BAT should be a topic and a pattern that can still be talked about for at least 3 years.
The entrances and platforms that each control are not the same, and some people and things are different, and according to our summary of some observations, together to see if this is the case.
Watch one, Tencent Love retirement, Ali love rotation, Baidu love hoarding people
Let's talk about people first and talk about business. Everything is actually people to do, therefore, talent is the key to determine the future of the enterprise.
Tencent's entrepreneurial Five Tiger, now appears to have been 3.
In March 2014, Scomputer, one of Tencent's 5 co-founder, officially announced his departure, turning to the company's lifelong honorary advisor, the honorary dean of Tencent College and a full-time lecturer.
This is the retirement, and before that there are COO Zeng Liqing and Cao Chen Yidan Ching, and now CEO Ma and CIO Chenye in the bureau.
QQ ERA to the micro-letter era, a number of heroes, the retirement retirement, the iterative iteration. Each founder to retire from the river of the nature of the approximate retirement, this is the style of Tencent.
Alibaba prefers executive rotation, often with 8 top executives, and dozens of business departments at the same time, with the head of the business department disrupting management and business.
This rotation is ingenious. Those who have the potential or need to be trained to enter the core business, those who need to be knocked out are either unable to adapt to the new business, or are directly announced to leave, or go abroad to study, silently fade out.
From the obvious, this is the cultivation of multi-level business capacity and the prevention of corruption, in fact, this is the allocation of the power to consolidate the core kingship.
With the founder of Tencent retired to Ali's senior executive rotation, Baidu likes to hoard people.
Give two examples. One is Baidu Senior vice President Wang Jin, one is recently joined Baidu chief scientist Wunda.
Wang Jin, the current senior vice president of Baidu, is responsible for Baidu commercial products and technology, the basic technology system and other technical and management work. He has been in the management and technical positions of many companies in Silicon Valley, including Oracle, Informix and E-loan. In 2000, Wang Jin returned to China with Alibaba senior technical director, ebay China CTO, general manager of ebay China Research and Development Center, and vice president of Google China Academy of Engineering. 2010 joined Baidu.
Recently, there is a god-man who joined Baidu today.
May 17, Baidu announced today, the appointment of the most authoritative experts in the field of artificial intelligence Dr. Wunda as Baidu Chief scientist, the overall responsibility for Baidu Research Institute. Baidu Institute has laboratories in Silicon Valley and Beijing.
According to public information, Wunda is recognized as one of the leading figures in the field of artificial intelligence. As a professor of computer science and electronic Engineering at Stanford University, Dr. Wu teaches machine learning courses and publishes numerous papers in related fields such as robotics and artificial intelligence. Dr. Wu has created and led Google's deep learning team, which has been remarkably successful in building an ultra large artificial neural network.
Baidu's new Silicon Valley Research Center will focus on cutting-edge technologies for artificial intelligence and deep learning. At present, these areas have also been the world's top technology companies such as Google, Facebook, Microsoft's large-scale investment.
Too abstruse, as a liberal arts students can not understand the basic, only to wait for these studies into practical applications.
These two executives are also Google's former executives, estimated to attract more than a few U.S. Silicon Valley talent to join Baidu, which is the benefits of hoarding people.
In and out, bat is completing the adjustment and deployment of senior executives, and perhaps in the future these personnel deployment strategies will affect the future development and competition of bat.
Speaking of people, we say things.
Second, the electric dealers are the key, but the strategy is different
The electric dealer is Alibaba's old line, circles the merchant's information, becomes the electric commerce big platform, each year in the electric Commerce big ecological circle.
The electric dealer is Ali's city, how to consolidate the city, how to strengthen the moat, how to expand the electrical business Criss, is Ali to do, so, Ali's electric quotient is more like an empire, there are many rules, inside transactions need to pass Ali in advance layout of the path, and pay.
As you can see in the market, good location and large area, the rent will be higher than other positions, then you do business in Ali, in order to grab more people, you need to do promotion.
From the earliest Taobao Consumer-to-consumer, Ali Business-to-business to the present day cat, advertising fees and technical fees are businesses need to burden, Ali trading Empire will need to continue to expand the site from the city center to more areas, so there are a variety of acquisitions or investment to complement the town practice.
Give some examples of Alibaba's acquisitions or investments.
2009, Ali acquisition million nets, based on the network of small and medium enterprises to provide basic Internet services, and Ali's customers highly coincident, you want to earn more money from these small and medium-sized enterprises, it is natural to use new services to serve these enterprises, is the electric business chain of the basic services extension.
2011, Ali Investment in the United States, the United States group is from group buying started to do local life services, is essentially electricity business transactions, Ali in the local layout needs to rely on professional dry hard business to complete, as well as the 2014 acquisition of the gold map, lack of what to fill.
Tencent is relying on the user relationship to get rich social platform, the first circle of people to recommend businesses, but Tencent is capable of dealing with people things, and business dealings are not done.
Tencent's strategy is to get rid of the heavy assets, do the pit investment and the imagination layout. The search to marry Sogou, the electric dealer dumped to Jingdong, micro-letter entrance sold to the public comment network and tick a taxi, the heavy assets thrown away, do their own investment company.
As long as it is the hard work of the electric business, Tencent is not doing a good job.
Baidu previously advocated the middle page strategy, through the form of holding, will connect the company under the line of companies in hand, to where the network is more typical investment cases.
Baidu has the flow, but in fact only rely on the flow of advertising fee model, I am afraid Baidu is not satisfied, it would like to flow, users recommend to the offline merchant, involved in trading, commission. A click but a few dollars, but a single transaction may be hundreds, if 20%, it is also several times the advertising fee.
The most typical is the Baidu buy glutinous rice NET, is such strategy embodiment, only accept advertisement fee is low, commission is large.
From the investment strategy, Ali and Tencent prefer to point water type investment, strategic investment, generally accounted for a company 10%-20% shares, first voted, integration does not necessarily, but on behalf of the pit is occupied, with the imagination to tell the story of capital.
Baidu prefers the holding mode, it needs the absolute control of the flow conversion, where to go nets, Archie Arts, various holding.
Conclusion:
The next 3 years may see interesting changes through the different configuration strategies of senior executives and the different strategies of business investment.