Investors bullish Zhaopin Big Data

On the evening of June 12, Zhaopin, 20, successfully traded on the NYSE, with a opening price of $14.51, up 7.48% per cent from its IPO. 20 minutes before the opening, Zhaopin shares rose up to 16.2 U.S. dollars, up 20%. After midday, the stock began to reverse, with a final price of $14.65, or 8.52%, with a total market value of 732 million dollars.

Zhaopin, which was listed in the United States late in the worry in 10 and had no intrinsic difference from worry, rose on the first day of the IPO, indicating that US investors were still bullish on zhaopin, contrary to the forecasts of many media in the country before the IPO.

Let's hear Zhaopin CEO Guosheng: "Since its inception in 1994, Zhaopin has made full use of the advantages of its online recruiting pioneers to provide users with the right job opportunities." Years of efforts to make Zhaopin into the field of online recruitment of strong brands, and for future growth to build a solid platform. ”

The reason for this is that, Zhaopin, 20 years is not the external eye of the static, but the whole China's economic development and constantly adjust their own rhythm.

Zhaopin has two important time nodes: In 1997, Zhaopin became the first company in the country to propose network recruitment. Guosheng era, Zhaopin put forward the concept of career development platform. It is this constant change that helps Zhaopin land in the capital market. The key point of these two points is that the former help Zhaopin from the plane to become the leader of the network recruitment era, the latter will allow investors to zhaopin more imagination space, after all, Zhaopin has more than 70 million user resources.

In the prospectus, Zhaopin does not describe its future strategy in a very exaggerated language, simply by "attracting and retaining more users through branding and strengthening the user experience, capturing and retaining more customers, continuing to pursue our mobile strategy, expanding our product range, and pursuing strategic investment and acquisition opportunities." ”

So this time, what investors are bullish on Zhaopin? I think that in the vertical recruitment, when peers, such as classified information network, workplace social platform and high-end headhunting network, have launched the challenge, Zhaopin has accumulated 20 years of 274,450 employers, including multinationals, small and medium-sized enterprises and state-owned enterprises, as well as a great number of resumes, which is one of the greatest assets of the intellectual Union, as well as hunting 58 the same city, net and other opponents do not have.

With these big data, Zhaopin can look for more development opportunities outside of the "job platform," such as social networking and vocational education. And in the roadshow, Zhaopin revealed his own direction: in the field of education, it will focus on the middle and high-end people to the core of the training of the workplace training; in the recruitment field, Zhaopin to strengthen the "campus recruitment" and the high-end crowd of "smart joint", in the field of assessment, Zhaopin will launch the "intelligence-linked evaluation" To conduct job evaluation for the lower and middle-end people.

To make better use of the big data Zhaopin has, they will also acquire a 100% per cent stake in Jobs DB China investment company from Jobs DB, a $15.72 million deal, to take over jobs db's business in China. Jobs DB is best at the big data mining technology.

In the future, data could be the biggest trading commodity, critics say. If Zhaopin rely on job recruitment as a profit model to achieve the IPO, then Zhaopin's future is to grasp the large data mining and operation, and to expand the rich business and profit model.

Previously, Zhaopin has been looking for a listing, but suffer from peer worry preemptive listing, the wisdom of the Union has been unable to do. And the five-round financing stock is mostly in the hands of institutions, now on the market, institutional investors can finally be less urgent. Can this give Zhaopin management a "loosening up" that will allow them to be more free for the future layout of the intellectual Union?

So the current listing can only be said to be the starting point of Zhaopin, if management and staff to this end, Zhaopin's future is worrying. For the transformation of the intellectual Union, we should have hope, from headhunting to network recruitment, and to propose to build a career platform around users, the intellectual union has been in the leading industry to change, change is one of the genes. Next, we should pay more attention to IS, Zhaopin succeeds to obtain the financing, how in the high-end recruitment, the vocational education and so on new domain obtains the growth, this decides the Zhaopin future!