IP Bibi look: The Demon clan Oppo in the end which strong?

Wen/Li Junhui is a mule is a horse, to pull out to know. In domestic mobile phones, there is a force can not be underestimated. We can call them the Guangdong faction, including ZTE, Huawei, OPPO, the Charm clan and so on are representatives of this force. They all rooted in Guangdong, although the beginning of different, but invariably entered the smart phone market. Among them, as the representative of the Guangdong-made mobile phones, Dongguan Oppo and the charm of Zhuhai is one of the best and many similarities, for example, two companies were established in 2003, one is March, one is April; both are built on MP3 players. Two companies in the two or three-line cities have a complete distribution network and channel layout; two companies are keen to switch their direction into the smartphone market, of course, both mobile phone prices have been very high. It can be said that in the era of MP3 subversion, two companies in the market began to emerge, and in the decline of the MP3 smartphone when the rise of the two families are in time to stand in the air, and always both earn money and lead the trend. If there is no variable, the two days should be more carefree than now. And when the mobile phone, represented by the millet phone, held up 1999 of the pricing to disrupt the smartphone market, everyone's good days were affected. Speaking of this, we have to say that the oppo and the charm of the family in the market strategy of the difference. The same as domestic mobile phones, Oppo obviously in brand building and customer positioning planning to do earlier, from the song song to the overwhelming ulike TV ads, and then to the United States a beat, to the female user-oriented, insist high hit, do high-end mobile phone has been the core strategy of Oppo. Against the charm of the family, under the pressure of the millet themselves rolled up their sleeves, to a lower price counterattack, pricing a drop again, until 1799 touch the lower end of the smart phone price. But the problem is, if the oppo core positioning is female users, millet is the so-called enthusiasts, cock silk, then, what is the position of the charm clan?　　The Phantom executives, it is said, are not sure. Can be seen, although the same for the Guangdong send mobile phone, but oppo and the charm of the family style is very different, then, if two PK intellectual property, you are more optimistic about the love of advertising oppo, or prefer the low price of the charm clan? As we all know, in terms of gold content, patent is undoubtedly the best indicator of the strength of enterprise intellectual property.　　To this end, this article will be based on the National Intellectual Property Office's website statistics, from the overall size of the patent, patent protection, patent protection structure and patent protection and other dimensions of the situation of the two companies to compare and analysis. PK IP Patent Licensing: Oppo leading the charm of many through the table, we can see that in the total number of patents can be retrieved, Oppo is 15 times times the charm of the family, in the invention of the publication, Oppo is 18 times times the charm, in the number of inventions, oppo is the charm of 25 times times; In the number of utility model patents, Oppo is 36 times times the charm, and in the number of designs patents, the Charm clan and oppo very close, only 5 less than the oppo. Perhaps many of the charm of the family of iron powder--Kerosene is difficult to accept the result of this comparison.　　But this is the reality, in the patent application for protection, although the same for the canton to send mobile phone representatives, but, the charm and oppo gap can only be described with great. PK Intellectual Property Protection awareness: Oppo of the charm of the family through the table, we can see that two companies set up a similar time, but in the patent protection applications have their own. Specifically, in the invention of patent applications, Oppo is the company set up 1 years 7 months when the first submission of the Invention patent application, and the charm is set up 1 years 8 months when the submission, two difference is not big. In the invention of patent licensing, oppo than the charm of a year ahead of the first invention patent licensing-mobile phone to judge the type of control of headphone insertion. In the 20,012 years of February, the charm family got its first invention patent license-the touchscreen operating system, the mobile phone with the system, and the Touch button activation method. In the utility model patent application, OPPO was founded 6 years ago, the first to submit a utility model patent application, more than the charm of a year ahead, and in the utility model patent licensing, Oppo also logically lead the charm of a year time. In the design patent application, the charm family is 10 months after the establishment of the company submitted a design patent application, and Oppo is the company was established 5 years 9 months before the first submission. In the first licensing of design patents, the enchantment was 4 years and 2 months ahead of Oppo.　　This shows that two companies in the patent Protection awareness and preferences, oppo relatively more emphasis on invention patents and utility model patents, and the charm of the design of the patent love unique. PK IP Defense capability: Oppo is slightly stronger than the Phantom through the above two figures can be seen, in the authorized patent, in the invention patent, utility model, design layout, the proportion of Oppo is: 13%, 75%, 12%, and the proportion of the demon family is 4%, 15%, 81%. Clearly, Oppo is a micro-innovation strategy through the utility model patent and invention patent to build protective wall, but the charm family is more to experience the strategy to impress users with the design. From the angle of competition and defense of intellectual property, Oppo's competition and defensive ability is better than that of the Charm clan.