Internet thinking is a particularly hot internet term this year

"Internet thinking" is a particularly hot this year, an Internet vocabulary, praise of the, there are, there are different opinions. As a student of the Changjiang Business School, you are the Chairman or president of the company, and it is necessary for us to have our own judgment. The leader of the enterprise is the key to success or failure, the height of the top may also be the height of the enterprise, the leader of what kind of mentality and understanding to look at the Internet, directly affect the company's Internet layout.

Let's take a look at how industry bosses think about internet thinking. Zhou stressed that the free business model, and Lei summed up 7 words: Focus, Ultimate, word-of-mouth and fast, in fact, they are talking about corporate values or Internet thinking means. The traditional enterprise talk about is to pay attention to the Internet attitude. Ma Yun is the internet thinking, I endorse his statement, and systematically summed up the internet thinking.

I'll take a look at the evolution of the society, the Agricultural Society takes the land as the resource, the family as the unit, the mode of production is closed and backward; The industrial society takes the energy as the resource, the large-scale mechanization production, the science and technology promotes the social development, the production mode standardization, the centralization, the

Internet Society, I give the definition is: people, enterprises, things form a network of interaction, resulting in connections.

We analyzed the connotation of Internet society in detail, and summed up 7 points. 1. The distance between the Internet community and the enterprise is shortened, which will shorten the channel and transform the traditional supply chain structure. 2. People have become producers and communicators of information. 3. Communication between people can also be carried out anytime and anywhere, which makes us pay more attention to the user's Word-of-mouth and social marketing. 4. Smart devices are starting to move into people's lives, and smart phones and smart homes are starting to change our lives. 5. Resources and products no longer scarce, in the digital internet age, the release of a product is an easy thing. 6. The Internet has eliminated time and space constraints, the world has become smaller, the market has become the whole world and no longer a region. 7. To center, any intermediate link will become the object of the revolution.

Another angle, from the Ken Wilbur (known as Einstein in the field of hyper-personal psychology) of the four quadrant theory to analyze, we found that the world has indeed changed, from the personal psychology, personal behavior, social culture, social basis has undergone tremendous changes.

From the perspective of personal psychology, the direct face-to-face communication between people is fewer and less, therefore, "lonely", "curtilage" become a common phenomenon, and, cock silk psychology has become a widely accepted psychological characteristics.

From the personal behavior, online shopping has become a habit, has been the way of life. People are used to living on the internet, including watching news, collecting information, playing games, socializing, etc.

From the perspective of social culture, netizens are looking for a sense of being and a sense of participation to join different communities. At the same time, the society more impetuous. For the younger, pay more attention to the quality of life.

From the Social Foundation, the credit system is basically established, the logistics system is gradually maturing, the network communication bandwidth is improving, and the mobile Internet is developing rapidly.

We have to admit that the Internet society is coming.

If we admit that there is an Internet society, then we need to have a way of coping. I think the Internet society should have the way of thinking called "Internet thinking."

These internet thinking is also from the four quadrant theory of detailed analysis summed up, I have a name called six-vein God sword, so as to remember. That is user thinking, product thinking, flow thinking, large data thinking, Cross-border subversive thinking, platform thinking.

Internet Society, we emphasize the user rather than the customer. Customer is the purchase of your goods, and the user is not necessarily a certain purchase, such as Baidu, we search the above information is free, and in the above advertising is Baidu's customers.

For Internet users, we have to fully understand them in order to provide them with better service.

In the Internet, products are divided into functional products and service products. For example, in the only goods will shopping, the whole shopping process, including logistics, but also an Internet product.

Every user of the Internet as a information generation are in the dissemination, therefore, Word-of-mouth directly determines the life and death of products. Internet product namely marketing, must emphasize user experience, otherwise, will be quickly eliminated.

Internet products to exceed expectations, fast and simple.

Internet products are operated, 7*24 hours.

Flow can be analogous to the line of passenger flow, passenger flow is protected, only business. How to attract traffic is critical to internet companies.

Free is also the Internet access to traffic means. 360 companies set up a template on this point. Of course, in the field of electrical business, selling books is not profitable, so it has become a means of attracting traffic.

The operation of traffic is critical and a set of operational theories has been formed.

Compared to offline, the Internet makes data collection more comprehensive and fast. This allows the enterprise to optimize the user experience end-to-end, while mining large data can provide personalized search and recommendation, but also provide a powerful help to the operation.

In the future, internet companies are data companies.

The internet has broken the barriers between industries, and different industries are infiltrating each other. For E-commerce, is the logistics, retail and internet it three industry integration.

The core of Cross-border subversion is to change the cost structure of the industry, the more typical example is millet, an Internet enterprise into the smartphone industry, the entire mobile phone industry has produced a shock. Millet's mobile phone marketing costs are almost 0, completely different from the traditional smartphone industry cost structure, which produces the so-called "Internet" play.

Internet social person and enterprise already 0 distance, this makes the channel is shortened, many traditional professions have the possibility of conformity or deconstruction, reconstruction.

In addition to Taobao, recently emerged a number of platforms, such as taxi platform, micro-letter and so on. Platform thinking is to conform to the requirements of Internet society, to center, to organize, any intermediary has become the object of revolution.

What is the meaning of the internet in philosophy?

First of all, humanity in this society has been released, regardless of good or evil, people with masks in the internet to walk the river, playing a different role.

Second, do we look at this mesh connection like our EEG? Like our universe? The connection is the person and the person, the person and the thing formed a big net, finally we will discover, I with him indistinguishable, I and it also indistinguishable, we are the universe constituent, we are also the universe.