Is the big data about immortality or destruction?

Big data is really a word that's already a little smelly street.

As a marketer, we are helping advertisers manage our budgets, so we can't just trust them blindly, and tell ourselves that it's right to take all kinds of plausible corroboration.

At the same time, we cannot move on to new ideas and forget the importance of traditional meanings. We will not hinder the development of the times, but we can not live for advertisers for several years or even decades after. So, be realistic and look at the problem.

We see the word "Big data" being deified and abused. Also saw from the marketing industry's own rebound: "Large data god horse, are deceptive." Come on, be mature. Large data is not a savior, nor is it natural or poison. The client is not a fool or a god. So we had better be able to face the problem objectively rather than negative resistance or take big data as a lifeline to sell ourselves.

Of course, big data is really one of the trends in digital marketing. I don't want to explain this too much.

However, large data is not unique. One of the logic of Big Data marketing: Everyone will be recorded, each person's consumer demand will be http://www.aliyun.com/zixun/aggregation/9285.html "> data interpretation, classification, regardless of size." So embarrassing things happen, everyone, at the same time have more than one consumer demand, and even this demand may have dozens of. If you have just bought a car, in the big data, you belong to auto insurance, belonging to all kinds of automotive supplies, and even belong to various financial institutions ... so the saddest thing happened. A brand with low gross margin will always miss you.

This thing is happening now, for example, in the search industry, keyword ads, the word "English" is almost "contracted" by training institutions, but it is really difficult to sell English books to show. Why? Maori。 A click for different advertisers, the value of different prices, different industries have different Maori ability, for the largest affordable market costs are also different.

So if the marketing of big data becomes the only one, then there will only be two possible: 1. The low margin of the brand, products will be almost no marketing support in the case of "unknown" spread, so the FMCG industry will be very miserable. 2. Higher prices, from the low margin to the high margin, to strive for greater market costs accounted for.

Obviously, both are talking, so stop using big data to challenge everything. Large data is only a tool to do better in one aspect, and inclusion is more realistic thinking. Marketers, please, stop using extreme methods to get attention. We can not use a method to bring the miracle to the marketing, otherwise this discipline is shit.