This is also a voluminous, estimated to take half a month to one months of time. WWW information Architecture (Photocopy version 2nd edition), Author: (Mei) Rossfield (Rosenfeld, L.)/(MEI) Merwell (Morville, P.) Publishing House: Tsinghua University Press
information architecture is not only important for the Internet, but also important for traditional industries. Go to Ikea to buy a trip, you can understand this truth. This book is the authoritative masterpiece of the Unrivaled Information architecture field. Because it's a big tome that combines a lot of theories, it's so time-consuming and I haven't finished reading it. "Marketing Management" Author: (US) Keller/(US) Kotler Press: Shanghai Publishing house
the Internet industry's product sector, in fact, is similar to the traditional sector of the market. Therefore, this globally recognized marketing masterpiece is also the Internet Product Manager must read. This book and its author Kotler believe that most people are not unfamiliar, I do not have to do too much introduction.
Bean row in the watercress address here: Internet Product Manager must read the bibliography.
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