Is there a new outlet for mobile internet education?

In addition to Ali newly introduced Ali teachers and students. A job network, announced recently: "Our goal is very clear, will be on the tens of billions of school communications, hundreds of billions of the size of the teaching and the trillion-scale under the line teaching and training industry to reform," why more and more Internet companies began to intervene in the "Home school communication" field? The complex entrance to education lies in the complexity of the entrance to education. Everyone is seizing the entrance to education, but the education user relationship is complex, in the choice of user pain point, is to solve the teacher's needs? Student needs? or parent-side needs? or the three of them? As a platform-level product, the user pain point is very important, stare at a point in-depth, attract and quickly accumulate users is the basis for development. This matter also relates to the commercial form, the student or the parent, different user angle cuts will have the difference, will affect the platform construction after the commercial form greatly. From the entrance of students, solve the problem of the product has been a lot of: a job network, ladder nets, homework help, ape questions, Aicola, ask him. Homework problem is the pain point of students, attracted to enter the field of many enterprises, but the specific product form is still different. For example, ladder nets, a job network with the teacher as the center of gravity to solve the teacher's layout homework problems, more focused on solving the teacher's pain point. And the homework help, apes, etc. focus on solving students homework after the problem, you can ask students, to do social, the teacher is only auxiliary answer students questions, the essence of the students to solve the pain point. From the business model, the ape Question Bank, from the Civil service examination demand Point, take the direct charge to the student model. and began to try to copy the model to the field of college entrance examination, the user accounted for the high number of candidates nearly one-sixth of the share, but the coverage so high that the pain point problem solved well. But the monkey bank recently announced that the product is free, because payment is a threshold, blocking the entry of student users, in order to develop user size, reduce the threshold, the abolition of charging mode. "Parents ' entrance" and common difficulties no matter what form, from the point of view of the work of the product did not address the needs of parents, this may be a job network to emphasize the intervention of home school communication products is an important reason. Log in with a job network, the page right below the beat of a group of data, it is easy to attract your attention: There are 29412 primary schools, 145,552 teachers, 7,014,777 students, the number of bright eyes behind, but no parental user data. Another set of data is also useful. The number of students enrolled in the Web site according to the public data is tens, but the parents registered users only 500,000. It can be seen that the existing products from the job does not solve the problem of parents ' needs, and parents in the education link is an important role to be ignored. Home-school communication through the transformation of traditional school communications, the use of mobile Internet richer, more convenient forms to replace the backward, charging, negative news constantly text message "school" seems to be. On the free one, 360 of the free kill the toll of antivirus software has been proven round. But the reality is still more bone than logic, the face of traditional school communication, the original carrier brand, complex campus channels accustomed toThe separation of sex, users and decision makers, the gray interest chain, the product center of gravity, teachers and so on, all these need a whole set of solutions. Therefore, although the traditional "school communication" with simple SMS is inevitable to replace this trend sooner or later, it is necessary to see who is the most suitable solution for the industry, so who will be the first to break out. Participants in order to form a "tuyere" to create a new model, or to transform, subvert a traditional industry, need more and more participants in the industry to practice and promote, is the result of various participants, including the continuous participation of new participants, industry concerns, capital participation, but also including education, Mobile Internet related industries and other parties involved. As the earliest practitioner of the K12 stage of educational social products, Dragonfly has been deeply aware of the changing process and temperature of the development of the industry. In the past two years, with the development of the industry, there are many mobile internet companies in the continuous transformation, but also more and more traditional education enterprises to seek cooperation with internet companies. Dragonfly Interactive August upcoming Home school communication channel Investment has not been fully launched, has been consulted constantly, many with the education industry resource participants enthusiasm, compared to a year ago, has not been the same. The reason lies in the fact that Dragonfly interaction provides innovative cooperation for all parties to develop mutually-win development programs, using mobile Internet as a way to provide partners with new short-term revenue and to achieve long-term continuous value-added business value. At the same time, with more and more internet companies staring at the portal, and even attracting internet giants to join, today's bat giants are glimpse in online education and related industries. And the amount of money that Internet education firms raise from last year's million-dollar level to this year's tens of millions of dollars, can also see the temperature of the industry, the last week announced the two Internet education financing cases are above 15 million U.S. dollars, indicating that the capital activity in the continued heating, then how will the new air mouth formation and appear? Need to wait for the next performance and market development of many participants. The complexity of the educational relationship leads to the breakthrough that the education Internet still seeks in the choice direction. Will there be a new outlet for the education industry? With the increasing number of participants, the tide will be repeated. is basically a law: an industry from a single business from the beginning, if the direction of the second, third, until countless enterprises to follow the final wave to Amoy, who ran in the front, will be the final winner.