Is the fresh electricity dealer selling vegetables?

Suddenly http://www.aliyun.com/zixun/aggregation/12210.html "> fresh electric Dealer This shiny noun constantly appear in the media, seems to be a very amazing invention!" However, the most discussion we have seen in the media so far is the so-called model of the Fresh electric dealer, not the leek how much 1 Jin! What does that mean behind this? means the dilemma of a fresh electric dealer. It is difficult for us to see a so-called fresh electricity business, but the competitors of fresh electricity dealers-large supermarkets in the community shop, vegetable market, community selling vegetables and fruit stalls are still thriving and comfortable. Back to the irony we found: what fresh electricity business, is not the internet to sell vegetables!

All right, everyone, forget the O2O, forget how the fresh electric chamber changed the lives of the people. Everything is a cloud! Then, I'll explain the purpose of this article: Let's look at how the dilemma of the Fresh electric dealer is produced, and then analyze how we do it.

Let's analyze the industrial chain of the "sell vegetables" thing. I want to emphasize my analysis method: Analyze each link data, the standard, the information flow between each role, logistics, capital flow--the contact point between these 3 kinds of flows.

We're going to prepare a potato story, and we analyze a potato from the process of growth to the table, which does not contain assumptions, completely based on common sense.

Stage 1th: potatoes grow to edible potatoes. Stage important link: seed, fertilizer, pesticide, soil. Data to reflect: is the potato a good breed? What fertilizers are used during the potato growing? Have you ever used pesticides during the growth of potatoes? Stage results:

√ is the potato a good, ecological potato?

√ What is the production cost of this potato?

Phase 2nd: This potato is sorted (assuming this link), tested (also assumed), packaged, fresh, then shipped (who is the key issue), into the city (destination is the wholesale market or fresh channel warehouse?) ）。 This link we see:

√ Logistics: Who handed it to whom? How much is the logistics cost? How much is the storage cost?

√ Information flow: How do fresh sales channels get this potato message? How much do you know about information?

√ Capital Flow: The first phase of the sale of the end, the transfer of funds. But what kind of money flows?

Phase 3rd: This potato reaches the community distribution point from the storehouse. Obviously, this link is completed by fresh channel wholesalers. We need to consider some questions: how many potatoes are shipped together? In what form? How is the warehouse recorded? How long will the potatoes stay on this stage? There are two major issues in this segment:

√ Warehousing: fresh, transfer positions.

√ Logistics: Transportation cost control. The problem is that Wal-Mart is good at predicting exactly what number of potatoes to ship on a per-route basis. But the problem arises: the best answer to the data requires a large amount of data, supported by statistical levels of data.

The 4th stage: The potato through the long road, through the last kilometer to reach the destination, and then boarded their own stage-the table. Finally we saw the direct battlefield of the fresh electricity business, the competitor has more than: hawkers, supermarkets, fresh electricity dealers (assuming this role). And the buyer has: the hotel (must be divided into size), family, canteen. Let's analyze the key points of the process:

√ Information flow: What is the way to buy and sell a home? How much is the cost of this approach?

√ Logistics: What is the location of the transaction, the cost is how much?

√ Capital Flow: What is the way money is traded? Is it safe? How much does it cost?

A summary of the potato story:

1, potato on the table 1th to 3rd stage, not what we call O2O, but is business-to-business. That is to say, most of the fresh electric dealers have so far been offside-doing business-to-business o2o things.

2, China's agriculture is still very backward! Agriculture in modern society should never be agriculture, but industry. The difference is: Standard!

3. The most critical competition node of the fresh electricity supplier actually occurs in the 4th stage-the last kilometer. Fresh electricity business than the traditional way to sell vegetables more than a link-delivery. And the raw electric power providers in the information channel is indeed superior to the traditional industry-vendors to store rent, stores need venues, customers need to spend time.

4. Traditional business is really great:

√ Suguo supermarkets in Nanjing supply its own brand of rice, edible oil. We can see from the story of potatoes that this requires a 1th-link regulation, dealing with 2, 3. This requires huge sums of money and sales. We must salute!

√ Wal-Mart's enterprise data control is worth learning, how to reduce warehousing, loss, transportation costs, how to deploy supply, this is not a simple capital strength, but management, technology, statistical data analysis of the comprehensive strength. We must salute!

5, combined with the story of potatoes, we analyze the current fresh electricity quotient of a conclusion-the traditional vendors generally sell common varieties of vegetables and fruits, and many of the founders of fresh electricity business after the conclusion is that must sell characteristics, high-grade category. From the story of potatoes we found that the profitability of conventional goods sales depended on data statistics, cost-sharing through sales, and control of supply chains. So why do hawkers and fresh electricity dealers not have these advantages but are profitable? The problem is in the last kilometer of the fresh electricity supplier. Is the idea of managing high-grade products correct? I think, high-grade goods profit is a false impression, you are in the profit to fill the delivery costs-this game, the seller to reduce profits, buyers price no real concessions but to save the physical strength, only the logistics to make a hard money.

6, to the fresh electricity business entrepreneurs a proposal: from the Community shop, line online under the combination of the first to serve as a micro-letter selling vegetables, using the cost advantages of social marketing to open the market, establish a brand. The second step opens the chain to expand the operation. Don't touch the supply chain at first, you can't handle it! From the 28 principle of ordinary products, do not deliver or collect delivery fees.

Finally persuade the entrepreneur to be pragmatic, do not just do platform dream. Group buying was messed up, don't O2O spoil!