It is of great significance to join the millet in Palawan

Abstract: Lead: American Science and Technology blog PandoDaily Thursday published the title of "Hugo Barak from the Google exit on the millet is a significant positive for the Chinese science and technology industry better" (Hugo barras departure from the Google is huge news for Xiaomi . Its bigger news for Chines

Lead: American Science and Technology blog PandoDaily Thursday published the title of "Hugo Barak from Google left to Millet is a significant benefit to the Chinese science and technology industry better" (Hugo Barra's departure from Google are huge news for Xiaomi. The comments from It's bigger news for Chinese Tech say that the Shambhala franchise is of great significance not only to bring a heavyweight executive to the millet company, but also to mark the start of an accelerated internationalization process for Chinese technology companies.

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Millet plots overseas expansion

The android Hugo Barra from Google to move to Millet is of great significance. It is also important that he will be responsible for global expansion in a company that, although only 3 years old, has reached a value of $10 billion.

Like most Chinese companies, the focus of millet has been on mainland China, only occasionally dabbling in Taiwan and Hong Kong, China. China has a population of 1.3 billion, internet users reach 590 million, and smartphone users up to 464 million. Such a large scale is enough to keep any internet company busy for a while-especially given China's unique market characteristics. This will have an impact on all aspects, from design and price to selling point and promotion.

But some Chinese technology companies have shown a willingness to go abroad, especially in the booming mobile internet market in Southeast Asia, but also in large areas such as India and the US. Millet's big Dig is a sign that the company is interested in becoming one of the few expansionist people.

For millet, to go abroad does have a high commercial appeal. The most important reason is the increasingly fierce competition in China's smartphone market.

Millet sells highly-equipped handsets over the Internet at low prices. For example, the company's Millet 2 mobile phone configuration is comparable to the top Android products, but the price is only 240 U.S. dollars, compared to the iphone in China, cheaper than 400 dollars. The company has also recently launched a 130-dollar red-meter handset-The original 100,000 was snapped in just 90 seconds. Like Amazon, Millet's hardware margins are slim, and their focus is on generating revenue through software services, some of which are related to the miui of new design elements for Android handsets.

However, despite the low price of millet, widespread concern, a large number of fans, but it can only with Chinese companies to eat the Chinese smartphone market. The company's recent share in China overtook Apple, which even made headlines in the US media. But overall, Millet is still ranked 6th in China, with a share of only 5%, far behind Samsung (17.6%) and other local brands, including Lenovo (12.3%), Yulong (12.2%), ZTE (8.7%) and Huawei (8.6%). Even though Millet's set-top boxes and smart shoes can someday yield huge rewards, millet must prove that its handsets and software can be sold to other markets to support a 10 billion dollar valuation. As an Android executive, Palawan has become one of the most important public figures in Google's mobile division, so his joining will not only become an important symbol of the internationalization of millet, but will also bring a lot of resources to the ambitious company.

Palawan will add an important team with international experience for millet. He grew up in Brazil and was educated there, then came to the United States to acquire a master's degree at MIT. He joined Google in 2008 as a product manager for mobile teams and previously held a similar position in Nuance Communications, a speech recognition company. Barak worked in London for the first three years of Google's tenure and later moved to Mountain View, Calif.

After the introduction of Shambhala, the Millet executives team will add a Portuguese-speaking, and once in the UK and the United States as an industry executive in Brazil. Brazil, like Russia and India, is an important market for millet, the China Daily reported. Latin America has become the fastest-growing internet market in the world, according to comscore, the US Internet traffic monitoring agency. Brazil is the fastest-growing market in Latin America.

China's corporate ambitions increase

UCWeb's UC Browser has just taken the crown of India's largest mobile browser, becoming the first Chinese internet company to occupy the top spot in both major markets, before the news of the Palawan Job-hopping. Meanwhile, UCWeb also announced that Alibaba founder Jack Ma has joined the company's board of directors. Mr Ma has tried to introduce Alibaba into the United States as the most ambitious international expansion to date in China's internet industry. Ma can contribute valuable experience to UCWeb, especially given the company's recent presence in Silicon Valley and its targeting of the Southeast Asian market.

By communicating with people in the Chinese Internet industry, I find that they are acutely aware of the cultural differences in cross-border operations. This awareness is reflected in all aspects, not only that China's business sector is still very young, the Chinese companies that have successfully built international brands are few, and that American internet companies have witnessed the tragic plight of China in the first decade of the new millennium. EBay, Yahoo, and Groupon are among the best-known failures. Some people may also put Google into it, after all, the company's Chinese search has jumped to Hong Kong, China.

When these American companies are stranded in China, many of today's Chinese technology executives have been there or competing with each other, so they know the difficulties of adapting to the new business culture. The founder of UCWeb told me that the company would "like students" to enter the U.S. market. UCWeb has demonstrated its ability to comprehend international markets in India, and its local offices, both ordinary employees and managers, are largely made up of locals. They also localized browsers for the Indian market.

Tencent's mobile chat application micro-letter now has 70 million overseas users, the company also has the same international ambitions, and launched a similar globalization measures. This is particularly evident in the United States, where Tencent's offices in Paroorto are mostly made up of Americans. The company has also expanded its international reach by investing and acquiring South Korea's KakaoTalk, India's Redbus and MIH, and the US Riot Games.

At the same time, Baidu has taken the first steps in the markets of Brazil, Vietnam, Thailand and Egypt.

Millet is still a young start-up company, but it is clearly the same as the mature Chinese Internet companies, not only looking at the opportunities in overseas markets, but also have enough self-confidence to expand these markets. This confidence partly stems from the international background of its investors, including the Russian DST and the US Qualcomm. But at the same time, the strengthening of the talent and business skills of Chinese technology companies has boosted their confidence in other markets. Because markets such as South-East Asia, Brazil, India and Russia face similar infrastructure challenges in China, they are more likely to succeed locally than American companies.

For the Chinese science and technology industry, the Shambhala Alliance Millet is a heavy bomb. Barak's job-hopping not only shows that a top executive has left the world's most influential companies, joined a popular start-up and potential rivals, and that Chinese technology companies have begun to step up their international efforts to take seriously the expansion.