Ishin: The Revolution and the revolution

Think of a problem, as an IM long-term users, from ICQ, OICQ, MSN, Skpye, fly to today's micro-letter and so on, has used dozens of IM, but adhere to the use has not interrupted but only QQ, as to say that micro-letter is also promoted by QQ, Even said micro-trust friends are mostly from QQ friends, others are because of a variety of reasons such as a passer-by, come fast. Today, there is hardly any sign of a registration impulse to try some new IM, no matter how many bullets it assembles. such as mobile Jego, it brings me less interest than a day. Can not help but ask, is the market saturation or lack of innovation? Recently, first Guangdong Unicom and Tencent launched the "micro-letter Wo", but also Guangdong Telecom and NetEase launched the "easy Letter" to become a hot topic in the industry discussion, however, for me, whether it is "micro-trust" or "easy to believe" but not a little attractive to me to try to register and use, or that I am not a potential user of this kind of business! Thinking, let me think of another problem. In recent years, with the development of mobile Internet, the industry seems to have a voice, that is the life of the operators, and as the OTT business broke out, this voice is noisy dust. Almost everyone outside the circle has already sentenced the operator to death, or to be a good conduit operator or die. This almost and recently Zhang said that traditional manufacturing either net or die a single one. Then, I cannot help asking, is it true that only the part of the revolution, and not the life of others? to IM, for example, China's three major operators have launched a letter, Jego, wing chat, Ishin, friends and so on three major operators of IM business, the name is different but the implementation of the business is not too big gap. As for the development, can not help but say, any one take out on the thousands of millions of users, but its influence and micro-letter, QQ, etc., but the difference is too far. As for the reason, a random search on the internet, can be found in various experts mentioned hundreds of reasons. Of course, the main reason is attributed to the company system. It seems to be said that as long as this system is unchanged, it is only by others the revolution of the part of other people's lives. For example, an operator has said that the operator lacks the internet madman, the results later really introduced a number of so-called "crazy", but these "crazy" in the end are "High-profile" in, "low-key" out, or even, some internet madman to the operator will "not heal"? Summary yue: acclimatized. For example, the operation of mobile internet business, once also tepid, the results of a discussion or institutional issues, so from the system carried out a lot of exploration, such as business development base, the internet operation of the company, all these can be seen in the face of the Chinese operators in the mobile internet revolution, not without effort, But the efforts of a little too far, even a little confused. When the OTT impact became a hot topic in the 2013, some of the new moves made by China Unicom and the Chinese telecom could be seen as the latest adjustments and attempts to sum up the major changes. First, since the system can not be changed within a short period of time, it is impossible to introduce a large number of internet "crazy" circumstances, the initiative to OTT operators closer to learn and explore the Internet company's innovative way. From the easy letter, obviously more in-depth than the cooperation between Guangdong Unicom and Tencent, its follow-up innovation may be more interesting. Second, more initiative to open their own resources to cooperate, rather than passive open and passive cooperation. To be open to the resources in mind, the cooperation of the project in mind. For example, easy to believe that the telecommunications open SMS, voice, traffic and marketing channels, etc., to do this well, not to invest too much resources to the development of the business. The competitiveness of the business is reflected by the competitiveness of the JV company rather than the input from China Telecom, which is different from some operators ' promotion of mobile Internet proprietary business in a KPI-high mode. For example, in the letter, Telecom launched a free strategy, it seems that some "brandished from the palace," the feeling, but from the actual operators to promote business look, free than the so-called fees can bring new value, this is the 3G period unique business model. Third, from the division to the sole proprietorship to the joint venture, the continuous exploration of management model is conducive to the development of business independent of the original operator system. This point of cooperation between telecommunications and NetEase is obviously more advanced than mobile and Unicom, the joint venture is conducive to the definition of responsibility rights, conducive to the self-development of enterprises. For example, it is clear that the IDC cost of the letter and the net settlement between the Unicom and the mobile will be borne by the JV company. Four, and the mainstream OTT operators to work together to take out their own advantages of core resources, complementary to each other, forming a more competitive advantage than their respective combat. For example, NetEase operating the entire business planning, development and operation, which has always been known as "Product Manager" NetEase system advantages. For telecom, it lays a foundation for the rapid layout of Ishin in the custom terminal and its own channel as well as the investment of pipeline resources. Eventually forming the 1+1>2 effect. Five, in the integration tide trend, with a more open mind, break the barriers of the three major operators to mobile terminal platform for the opportunity to each other, to jointly develop mobile internet this big cake. For example, easy to believe no difference for China Telecom, China Unicom and mobile phones and fixed-line users mobile Internet services, this is more than the previous three operators only for their customers to develop the IM has a lot of progress. And for NetEase, in the Tencent Micro-letter of the powerful offensive, their own single struggle is obviously difficult to win, and telecommunications cooperation is conducive to the strengthening of its combat effectiveness. Coupled with China Telecom to "telecom strategy" and NetEase mobile internet strategy, believe that the letter is only a beginning, strong willingness to cooperate is the foundation of success. As for the development of easy letter itself, by virtue of the resources of the two sides to promote the introduction of a number of business features, short time to achieve the established goals is not a problem, the key is whether to retain users, whether in the follow-up operation to continuously upgrade the experience, telecom competitiveness and the Internet competitiveness of a combination of From this point of view, I think the operator of the life of others is a chance, one is the Internet twois finance, but as to how leather, perhaps in these deepening cooperation to explore the emergence.