Investor Pulse Mobile Internet: Rovio success cannot be replicated

Recently, the "Angry Bird" developer Rovio Entertainment Oy was continued to raise funds, which could be valued at $1.2 billion, 6 times times the value of 4 months ago; Mobile pay "rookie" Square has announced a successful financing of 100 million U.S. dollars, valued at 1 billion U.S. dollars　　The Dropbox valuation of cloud storage products is up to tens of billions of dollars. As the capital boom surged, America's mobile Internet was in a new phase. This February, the US Kleiner venture capital company partner John First proposed the concept of "Solomo".　　He integrates the hottest three keywords: Social (social), local (localized), and mobile.　　Reporter for this interview with the Kay Peng TdF (hereinafter referred to as Kleiner) partner Zhou Wei, Qiming Venture Director general Manager Donshau, Tudou founder Fondes, Pioneer Capital founder Yang Radium, a few well-known industry investors, ask them to understand the mobile Internet market hot areas of business models and valuation prospects.　　What products of social media are being paid attention to? Journalist (hereinafter referred to as "Kee"): Social networking in mobile services to content-sharing development.　　What products are being paid attention to today?　　Zhou Wei: The social network's user behavior in the mobile internet age is very different from the PC era, it is worth looking at the traditional social media based on the application of sharing software, such as picture sharing, Kleiner recently in a round of financing the path of the product. After investing in Flipboard, a mobile-reading software based on the ipad, Kleiner recently finalized a round of investment in a similar product. I think Flipboard has given a new idea that the media integration distribution platform for all kinds of content providers is a worthwhile investment point. At the same time, I have a new idea: can I present multimedia Flipboard? It's like a magical newspaper in Harry Potter.　　This is the future development of SNS a direction. Donshau: The current mobile social network is more of a strong relationship between the main, on the mobile phone network, people are not strong relationships in the mobile phone network harassment tolerance is lower, strong relationship between people will be more closely. Therefore, in the mobile phone terminal for strong relations to provide services for the exchange of Plug-ins, products I am very optimistic.　　Like Millet launched a rice chat, Tencent launched micro-letter, each company is in this direction, the industry prospects are very important reasons. There are likealittle in the United States to provide services for the exchange of strangers.　　China has no plug-in to do this, but there are signs of development in this area. For weak relationships, it may be more appropriate to tweet and Twitter. Facebook is more appropriate in strong relationships.　　Strong relationship areas will extend to weak relations, and unfamiliar relations will extend to weak relations, and more and more connections will be brought to the field of weak relations.　　is mobile gaming capital market overheated? RememberWho: What's new about moving games compared to traditional online games? Fondes: Mobile phone is just a new platform, although it will add some positioning elements, but will not change people's understanding of the game. Instead, people will accept touch screens: 2 years later, touch screens will spread to high-end laptops. Through the HTML5 of the browser to complete the development and compatibility, this is the future of mobile online gaming.　　I believe that products that can operate on a variety of platforms will be the most successful. Zhou Wei: It has been proved feasible to attract enough and good users through games.　　If the iphone's closed system has certain limitations on mobile games, then the relatively open platform for the Android system has been a boost for mobile gaming products.　　Reporter: Is the business model of the game limited to advertising and paid purchase? Fondes: Not necessarily. You can put online applications on the Web, so you don't have to rely on China Unicom or mobile.　　Unicom and China Mobile can control the user's data and use various methods to make the user's money, but you don't necessarily have to work with them or get dividends. People are unwilling to pay for apps or games, but they are willing to spend a little bit of their games upgrading and getting new features. This is where the money can be born.　　It is not enough to make money by selling apps or advertising, and investors must innovate and absorb all sorts of small deals. Reporter: "Angry Birds" developers Rovio Entertainment is now talking about financing, the valuation will be as high as 1.2 billion U.S. dollars.　　Do you think the capital market of mobile games is overheated? Fondes: I don't think his success can be replicated. They are actually making a profit now and they want to make more money in every way. Their approach is shrewd, but it may not be sustainable in the long run.　　The game's parent is too successful, can copy it but cannot surpass it, I will not invest Rovio. I think too many people focus on short-term benefits like the iphone or Android, ignoring long-term benefits. This is very dangerous because only a few game applications will succeed and rely on the App store.　　And I think that HTML5 will cause change, and the money will be invested here, and the rewards will be good. Yang Lei: We recently cast the game Engine company Unity 3d, they are not game developers, but they occupy the game development upstream resources and market demand. On the one hand, they provide game developers with a unified algorithm for virtual objects, saving developers the cost of research and development, and they help game developers set up a publishing platform for different mobile systems to integrate.　　In the event that the investment game itself takes more risk, we are more willing to contact the upstream enterprises. This is also a trend in the future: the upstream of the industry chain of business-to-business products investment is relatively solid, and in the field of business, especially in the game, the need to assume a higher risk index, sometimes to get rich overnight, and sometimes to swing homeProduction。　　Reporter: Foursquare mode in the United States, this can become a popular model of lbs products? Zhou Wei: Foursquare's model is hard to succeed in China. This is determined by the difference in consumer behavior between China and the US.　　In the United States, user-generated content is very active, consumers are keen to actively contribute and share, but China is completely different, so at present I do not see the individual LBS products in China's investment value. Donshau: Foursquare's valuation is based on its deep knowledge of the mobile Internet and its businesses and consumers, which are not in China.　　Because Chinese businesses still need time to understand and promote the concept of precision marketing. Fondes: My Spil Games is based on a social gaming platform, which means we don't really need lbs. People login through the account, and then play games, chat and other social activities. But all the social features fall into play.　　LBS may play a big role in finding friends on the platform, but I haven't found new business opportunities, so lbs is just an extra feature of the game. (21st century Economic Report)