IT manager world: Smartphone breakout

With the global four smartphone brands all settled in China, a single big gradually become a history, diversification of the competition pattern initially presented. Author: Su Juan The 3G Express, China is likely to become the world's largest smartphone consumer market, and rightly become the world's first to enter the national smart phone. China's smartphone market has reached 24.054 million in the first half of 2010, with sales exceeding 2009 a year, according to new data released by Analysys International. Still, Chinese smartphone penetration remains at a low level. According to the recent data released by Enfodesk, the first half of 2010, smart phones in the brand sales market about 20%, but in the stock of mobile phone market share of the brand only 11.16%, the development of a huge space.　　At such a level is particularly rich, business opportunities are particularly diverse market, any smartphone manufacturers want to hatch a bigger dream. Nokia (39.3%), RIM (19.4%), Apple (16.1%), HTC (4.8%) and Motorola (4.2%) are all trying to lay ahead in the Chinese market, according to IDC's first-quarter data, the top five smartphone makers in the world. First, in October 2009, Apple kicked off the Chinese smartphone door by working with Unicom on the iphone. Next, Google's Android platform along with the mobile phone brands to the new generation of smart phones banner. Recently, in Europe and the United States market popular smartphone experts HTC formally set up a Chinese company, is intended to exert rapid force. At the same time, through the expansion of cooperation with Chinese operators, and build their own sales channels, the BlackBerry again exerting force. At this point, the global four smart phone brands all settled in China, is bound to set off a wave of smartphone boom.　　Just in the 3G era, it remains to be seen whether they can really become mainstream in the case of operator-led customization. There is no doubt that with China Unicom, the iphone has officially taken root in China and is growing well. According to AdMob data, as of this May, the Chinese market genuine iphone sales volume of 720,000 units. And with the advent of the WiFi version of the iphone, and the influx of iPhone4, the iphone, with enough market-nurturing time, could actually become the mainstream smartphone in the Chinese market. To this end, Apple for the first time in the Chinese market has been not so concerned about the "yang conspiracy." At the beginning of August, the number of WiFi features, the cost of the Unicom version of the iphone cheaper than the thousand-dollar iphone bare metal in Beijing Sanlitun and Shanghai Pudong two Apple flagship store on the first day of selling off the goods.　　In September, China Unicom will introduce IPhone4, as announced earlier, and end up with a more populist approach to the end of the anticipated terminal. Nokia and RIM, the two companies that have been in the Chinese market for many years, have been Shing, a great deal of momentum in China. The difference is that the same is to provide users with End-to-endSolution, Nokia does not have to be controlled by telecoms operators to go with the consumer market, while Rim's BlackBerry must be bundled with carrier services. Eyeing the potential of China's unlimited personal market, rim is determined to expand its retail channels with the Shenzhou digital cooperation, and strive to occupy the market in an all-round way.　　The two traditional mobile phone companies from Northern Europe and North America can keep their lead in China's smartphone sector, ultimately depending on whether they can get a thorough understanding of the Chinese user's heart. Aloysius Choong, an IDC analyst, said some companies still have access to the Chinese market because 3G is just starting in China and Chinese users have limited access to data services. HTC is one of those companies. Although its cooperative brand has worked in the Chinese market for many years, but its share of the smartphone market is only 1.6%, and HTC has already squeezed the top three in the smartphone market in Europe and the US, and if it can get the same share in a bigger market like China, its vision of becoming the world's top three will be firmer.　　Currently, HTC China is recruiting, but it is doubtful how long it will take for users to know the "new brand" that is already popular in Europe and the US after it replaces the Dopod brand with HTC? In addition, the power of Chinese local enterprises cannot be neglected.　　Through the 2G era of MediaTek's help, China's rise of the Woo Dragon Cool, Tianyu Lanton series of domestic brands such as mobile phone companies, they are producing cheaper smartphones, and prices for the Chinese market is always a sensitive factor. Of course, it must also be noted that the free open source Android phone platform, and MediaTek's package of solutions for the system turnkey, will inject life into the 3G era for China's vibrant shanzhai market. According to industry analysts, MediaTek's intervention could quickly pull the price of Android smartphones into the 73~148 dollar (about 500~1000), making it possible to make smartphones universal.　　This will, in turn, effect the price of the brand machine, so that the brand machine has to choose to reduce the hardware price, and through services to make money. Eventually, the new business rules for Chinese smartphones will be formed. Whether it is through high-end smartphones to achieve high profits, or reduce hardware prices, through cooperation with operators to seize the long-term service profits, is the brand mobile phone needs to think about. As for the emerging mobile phone brands, how to combine with the popular local Internet application, effectively integrate all the resources, to the least cost to obtain the most popular user experience, is the place to learn.　　Even if not favored by telecoms operators, as long as the United mobile Internet companies, low-end smartphones are also likely to have the core competitiveness. There is no doubt that China's smartphone market is entering a consolidation period, and who can stand out at this time, who may become the king of the next era.