Internet thinking has changed the traditional enterprise's thinking inertia

If the Internet thinking changes the traditional enterprise's thinking inertia, then the micro-letter changes the traditional business inertia. Micro-letter not only achieved a number of influential from the media, but also helped a lot of individuals and enterprises to create great value. Micro-credit marketing, micro-letter business, more and more traditional companies want to use this "mobile Internet ticket" ashore.

Under the wave of mobile internet sweeping, micro-letter to the traditional enterprise has brought a subtle influence, but these effects are mainly concentrated in the rigid market and light applications (mainly to eat and drink), and for some "re-application" is still unable to load. The author believes that micro-letter mainly from these aspects to the traditional enterprise has brought significant changes.

Subvert the marketing model of traditional enterprises

If the forum, bar, QQ space is the rise of the 1.0 era of marketing, blog, micro-bo Marketing 2.0 times, then micro-credit marketing is undoubtedly 3.0 times. Although the micro-letter team has repeatedly claimed that micro-letter is not a marketing tool, but also desperately in the direction of marketing, from the year before the "micro-letter to rob Red envelopes" to the recent open public account reading number and point praise function, as well as a large number of friends in the circle of purchasing behavior Micro-letter in imperceptible to degenerate or be enterprise user "kidnap" became marketing artifact.

Whether on purpose or in a truly "kidnapping", micro-letter in the field of social marketing contribution, in the forum and paste era, a topic to form a hot spot, to achieve the greatest spread effect, must constantly reply, "building", and sometimes at the start of the "Navy" on their own to scold; in the micro-Bo era, If an unknown company does some activity or something, want to hit the headlines, it is essential to spend money on "Big V" forwarding, and "Big V" is generally expensive; in the micro-credit age, as long as your product is attractive enough and your creativity is enough to shock your little partner, it basically doesn't cost anything to be able to spread widely. "Face Meng", "Nerve cat", "Warm Man" and a series of excellent products and full of feelings of the article in the Circle of friends widely disseminated is a very good description.

Reduced brand promotion costs and human capital costs

Micro-letter Let everyone entrepreneurial era become a possibility, so that small individuals in the circle of friends have their own brand. In terms of catering, food O2O is currently in the micro-letter on the development of the fastest industry, the traditional cooking is generally through the price, variety, taste and word-of-mouth to attract users, in addition to the chef, the delivery staff have to ask people to help publicize, this cost is high, and the slow propagation effect is not obvious. And in the micro-letter you can be a user at any time to initiate a discount and trial eating activities, time-limited snapping, forwarding and other marketing activities, your brand can accumulate a lot of word-of-mouth through each activity. In this respect "millet" and "carving ye beef brisket" play has been superb.

Traditional enterprises, the basic users are looking for businesses, and micro-letter business changed this model, the user is no longer active to find businesses, but the business initiative to the user "attack." An accurate lbs (i.e. location-based service) plus a tempting message pushes you to bring in a large number of users.

Change the future of business

Whether you admit it or not, it has changed your life, but people have become increasingly inseparable from the fact that the micro-letter. Whether it's taking the subway, working, eating, squatting, or even going to bed, you can't help but look at the micro-letters. This lifestyle-changing phenomenon is not only in the circle of life, it has now begun to spread throughout the commercial form. Micro-letters break the gap between time and space, the people and the real person and business closely linked together.

Micro-letters change the timeliness of the flow of business information. In the future, people's shopping is no longer limited by time and space, and the freedom and openness of micro-trust provide more equal competition opportunities for many small businesses who want to do business through micro-trust platform. At the same time in the future of business form users will also become more and more important, playing a variety of roles, no longer just the enjoyment of services, more participants.

Accelerated the transformation of traditional industries.

Micro-letter accelerated the traditional enterprise to the mobile Internet transformation of the pace, micro-letter of the fiery, so that the traditional enterprises feel that the biggest crisis is no longer now how much money, but the future whether there is a clear grasp and judgment. "New Oriental", "Haier" and a large number of well-known enterprises are quietly seeking in the mobile Internet transformation. Relevant data show that 2013 China Mobile internet users have surpassed PC Internet users, more and more enterprises and users focus on the mobile Internet, in the face of the development trend of micro-letter, traditional enterprise transformation is imperative. In the face of "no transformation, death, transformation fear of death," the embarrassing situation, the traditional enterprise is time to make a difficult decision.

With all the industry will be internet, the future may only one industry that is the internet industry. and the role of micro-letter is to use the platform to connect the traditional enterprise and modern enterprises.