IPhone6 persistent shortage of operators and retailers why are not anxious?

Wen/Chen Contract machine provinces are very nervous, bare metal more difficult to buy, and certainly to wait. China Telecom is responsible for terminal sales of a staff to NetEase technology said. After nearly one months of listing in mainland China, the shortage of iphone6/6plus has not been eased. In short, there is no goods, I can not buy, 16GB better, but 64GB can only wait for some time. Another staff member in China Unicom responsible for terminal sales said. The lack of supply has also been a source of movement in China, only slightly better than the other two operators. A frequent contact with the mobile phone Circle site Editor, in the trustees, twists and turns one weeks later, finally moved from Beijing to a business hall got a silver 64GB version iPhone6 bare metal. is the iphone new machine sales hot, or is the channel stock originally insufficient? Why has the operator reacted so calmly to the imbalance in supply and demand? Is it easier for consumers to buy from second-hand channels than to channel their carriers? Good at roasted seeds and nuts of the ox Another new love, who is robbing the iphone's thunder? Status quo: In the end which section is out of stock? iphone in mainland China sales channels, mainly including Apple's own channels, operators channels, social channels three categories, including the social channels, including Di-Shun, suning and other chain stores, but also to the Beijing-East as the representative of the electric business channel. On the Apple website, if the consumer chooses to IPHONE6,16GB/64GB/128GB three versions of the estimated delivery time is 7-10 working days, if the selection is Iphone6plus, these three versions of the estimated delivery time is 3-4 weeks. Even after 7 working days, I can only receive it after two weeks, so I have to ask for help from a friend who works for the operator. Fruit powder Xiao said, with the help of friends, she finally last week from Beijing Mobile Business Hall bought a 64GB version iPhone6 bare metal. Wanyi as lucky as the fruit powder is not much. According to Unicom Huasheng (China Unicom's Terminal Company), the Sky Wing Terminal (Chinese Telecom's Terminal Company), a number of staff revealed that from October 17 iphone6/6plus in the domestic sale so far, there have been many friends please they buy from the internal channels, but most people are waiting in line. 16GB Good to buy some, but the 64GB version is really no goods, need to wait. A staff member in charge of terminal sales in China Unicom said the first batch was not very plentiful, and the consumer demand for this generation of iphone products was mostly concentrated in the 64GB version, so it appeared more out of stock. Mr. Zhang, who works for a mobile phone chain, also expressed the same view: not buying iphones is more consumer than in the past years, but most of the fruit powder after using the past few generations of products, want to upgrade the time to have more experience in the promotion, 16GB of storage capacity is clearly not enough to meet their needs. The electricity business channel also reflected the consumerChanges in demand for mobile phone capacity. Not only that, the full Netcom's public version of the iphone is more scarce. In the Jingdong, search IPHONE616GB, you can see mobile 4G version shows that there are goods; search IPHONE664GB, in addition to a small number of mobile 4G version, the other shows no goods. Similarly, in suning easy to purchase search IPhone6, show that there are more than 16GB mobile 4G version, there are a small number of full netcom public version, but the 64GB and 128GB volume is not much, showing that more mobile version of the goods. At present, all channels have not published iphone6/6plus first batch of stock and sales data, but according to close to three operators of the people informed that the operators than the public channels of supply more, but the first batch of stock is not much, starting on the day of an operator in a province also on 200-300 units. Why are operators so calm in the face of shortages? Out of stock, mainly because Apple is using the game of hunger marketing, each generation of products in the early days of the IPO is the case. But that's not all the reason, says one analyst close to the operator, and operators ' enthusiasm for selling Apple's handsets is falling, and they don't want to spend too much money on stocking up, supplemented by high subsidies. This is quite different from the sales of past generations of products. In the past few years, operators have been more willing to take advantage of the iphone's sales to drive the growth of high-end users, ARPU (average monthly revenue per user), and, at the same time, under the stimulus of high phone subsidies, people are more willing to buy an iphone contract from the operator channel. One obvious change now is the extent to which operators have scaled back the iphone subsidy – a iphone6/6plus subsidy from the two carriers, compared to previous generations of iphones, under a contract plan announced by China Unicom and the Chinese telecoms company. For example, China Unicom set up iPhone5 two-year, three-year 0 yuan purchase monthly fee threshold is 386 yuan, 286 yuan package, and to iPhone6 two-year, three-year 0 yuan purchase monthly fee threshold is 596 yuan, 396 yuan package. At the same time, has been netting tens of millions of of the iphone in the Web users of China Mobile, but also adopted a cool way to deal with: decisively canceled the new generation of iphones for the exclusive package, only for it with the existing 4G basic package and the purchase of the phone bill contract. The iphone is an important product, but it's certainly not as important as it was a few years ago. A staff member in charge of marketing in China Unicom admits that China Unicom's marketing commitment to the iphone is declining compared to the two years when the iphone was first introduced. In the opinion of Zhang, CEO of the media, operators ' attitude towards iphone sales is not surprising. Chinese Unicom and China Telecom, which began selling iphones in the late October 2009 and the first quarter of 2012, have benefited more or less from the sale of iphone contracts over the past few years, adding to the iphone's 3G high-end subscribers to the two operatorsLong and data flow growth, work is not. At the same time, Unicom and China Telecom have also been saddled with huge marketing costs and high cost pressures. Under the policy of cutting costs and reducing terminal subsidies, operators have to make changes in the terminal operations process. More importantly, in the last year or two, there have been a number of flagship handsets that have brought large numbers of high-end users and data traffic growth to operators. As a result, operators who have worked for Apple for years and once plunged into a marketing battle have begun to consider untying themselves on apple trees. Carrier subsidy reduction, the impact on iphone6/6plus shipments is relatively small. Peterlin, senior analyst at Strategyanalytics Wireless smartphone strategy, said in an interview with NetEase technology. This proves to some extent the correctness of the operator's changing marketing strategy: On the one hand, operators do not have to invest huge sums of money to sell iphones, because the power of Apple to buy a new generation of iphones is less likely to be constrained by operator subsidy changes; , there is a need for consumers will also go to buy, it is inevitable that according to their own needs to choose the network of different operators. What operators need to do is focus on building their 4G boutique network. Social channel: IPhone6 has been robbed according to the strategyanalytics market research, compared to the operator channel, the new iphone machine in the public channel of the shortage situation will occur more. In fact, mobile phone price fluctuations in the second-hand market also partly reflect changes in the supply and demand situation. In a sales of second-hand new machines, to earn zero difference business channels there, NetEase technology has been a iphone6/6plus on the price fluctuation table. The reaction of the November 8 day mobile Phone Sales Market chart shows: 16GB mobile version of the white IPhone6 relatively good to buy, the same day price of 5250 yuan, less than 5288 yuan of the official price, the entire Netcom version of the price is slightly higher, 16GB full netcom version of black IPhone6 real-time price of 5350 yuan. On the same day, 64GB full netcom version of the gold, silver iPhone6 price of 6200 yuan, 6500 yuan, are higher than the official price of 6088 yuan. In addition, the full netcom IPHONE6PLUS16GB version, 64GB version and 128GB version, according to different colors, the price of the day at 6050-6200 Yuan, 7200-7320 yuan, 8850-8950 yuan. The latter two versions were priced at higher than the official price. According to the person in charge of the channel business, although the iphone6/6plus supply is insufficient, there is room to earn the difference, but it is not the hottest mobile phone that is being fired at the moment. Now the most popular is the high version of a domestic brand flagship machine, you can sell to 4600 yuan. The official said that the standard version of the mobile phone and the high version of the government price is 2999 yuan and 3699 yuan respectively. Obviously in the price waveMove the most sensitive second-hand channel, this handset already robbed Iphone6/6plus's thunder. In the past, 3000 yuan price has been considered a lack of brand premium capacity of domestic mobile phone price red line. Zhang that, in many domestic brands of mobile phones, can form a climate of products are rarely seen, however, can let consumers take the shot of domestic mobile phones have been more and more. After a few generations of products, the Chinese consumer's love for the iphone has become relatively cool from madness-those who have a good impression of Apple's phone, but not the other, in the past two years, there are more and more affordable options, in addition to Huawei Mate7, ZTE's Nubia Big Calf series, cool-school Grand series, Vivox series of mobile phones, have formed a certain reputation.