Is the product EQ or IQ problem?

A few days ago, cousin interviewed an Internet company, leaving only the written part of the EQ test and IQ test two parts. IQ test is very simple, nothing more than some guess numbers, primary school questions and the like, the problem lies in the EQ test. Behind the EQ test system is a set of scoring system, the subject will hypothetically give you the choice you will choose what kind of job in the same salary, your choice must be consistent. If you can not pass this test, rivers and lakes goodbye.

When we evaluate a job seeker, we adopt this method to "identify" him. When we design a product, what kind of method is used?

The question we most want to understand is: What exactly is the user? To find out, we need to know the user's gender, age, constellation, weight, menstrual period, income level, singleness, etc. To help us judge, I tell you, tonight hotel specials, we used to determine the reasons for the decline in orders is a large ticket user's girlfriend menstrual at the end? We also promote different activities and products, and then through the complete information Collect and analyze data, and even record the time between two layers of funnels of the user to judge whether the user enjoys a smooth experience to verify what kind of user's product needs are satisfied by their products. This seems to have become a popular way to invest small, quick, non-toxic side effects.

Mathematically, the purpose of physics and physics is to describe or explain the laws of the world. This matter has been debated, but in real life, they are often used by us as weapons and rulers, and we use such tools to "perfect" Describe a physical object, such as a cup, described by color, caliber, caliber, handle height, degree of bending, texture, etc., and skilled artisans can make the same cup through these descriptions, which we think is Is a way of "describing the world."

On the Internet or on the mobile internet, we think we can easily test the user's likes and dislikes through this way of describing the world. If I can describe a cup, why can not I describe my users? But in fact, Products under this methodology are often unable to get a lasting welcome, is our operational problems? However, the operation has not changed ah, even if the customer service call is the same, is the user changed? Then I try new Is it possible, but how many of us test the user's chances? So the topic comes back, is the user changed? Can we describe the user by describing the way the entity object is?

Please forgive me in an article asking so many questions, but asked here, the problem is much understood: How do we know the user as a person?

If you ask you to comment on the other half with one sentence, we will hear a lot. However, "He is a very patient person, but his temper is terrible." "She is a girl who is usually thrifty but Occasionally I would like to have a romantic candlelit dinner at a fancy restaurant. "" He usually works fine for me but always wears overtime on weekends and does not stay with me. "This is the real user. This is a real human being, a paradoxical complex . These complex paradoxes, what scales should we use to measure? This is a difficult question to answer, we are active in different segments, all areas have completely different business and processes, but we are facing Are the same, are unable to use mathematics and physics to explain the true flesh and blood.

Know one person, know one person, meet each other's needs, and finally allow each other to accept themselves, so that each will miss themselves, this is our ultimate goal of making products, but also our most basic goal of falling in love. This is what I said in front of so much nonsense to express, and people's likes and dislikes are not static, we find ways to describe the user is very easy to come to the constant negation / suspicion of their own circle, but relies on the figures to describe the user, but with emotion It may be a better idea to know the user in ways and to rationally summarize the qualitative laws under a certain sample in a higher position. The user as their own pursuit of the other half, the problem is much simpler, after all, there are numerous online "literature", what the sister tutorial, take the girl, clever take a small fresh, have provided a detailed Step, but after all, we are serious about products, combined with our work, here to summarize a bit universal suit:

First, to ensure that users always listen to the idea

In daily operations, or during user interviews, seize the user to give us the prompts, his a sentence, his view of a certain things may be our basis for making product decisions, and actively respond to further The idea of ​​mining users.

Second, ask open questions

Is the issue of openness, not the opening of the "sex" problem! The so-called, reeling has three wastes, in it, busy, early to sleep, Goddess Sambo, why, Oh, to take a bath. Obviously, the problem of no taste is not what we should mention. This article has already asked a lot of questions, you have a look.

Third, for the user's response, provide positive feedback

Express interest in the user's feedback, a user mentioned a little bit, we make very detailed feedback, so that users feel that we really do communicate, rather than interviews, the user will provide more information, instant 99% interfere with the information, you get not only 1% so simple.

Fourth, to become users

This argument has been raised numerous times, it is not easy to realize, forget their own professional knowledge, one second of Kung Fu is not a day or two can practice out, as users not only use their own products, but to experience the user Because in the end because of what the emotions, because of the rain? Because the first love girlfriend married? Or because the stock market fell? To become users, rather than become users of the product.

Five, tell the user what you are most interested in

Knowing the user, and further becoming a user, we have a whole new understanding of our "product." What exactly do we provide to the user? More specifically, what do I want to offer to me? The question to consider at this time is not what the user likes, but what do I like as a real person?

Did not get enough 10, can not call the dragon. The things you want to study have already been said, in the study of products, research users, we can try stupid, stop to think about, to do this product, more about IQ or EQ?