iphone makes At&t the blame: Data business as operator contention Point

It Time magazine/Lio Jin (comprehensive report) the iphone is a double-edged sword for at&t. Although it let At&t earned a pot full, but also incur the user to the network quality of the strong dissatisfaction.　　In the post-phonetic era, operators are secretly exerting themselves as the "digital giant" iphone aura has not given its American partner Att too much glory, on the contrary, in recent time, the United States's largest telecom operators in trouble, Shing. December 16, 2009, Newsweek columnist Daniel Leons on his blog to call on iphone users to launch a "lock-throat operation"-at the same time to download as much traffic as possible data, the goal is to let ATT's network collapse.　　The news quickly spread across major forums, Facebook and Twitter, attracting a large number of iphone users.　　' We know that the vast majority of users are able to see the nature of this action: it's an irresponsible and pointless move, ' ATT spokesman angrily said. Later, Daniel said on his blog, "It's just a joke, it doesn't make any sense in essence, but the whole thing may be a evil, and we've succeeded in getting everyone to focus on ATT and their bad service." "A joke" has sparked a spectacular protest, but its only trigger is the ATT user's "casual" complaints. In a conference call with Swiss bank investors, ATT's wireless service and customer service head, Lalf Delaviga, said iphone users accounted for only 3% of ATT mobile customers, but they took up att40% network traffic.　　He said the company is looking at ways to encourage consumers to limit the use of data networks and reduce surfing and downloading. A stone stirred thousands of waves, and Ralph's words ignited the user's anger at Att.　　For now, iphone users can use data traffic with unlimited amount of $69 a month.　　However, this is just a fragment of att trouble.　　At&t in December 2009 February, Att abruptly renounced the prosecution of Verizon Wireless, the second-largest telecoms operator in the United States, which was somewhat unreasonable compared with ATT's "menacing".　　In early November, ATT formally filed a legal lawsuit against Verizon Wireless, saying the latter had put a 3G network television advertisement deliberately misleading consumers, causing ATT to suffer huge economic losses and asked Verizon to pay the corresponding compensation wirelessly. Verizon's "Problem" ad was a stark provocation for Att. Verizon Wireless began launching a television commercial on its 3G network in October 2009. In advertising, Verizon wirelessly maps its 3G networkThe coverage is in direct contrast to the ATT3G network, and the area where the latter network cannot be covered is called "white space" to show that the 3G network coverage is much larger than the ATT3G network. Att believes that since Verizon Wireless TV advertising, ATT lost some market share, because Verizon Wireless deliberately proposed the so-called "white space" concept, so that consumers mistakenly believe that att in these areas can not provide network services.　　However, the appellate court dismissed ATT's complaint, claiming that the evidence was insufficient. Despite Att's lawsuit, Verizon has intensified its mockery of rivals.　　On the day ATT gave up the lawsuit, Verizon spokeswoman Jeffrey Nelson repeatedly updated his microblog and referred to ATT's spellbound 15 times: "ATT has finally given up on Verizon's baseless prosecution" and "now ATT should focus on upgrading the network." In fact, the nagging complaints of users are the ATT real headaches. The company's 3G service has been subject to bad reviews by users. iphone users are strongly dissatisfied with their drop rates and the slow pace of wireless internet traffic.　　This is particularly pronounced in densely populated New York and San Francisco. ATT has become the most popular user-criticized operator, according to an American poll. Doughelmreich, analyst at Roth Consulting, points out that ATT has never been the most user-satisfied operator or the worst company, but is now the lowest-user-satisfaction company.　　ATT is labeled as poor performance.　　The analysis of public consultation argues that if ATT cannot reverse the image in the user's mind, its consequences will be immeasurable. Double-edged sword as Att became the target of criticism, some third-party investigative organizations stood up to defend it. Recently, foreign media reports, a number of wireless network performance monitoring Company's data show that ATT network performance than Verizon.　　The reason why the ATT network performance is low, is likely to be affected by the iphone flaw.　　The average download speed of ATT is faster than Verizon and the signal strength is 75% better than Verizon's, according to a report by Rootwireless Inc.　　Roger Ente, a marketing research firm Nielsen Senior vice president, says the iphone's performance is widely perceived as impeccable, so it blames ATT's poor network performance, which still has "serious flaws" in direct voice communications and data transmission.　　Roger Ente may be able to reduce the user's criticism of ATT, but the reporter in the interview learned that the handset's signal reception capacity is an important factor in the experience, and wireless network performance is only one of the factors. It is worth pondering, even if the att by the public's bad comments, its spokesman Mark Sigel repeatedly claimed that the company's wireless network equipment in the United States in the leading waterFlat, its 3G network operating speed is also superior. ATT's investment in network upgrades is not a small number.　　In 2009, says Siegel, the company spent 17 billion to 18 billion dollars in network upgrades, and in 2008 it reached $21 billion trillion. Logically speaking, ATT's network performance is not a problem, rootwireless company's research report is this evidence. The iphone user's complaint about it may be an injustice.　　But the complaint came after all. In fact, another factor to be overlooked is that since 2008, when ATT gained exclusive access to the iphone, its mobile data consumption has grown by 4,000%, while the US's most acclaimed Verizon has grown only 1000% per cent over the past year.　　A telecoms consultant said that ATT did not anticipate such a huge demand, it increased the speed of the network did not keep up with the user's demand for data, so all kinds of problems broke out. According to Bernstein Research, the iphone's data consumption is twice times that of a typical smartphone and 5-7 times that of a typical Internet device.　　A recent analysis by Morgan Stanley also points out that the iphone accounts for only 17% of global smartphone sales, but its web browsing has reached 65% worldwide. But ATT is not tired of the iphone's big appetite. ATT, head of wireless services and customer services at Lalf Delaviga, said the company will increase its investment in wireless networks and promise users: "I assure you that ATT will attach great importance to the quality of the network, and we are working in that direction." "The Wall Street Journal has pointed out that ATT paid a lot of money, the iphone has become its cash cow."　　Currently, data consumption has become an important part of its revenue. At the end of 2010, ATT and Apple's exclusive sale of the iphone will expire, and the iphone's fate is one of the industry's most fervent guesses.　　The industry even speculated that the sale of the iphone to Verizon would be the next big feature of the iphone. Verizon is investing billions of of dollars to upgrade its network, and the network's ability to load data is no longer a problem, Anthony Mai, Verizon's chief technology officer, said December 18, 2009. Myron said: "We are ready to support the iphone traffic." "Until the answer is revealed, it's all just speculation. Even without the exclusive right to sell the iphone, ATT is not necessarily too sentimental. The Wall Street Journal wrote that at present, major operators are pushing smartphones to get higher profits from the data business. It is reported that Verizon to the amount of 100 million dollars to promote the Motorola smartphone droid sales. The upsurge of voice consumption is receding, and the data business is getting more and more bullish. The new competition is starting, and ATT may be looking for an alternative to the iphone, and quickly upgrade the network to meet the "data giant" that dominates the future.