Interview with the general public reviews CEO Zhang: the choice behind the

No surprise, the public comments as everyone outside the speculation, in this Internet season chose to enter the network of Tencent. Tencent accounted for 20%, the public comments settled micro-letter platform, the two sides more than 5 years of ambiguous finally settled. The public reviews CEO Zhang in the press conference after receiving Sina technology and other media interviews, decryption this choice behind the mental process. What makes him so worried? Zhang said 2014 will be the most critical year in the history of the public comment. Group buying competition, new vertical business deployment will be in this year to lay the pattern. He admits that the public comment is experiencing a painful rebirth, like a house, we all knock it off again, and now we are building the foundation. 2014 will be the threshold for the public to comment on the survival. And Baidu, Ali never substantive negotiations over the past few years, the internet giant shares in the public comment on the rumors never stop. Baidu, Alibaba, Tencent and the public comments on the spread of gossip. In the second half of last year, a hot media report said that Baidu has opened formal negotiations with the public, to 20 of dollars to buy the overall public comment. Although Tencent and the public comment on both sides did not disclose the amount of transactions, but the news from a number of investment banks that the Tencent is a 400 million-dollar investment to get a public comment on 20% (and have a future increase of 5% priority), the public comments on the valuation is also 2 billion U.S. dollars. In fact, we have never done any in-depth discussions with Baidu and Ali. In Zhang's view, once you lose your independence and choose to be in a good way, the risks behind it are very high. We believe that if the pure financial investment is not meaningful, pure 1+1 meaning is not small, both sides must be able to produce a chemical reaction or multiplication effect, Baidu, Ali is the former. Talking about the process of negotiations between the two sides, Tencent President Lau revealed that since 2008 has wanted to invest in the public comments, 09 and want to invest, again to negotiate, but the public comments have not agreed. Only to see their valuations rise all the way, until this year finally realized. I think it may be the idea that mobile internet and social trends have changed the public comment. Zhang recalls that 2008 refused to Tencent because at that time is based on the PC side, I do not feel that on the PC side can produce a very large chemical reaction, nothing but Tencent can bring me traffic, but I can create or buy, not he also OK, nothing but a loss of income. We can walk together the biggest reason is micro-letter, micro-trust friends circle up, micro-letter payment also up, we are good at what they are not good at, he has something we can not afford to buy, this is the basis. Zhang said that the two sides began to contact from the year before, the whole process was only 2 times on the formal finalization. China-style investment in the Zhang Tencent, the most worrying is that the public reviews with other companies opportunities for cooperation may be completely ruined. He laughs that this is the frustration of Chinese-style investment. It seems that only the stock will be close to some of the relationship, we feel is a family, a lot of cooperation is possible. If in the United States there is no need to do so, they are more rational, as long as there is room for cooperation between the two sides can walk together. Investment is notPurpose, but to make strategic relationships better and communicate at a lower cost, which is the business logic of China today. Always have a money relationship in the inside just call a, this is a big mistake in the industry. Zhang said. In addition, Tencent Hills, more business, and the boss and Investment department is not equal to the business unit will support the public comments. In fact, Tencent previously invested in group buying site high friends, although the use of a lot of resources to hold, still failed to block the fate of high friends in great rout. And another company to get Tencent investment beauty said, also because in the micro-letter of excessive marketing, by micro-letter shielding. Zhang revealed that at the beginning of contact with Tencent also worried about similar situation, so he and Ma, Lau Contact, the most important thing is to find the micro-letter of the person responsible for Zhangxiaolong detailed communication. Zhangxiaolong particularly hope that the content of the circle of friends can be more structured, and the public comments would like to comment on the content can enter the user's social chain, the interests of both sides have no conflict. Zhang said that Tencent is the strongest social, traffic and user account system, and the most important comment is the content, business model and industry ability, so both sides can be in social content, neighborhood, merchant members and trading closed loop to produce multiplication effect. For example, users upload a picture can be directly synchronized to the micro-letter, and then micro-letter friends can point praise, and micro-letter users to a business has a comment can also be passed directly to the public comments, so that the user will be more, and the next step can provide users with restaurant reservations, buy and other Zhang said that Alibaba currently there is no such conversion of traffic, which is also the public comment on the exclusion of Ali reasons. In the same day before the announcement of cooperation between the two sides 1 hours, the public comment on the entrance quietly appeared on the micro-letter. In the micro-letter my bank card function, the public comment Group in the form of today's gourmet, users can directly through micro-letter buy the public comments of the group purchase products. The hardest year to talk about the business of public comment, Zhang expects 2014 to be the toughest year. On the one hand, the majority of the public comments on the bulk of the purchase business has begun a new round of competition; On the other hand, the public reviews several new vertical areas-restaurant bookings, takeout, weddings, hotels are just getting started. 2014, is almost the threshold of the public comment on the survival. Group purchase after 2012-2013 years of integration, from the Thousand Regiment War Hundred Regiment into a three-group war. The most powerful non-physical category group buy only left the United States, Baidu Department of Glutinous Rice Group and Tencent Department of the public comments. Group buying now into another wave of fierce competition, because only a few families are doing, we all want to be the boss. Zhang said that the public comments in the one or two-line city a little stronger, but in the three or four-line city competitiveness than rivals weak. So 2014 will be a big investment year, reviews will spread out in the 3-4-line city, full attack, do not care about investment and profitability. In his view, and Tencent's cooperation is only part of the handset manufacturers, browsers and search engines are also the most important point of purchase, Next, the public comments will be announced with some mobile phone manufacturers to form strategic cooperative relations. Zhang that from O2OPoint of view, a number of obvious commercial closed-loop has been formed, one is paid coupons, is actually group buying, the second is the restaurant booking, and the third is takeout. He revealed that around these several layouts, 2013 public comment strategy invested 2 companies, one is catering delivery system and call center software provider Chi Long, the other is the film booking system network ticket network. After getting the Tencent investment, the public comments will continue to invest in the service to the merchant. Zhang that the O2O model is still missing two key nodes: first, the payment, such as users through the public comments booking restaurant, can not be directly paid. Second, because the merchant's cashier system is different, the public comments can not get the merchant cashier information or ordering information. Public comments are getting through these two key links, may be 1-2 years after the user can go out before the point of good food, through the public comments directly under the order, pay. This year we are almost all the things we have done before, and now is only the stage of foundation construction, to 2015 reviews many of the business can gradually develop, towards stability. Zhang hinted that it might be the best time for the public to comment on IPOs.